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Media and digital marketing leader with 7+ years of experience building integrated ATL and digital media strategies for national, regional, and global brands. Strong background in media planning, paid social/performance monitoring, budget control, client leadership, vendor relationships, and team management. Recognized for award-winning campaign work, including Effie Ecuador Bronze, Effie LATAM Silver, and Festival of Media Global Gold. Experienced across Meta, Google, TikTok, YouTube, LinkedIn, programmatic media, and WPP OpenAI-enabled workflows to drive measurable business outcomes.…Media and digital marketing leader with 7+ years of experience building integrated ATL and digital media strategies for national, regional, and global brands. Strong background in media planning, paid social/performance monitoring, budget control, client leadership, vendor relationships, and team management. Recognized for award-winning campaign work, including Effie Ecuador Bronze, Effie LATAM Silver, and Festival of Media Global Gold. Experienced across Meta, Google, TikTok, YouTube, LinkedIn, programmatic media, and WPP OpenAI-enabled workflows to drive measurable business outcomes.

Juan Francisco Muñoz

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Media and digital marketing leader with 7+ years of experience building integrated ATL and digital media strategies for national, regional, and global brands. Strong background in media planning, paid social/performance monitoring, budget control, client leadership, vendor relationships, and team management. Recognized for award-winning campaign work, including Effie Ecuador Bronze, Effie LATAM Silver, and Festival of Media Global Gold. Experienced across Meta, Google, TikTok, YouTube, LinkedIn, programmatic media, and WPP OpenAI-enabled workflows to drive measurable business outcomes.…Media and digital marketing leader with 7+ years of experience building integrated ATL and digital media strategies for national, regional, and global brands. Strong background in media planning, paid social/performance monitoring, budget control, client leadership, vendor relationships, and team management. Recognized for award-winning campaign work, including Effie Ecuador Bronze, Effie LATAM Silver, and Festival of Media Global Gold. Experienced across Meta, Google, TikTok, YouTube, LinkedIn, programmatic media, and WPP OpenAI-enabled workflows to drive measurable business outcomes.

Available to hire

Media and digital marketing leader with 7+ years of experience building integrated ATL and digital media strategies for national, regional, and global brands. Strong background in media planning, paid social/performance monitoring, budget control, client leadership, vendor relationships, and team management.

Recognized for award-winning campaign work, including Effie Ecuador Bronze, Effie LATAM Silver, and Festival of Media Global Gold. Experienced across Meta, Google, TikTok, YouTube, LinkedIn, programmatic media, and WPP OpenAI-enabled workflows to drive measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Media Director, Traditional & Digital Media at WPP Media (Wave maker)

February 1, 2025 - May 1, 2026

Led integrated ATL and digital media strategy for major accounts, aligning campaign plans with brand objectives, investment priorities, audience insights, and KPI targets. Managed and coached a 9-person media team, coordinating planning, implementation, monitoring, reporting, client follow-up, and internal workflow quality. Oversaw media budgets, vendor relationships, timelines, campaign execution, and performance follow-up across clients including Pronaca, Banco Internacional, Marcimex, Foton, Laboratorios Portugal, and Adium. Strengthened senior relationships with clients and media partners by translating business goals into clear media strategies, performance expectations, and action plans. Contributed to international recognition: Festival of Media Global Gold 2026 for Best Local Execution and multiple global shortlists tied to the Encebollad@ Patrimonio campaign.

Media Planner, Traditional & Digital Media at WPP Media (Wavemaker)

July 1, 2021 - February 1, 2025

Developed traditional and digital media plans for brands across food, automotive, retail, employment, telecom communications, and mobility categories. Built campaign plans, media schedules, implementation follow-ups, competitive reports, and KPI monitoring routines to support performance and accountability. Worked with clients including Pronaca, Toyota Ecuador, Dyvenpro, Et@fashion, Nirs@/Atún Real, Multitrabajos, and Didi. Supported the Encebollad@ Patrimonio campaign, earning Effie Ecuador Bronze (2024) and Effie LATAM Silver (2025) for advertising effectiveness. Coordinated across digital, ATL, creative, analytics, media owners, and client teams to ensure delivery and reporting quality.

Media Assistant, ATL & Digital at Mindshare Ecuador

April 1, 2019 - July 1, 2021

Prepared media monitoring reports, competitive analyses, client backup reports, quotations, and planning support for ATL and digital campaigns. Supported media strategy, planning, and reporting activities for brands including Quala Ecuador, Adidas, Instituto Superior Cordillera, GAC Motor, and Rappi. Tracked advertising activity across traditional and digital channels to provide insights for planners, clients, and internal teams.

Production Assistant at Serpin Publicidad

December 1, 2015 - December 1, 2016

Created digital advertising assets and supported social media content for clients including Centro Comercial Cumby@a, Record Motor, Asia Car, and Jurgen Klakr Ecuador. Assisted with digital strategy, content production, and day-to-day social media execution across multiple accounts.

Creative Department Assistant at Subsecretaría de Imagen, Presidencia de Ecuador

February 1, 2012 - May 1, 2012

Organized databases and gathered information to support institutional image and branding updates for ministries and public entities.