Available to hire
Creative leader and senior visual designer with 15+ years of experience creating brand systems, growing design teams, and delivering work across digital, print, video, and campaigns. Skilled at keeping brands consistent and aligning stakeholders—from hands-on design to leading teams across multiple regions and channels.
Experienced in building and scaling design systems, setting governance processes, and using AI to make design workflows faster and more efficient. Strong partnership and leadership background across shipping, FMCG, retail, hospitality, and e-commerce.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Work Experience
Creative Lead (Assistant Manager, Creative) at Ocean Network Express
December 20, 2024 - PresentLed a multi-channel design team across web, presentations, video, brochures, and campaigns, balancing hands-on craft with output and creative quality standards. Contributed to ONE’s global rebrand rollout across Asia, Europe, the Americas, and the Middle East by driving adoption of a brand governance framework used across all visual and communication touchpoints. Built and scaled a design system that reduced production time by 30% and improved consistency across deliverables. Created a Creative Concept Approval Gate (4-step review process) to reduce revision rounds and clarify sign-off. Used AI tools across the design workflow from concept creation to final asset production to improve speed and efficiency. Partnered with global/regional stakeholders to translate business objectives into visual communications across digital, print, and campaign channels. Facilitated design workshops and mentoring sessions to raise team capability and design quality standards.
Senior Graphic Designer at SUTL Group
January 1, 2019 - January 1, 2024Created logos, brand guidelines, packaging, presentations, websites, and animated content for SUTL and its subsidiaries. Directed creative for e-commerce campaigns with partners including Nestlé and FIJI across Shopee, Lazada, and NTUC. Designed B2B presentations, reports, and event branding for ONE°15 Marina and Blue Water EduFest. Led video production and editing for Blue Water EduFest and the Singapore Yachting Festival. Directed product photography and overseen video production teams, managing contractors and ensuring brand consistency. Managed creative output across SUTL’s portfolio across hospitality, marine, and lifestyle sectors to ensure brand consistency. Developed packaging and campaign materials supporting FMGC partner product launches, contributing to retail and e-commerce sales channels.
Senior Graphic Designer at Gees Marketing
January 1, 2018 - January 1, 2019Led a company rebrand to strengthen brand consistency, developing creative concepts from initial idea through completion. Oversaw social media and website alignment to brand objectives, improving engagement.
Senior Graphic Designer at Gardens by the Bay
January 1, 2015 - January 1, 2018Designed a wide range of print and digital materials including large-scale event branding and premium gifts. Managed contractor teams from project initiation through execution, ensuring quality and budget adherence. Mentored junior designers and collaborated cross-departmentally to support efficient project delivery.
Creative / Graphic Designer at DRx Group; Sasa Cosmetic; Ace media Consultant; Genting Malaysia; M-Mode
January 1, 2008 - January 1, 2015Held multiple creative/graphic design roles across marketing collateral, ATL/BTL campaigns, and digital graphics spanning retail, gaming, and consumer sectors. Managed visual branding across 22 retail outlets for Sasa Cosmetics.
Education
Bachelor's Degree in Mass Communication at Liverpool John Moores University, United Kingdom
January 1, 2008 - January 1, 2008Advanced Diploma in Mass Communication (Graphic Design) at Tunku Abdul Rahman College, Malaysia
January 1, 2006 - January 1, 2008Diploma in Mass Communication (Graphic Design) at Tunku Abdul Rahman College, Malaysia
January 1, 2004 - January 1, 2006Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Travel & Hospitality, Telecommunications, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Art Director
We have the best art director experts on Twine. Hire a art director in Singapore today.