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Senior communications leader specialising in health, education and mission-driven organisations, with expertise in strategic storytelling, digital engagement and stakeholder relationships. I specialise in translating complex information into clear, engaging communications that strengthen brands, inform audiences, and builds meaningful relationships with stakeholders from community to corporate. Recognised for lateral thinking and ideas generation whilst maintaining a commitment to the project to achieve quantifiable outcomes. With a background in building a business from the grass roots level and nurturing ongoing relationships. I am passionate about building a strong brand, clear communications and authentic engagement with internal and external stakeholders. I am particularly passionate about supporting for purpose organisations working in health, education and community, where effective communication makes a meaningful difference.…Senior communications leader specialising in health, education and mission-driven organisations, with expertise in strategic storytelling, digital engagement and stakeholder relationships. I specialise in translating complex information into clear, engaging communications that strengthen brands, inform audiences, and builds meaningful relationships with stakeholders from community to corporate. Recognised for lateral thinking and ideas generation whilst maintaining a commitment to the project to achieve quantifiable outcomes. With a background in building a business from the grass roots level and nurturing ongoing relationships. I am passionate about building a strong brand, clear communications and authentic engagement with internal and external stakeholders. I am particularly passionate about supporting for purpose organisations working in health, education and community, where effective communication makes a meaningful difference.

Libby Stavrinos

Digital Marketer, Project Manager, Marketing Strategist, +2

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Senior communications leader specialising in health, education and mission-driven organisations, with expertise in strategic storytelling, digital engagement and stakeholder relationships. I specialise in translating complex information into clear, engaging communications that strengthen brands, inform audiences, and builds meaningful relationships with stakeholders from community to corporate. Recognised for lateral thinking and ideas generation whilst maintaining a commitment to the project to achieve quantifiable outcomes. With a background in building a business from the grass roots level and nurturing ongoing relationships. I am passionate about building a strong brand, clear communications and authentic engagement with internal and external stakeholders. I am particularly passionate about supporting for purpose organisations working in health, education and community, where effective communication makes a meaningful difference.…Senior communications leader specialising in health, education and mission-driven organisations, with expertise in strategic storytelling, digital engagement and stakeholder relationships. I specialise in translating complex information into clear, engaging communications that strengthen brands, inform audiences, and builds meaningful relationships with stakeholders from community to corporate. Recognised for lateral thinking and ideas generation whilst maintaining a commitment to the project to achieve quantifiable outcomes. With a background in building a business from the grass roots level and nurturing ongoing relationships. I am passionate about building a strong brand, clear communications and authentic engagement with internal and external stakeholders. I am particularly passionate about supporting for purpose organisations working in health, education and community, where effective communication makes a meaningful difference.

Available to hire

Senior communications leader specialising in health, education and mission-driven organisations, with expertise in strategic storytelling, digital engagement and stakeholder relationships.
I specialise in translating complex information into clear, engaging communications that strengthen brands, inform audiences, and builds meaningful relationships with stakeholders from community to corporate.
Recognised for lateral thinking and ideas generation whilst maintaining a commitment to the project to achieve quantifiable outcomes.
With a background in building a business from the grass roots level and nurturing ongoing relationships. I am passionate about building a strong brand, clear communications and authentic engagement with internal and external stakeholders.
I am particularly passionate about supporting for purpose organisations working in health, education and community, where effective communication makes a meaningful difference.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Communications Manager at Cardiac Society of Australia and New Zealand

January 1, 2020 - Present

Drove member, stakeholder and internal communications; led strategic planning and engagement initiatives. Managed digital content for the society website, including content governance, written/visual content development and user engagement. Led member communications (newsletters, magazines and direct marketing) and developed CSANZ GO learning management system from a grassroots resource into a comprehensive digital education platform. Curated educational resources and assessment programs, including niche learning streams. Managed end-to-end video production and development of culturally focused education programs, and supported multiple committees/councils. Conceived and managed the Annual Scientific Meeting presence including exhibition, digital engagement and member experience. Systems: ASI/iMIS, Adobe Suite, Canva, Campaign Monitor, SurveyMonkey, Monday.com, WordPress/Joomla.

Sales & Partnerships Manager at Sydney Lodges Boutique Hotel Group

January 1, 2018 - January 1, 2020

Engaged local businesses and stakeholders to build awareness and partnership programs through partnered events and promotion of community activity. Responsible for social channels (Facebook, LinkedIn, Instagram). Worked with corporate partners to encourage hotel occupation and consolidate business, including during COVID-19 challenges. Researched, wrote and distributed monthly eDMs via CRM, plus ad hoc strategic campaigns. Wrote and updated website pages using Joomla.

Project Manager – Marketing & Communications at Elton Consulting

January 1, 2017 - January 1, 2018

Developed and implemented marketing and communications strategy aligned to the company business plan for urban and regional planning consultants. Produced marketing collateral for online engagement and business development across business areas nationwide. Managed predominantly LinkedIn and Twitter social media strategy and implementation. Managed website content and integration with social media using WordPress. Developed and implemented email marketing, project landing pages and online engagement. Liaised with media and industry publications for thought leadership to support business development.

Marketing Exec & Bookkeeping at Whispering Brook Boutique Winery and Guesthouse

January 1, 2015 - January 1, 2017

Administered wine club membership and supported winery sales and guesthouse accommodation. Managed cellar door event/customer service and content for membership retention (email engagement, newsletters and event promotions). Performed MYOB bookkeeping.

Wine Membership administration and marketing at Whispering Brook Winery and Guesthouse

January 1, 2013 - January 1, 2015

Wine club administration and marketing activities including membership retention content and promotional activities for winery and guesthouse.

Communications and Events Manager at The Heart Research Institute

January 1, 2002 - January 1, 2015

Managed relationship streams across donors, event participants, scientists, suppliers, corporate sponsors, volunteers; encouraged cross-promotional digital activities. Managed CRM donor strategy for communications and events using Raisers’ Edge. Project managed website development (writing and collaborating with scientists for content, images and video). Developed and implemented digital programs including Hero of the Heart and coordinated content (Fitness Forum, Recipe of the Week) for e-newsletters to ~60,000 donors as part of retention and marketing strategy. Established social media marketing (Facebook, Twitter, Pinterest). Founded Heart Research TV and managed YouTube/Vimeo channel content.