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Creative and art director and producer based in Madrid, focused on creative and strategic direction, brand identity, storytelling, and visual campaigns across fashion and lifestyle. Freelance and agency experience covering concept development, art direction for photography and video, social media and influencer marketing, and end-to-end production, with an additional interest in AI-supported creative workflows.…Creative and art director and producer based in Madrid, focused on creative and strategic direction, brand identity, storytelling, and visual campaigns across fashion and lifestyle. Freelance and agency experience covering concept development, art direction for photography and video, social media and influencer marketing, and end-to-end production, with an additional interest in AI-supported creative workflows.

Pedro Valdecantos Saavedra

Creative Director, Art Director, Graphic Designer, +2

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Creative and art director and producer based in Madrid, focused on creative and strategic direction, brand identity, storytelling, and visual campaigns across fashion and lifestyle. Freelance and agency experience covering concept development, art direction for photography and video, social media and influencer marketing, and end-to-end production, with an additional interest in AI-supported creative workflows.…Creative and art director and producer based in Madrid, focused on creative and strategic direction, brand identity, storytelling, and visual campaigns across fashion and lifestyle. Freelance and agency experience covering concept development, art direction for photography and video, social media and influencer marketing, and end-to-end production, with an additional interest in AI-supported creative workflows.

Available to hire

Creative and art director and producer based in Madrid, focused on creative and strategic direction, brand identity, storytelling, and visual campaigns across fashion and lifestyle.
Freelance and agency experience covering concept development, art direction for photography and video, social media and influencer marketing, and end-to-end production, with an additional interest in AI-supported creative workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Italian

Intermediate

Spanish; Castilian

Fluent

Work Experience

Creative and strategy director at Agency H2H (Human to human)

September 1, 2022 - January 31, 2025

Development of creative and influencer marketing strategies for brands including L’Oréal, Puig, Pepe Jeans, Diamond Films, Pepsi, and Volvo, combining creative concepts, influencer/integration planning, and campaign strategy.

Creative and art director at The Summer Agency

January 1, 2021 - February 28, 2022

Ongoing collaboration in art direction and creativity for brands within the Paramount, Skydance Corporation, El Corte Inglés, and Nestlé groups, supporting campaign and content development from creative concept to final arts.

Creative Supervisor and Art Director at Peanuts&Monkeys Agency

September 1, 2019 - June 30, 2020

Creative direction and supervision for Disney Studios Spain or Mitsubishi Motors, supporting production of advertising assets, creative development, and on-set/supervision coordination as required.

Creative director at Morrison Shoes

July 1, 2019 - Present

Creative direction and full development of the brand’s rebranding and new visual identity, including brand visual system, creative execution, and rollout across relevant touchpoints.

Freelance creative art director and producer

July 1, 2019 - Present

Freelance creative and strategic direction covering conceptualization, art direction, social media and fashion content, graphic design, branding, storytelling, activations and events, and production. Provides final arts, typography, and motion graphics deliverables and supports production workflows with AI tools.

Creative and art director at Pingüino y Torreblanca Agency

September 1, 2016 - September 30, 2019

Support, creation, design, and artistic execution of advertising campaigns, translating creative concepts into visual campaigns and final graphic/video-ready deliverables.

Photography assistant and retoucher at TENDAM (Corteﬁel group)

February 1, 2016 - September 1, 2016

Photography and retouching for brands within the group: Pedro del Hierro, Women’s Secret, Springfield, among others, supporting e-commerce and advertising image quality and post-production.

Creative and art director junior at Adsolut Agency

February 1, 2015 - February 28, 2016

Junior creative and art direction support for advertising projects, assisting concept development, design production, and delivery of campaign visuals.

Digital and product marketing at Telefónica (Tuenti.es y Terra.es)

September 1, 2014 - June 30, 2014

Digital and product marketing work supporting online products and marketing activities for Tuenti.es and Terra.es.