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Senior brand and marketing designer with 10+ years creating performance-driven campaigns and scalable visual systems for high-growth, mission-driven companies. Leads multi-channel creative across paid social, lifecycle/email, landing pages, web, sales enablement, events, and print. Known for translating complex, trust-sensitive topics into clear, conversion-minded design and for building repeatable creative systems. Uses AI-assisted workflows to accelerate concepting and iteration, partnering closely with marketing stakeholders to turn briefs and audience insights into high-output execution.…Senior brand and marketing designer with 10+ years creating performance-driven campaigns and scalable visual systems for high-growth, mission-driven companies. Leads multi-channel creative across paid social, lifecycle/email, landing pages, web, sales enablement, events, and print. Known for translating complex, trust-sensitive topics into clear, conversion-minded design and for building repeatable creative systems. Uses AI-assisted workflows to accelerate concepting and iteration, partnering closely with marketing stakeholders to turn briefs and audience insights into high-output execution.

Heather Franzman

Brand Designer, Creative Director, Designer, +1

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Senior brand and marketing designer with 10+ years creating performance-driven campaigns and scalable visual systems for high-growth, mission-driven companies. Leads multi-channel creative across paid social, lifecycle/email, landing pages, web, sales enablement, events, and print. Known for translating complex, trust-sensitive topics into clear, conversion-minded design and for building repeatable creative systems. Uses AI-assisted workflows to accelerate concepting and iteration, partnering closely with marketing stakeholders to turn briefs and audience insights into high-output execution.…Senior brand and marketing designer with 10+ years creating performance-driven campaigns and scalable visual systems for high-growth, mission-driven companies. Leads multi-channel creative across paid social, lifecycle/email, landing pages, web, sales enablement, events, and print. Known for translating complex, trust-sensitive topics into clear, conversion-minded design and for building repeatable creative systems. Uses AI-assisted workflows to accelerate concepting and iteration, partnering closely with marketing stakeholders to turn briefs and audience insights into high-output execution.

Available to hire

Senior brand and marketing designer with 10+ years creating performance-driven campaigns and scalable visual systems for high-growth, mission-driven companies. Leads multi-channel creative across paid social, lifecycle/email, landing pages, web, sales enablement, events, and print.

Known for translating complex, trust-sensitive topics into clear, conversion-minded design and for building repeatable creative systems. Uses AI-assisted workflows to accelerate concepting and iteration, partnering closely with marketing stakeholders to turn briefs and audience insights into high-output execution.

Skills

Branding

Brand Identity

Email Design

Experience Level

Branding

Expert

Brand Identity

Expert

Email Design

Expert

Work Experience

Senior Visual Designer, Brand & Performance Marketing at Twin Health

April 1, 2025 - Present

Lead creative execution for growth-focused campaigns, designing scalable assets across social, blog/editorial, email, sales, and digital marketing. Create performance-minded campaign creative that simplifies complex health messaging and strengthens audience connection. Partner with marketing stakeholders to translate briefs, campaign goals, and audience insights into clear concepts, templates, and repeatable creative systems.

Design Lead (Contract) at Here.io

November 1, 2023 - December 31, 2024

Developed and executed a full company rebrand, improving brand consistency and creating a scalable visual foundation across web, sales, social, email, and events. Delivered high-output marketing and sales collateral including executive-ready presentations, launch materials, campaign assets, and event creative. Built brand guidelines and organized design systems to support efficient handoffs, faster production, and consistent execution across teams.

Creative Director at Nodal Health

May 1, 2022 - August 31, 2023

Created and launched the first brand identity system for a trust-sensitive healthcare startup, increasing brand credibility and visibility. Directed designers and partners across performance marketing, social campaigns, event collateral, and content experiences designed to increase engagement and support lead conversion.

Lead Brand Designer at Vault Health

June 1, 2021 - May 31, 2022

Designed rebrand and built visual guidelines that strengthened brand equity, lead generation, and consistency across channels. Led website redesign and created high-converting ads, email flows, landing pages, and acquisition/retention assets across digital marketing channels. Managed original brand photography from concept to production.

Senior Brand Designer at Vettery

July 1, 2018 - June 30, 2020

Produced end-to-end marketing assets across paid media, events, sales enablement, and digital campaigns to support user growth. Supported Vettery’s rebrand into Hired.com, applying updated brand systems across scalable templates, campaign assets, and cross-channel collateral.

Senior Designer at Birthright Israel Foundation

March 1, 2014 - December 31, 2017

Designed 50+ annual fundraising and donor events, including high-profile galas, campaigns, print systems, invitations, signage, and digital assets. Managed junior designers and maintained cohesive branding across print, digital, donor communications, and event experiences.