AB OU T M E D ig it a l m ark e tin g p ro fe ssio nal w ith in te rn atio n al e xp e rie nce a cro ss t h e U K, S p ain , a n d Sw it z e rla n d, sp e cia li z in g in cu s to m e r e ng a g e m e n t, CRM , so cia l l is t e n in g, a n d d ig it a l co m m u n ic a tio n s. Com b in e s s t r o n g a n aly t ic a n d cr e a tiv e s k ills to su p po rt c am pa ig n d e ve lo p m e nt, p e rfo rm a n ce a n aly s is , a n d cu sto m e r f o cu s e d m a rk e ting in itia tiv e s.

Holly Dykes

AB OU T M E D ig it a l m ark e tin g p ro fe ssio nal w ith in te rn atio n al e xp e rie nce a cro ss t h e U K, S p ain , a n d Sw it z e rla n d, sp e cia li z in g in cu s to m e r e ng a g e m e n t, CRM , so cia l l is t e n in g, a n d d ig it a l co m m u n ic a tio n s. Com b in e s s t r o n g a n aly t ic a n d cr e a tiv e s k ills to su p po rt c am pa ig n d e ve lo p m e nt, p e rfo rm a n ce a n aly s is , a n d cu sto m e r f o cu s e d m a rk e ting in itia tiv e s.

Available to hire

AB OU T M E D ig it a l m ark e tin g p ro fe ssio nal w ith in te rn atio n al e xp e rie nce a cro ss t h e U K, S p ain , a n d Sw it z e rla n d, sp e cia li z in g in cu s to m e r e ng a g e m e n t, CRM , so cia l l is t e n in g, a n d d ig it a l co m m u n ic a tio n s. Com b in e s s t r o n g a n aly t ic a n d cr e a tiv e s k ills to su p po rt c am pa ig n d e ve lo p m e nt, p e rfo rm a n ce a n aly s is , a n d cu sto m e r f o cu s e d m a rk e ting in itia tiv e s.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
French
Fluent
Spanish; Castilian
Advanced

Work Experience

Digital Marketing Professional (CRM / Social Listening / Digital Communications) - Intern/Role (Every Mar 2026 - Present) at AB OU T M E D ig it a l m ark e tin g p rofe ssio nal (employer not explicitly stated)
March 1, 2026 - Present
Developed playbooks, case studies, and best-practice frameworks on CRM, social media, and creator marketing to support campaign planning and execution. Analyzed campaign performance, customer behavior, audience engagement, and market trends, translating insights into actionable strategic recommendations. Supported localization and adaptation of global frameworks, campaign assets, and best practices to ensure relevance and consistency across regions. Guided development of creative assets and campaign materials aligned with brand and digital marketing objectives. Contributed to social media and creator marketing strategies for key brands using market insights and performance analysis. Managed stakeholder requests, onboarding, and governance for Talkwalker, CreatorIQ, and Sprinklr to ensure effective use of marketing and analytics tools.
Global Digital Marketing Support (CRM, Social Media, Creator Marketing, Customer Engagement) at Vevey (intern/contract not fully specified)
September 1, 2025 - March 1, 2026
Supported global digital marketing initiatives across CRM, social media, creator marketing, and customer engagement. Collaborated with cross-functional teams on customer journey planning, campaign execution, segmentation approaches, and marketing optimization. Conducted social listening and brand performance analysis using Talkwalker to provide actionable market insights. Analyzed campaign performance, customer behavior, audience engagement, and market trends, translating insights into strategic recommendations and strategies.
Digital Marketing Support (CRM / Social / Creator Marketing / Customer Engagement) at Vevey (employer not explicitly stated)
September 1, 2025 - March 1, 2026
Supported global digital marketing initiatives across CRM, social media, creator marketing, and customer engagement—helping markets enhance campaign performance and customer experiences. Collaborated with cross-functional teams on customer journey planning, campaign execution, segmentation approaches, and marketing optimization initiatives. Conducted social listening and brand performance analysis using Talkwalker, providing actionable market insights. Analyzed campaign performance, customer behavior, audience engagement, and market trends, translating insights into strategic recommendations and strategies.
Digital Marketing Professional (CRM, Social Listening & Digital Communications) at Nestlé (internship/roles not fully specified in resume)
February 1, 2025 - March 1, 2026
Developed playbooks, case studies, and best-practice frameworks on CRM, social media, and creator marketing to support campaign planning and execution. Analyzed campaign performance, customer behavior, audience engagement, and market trends, turning insights into actionable strategic recommendations. Supported market localization and adaptation of global frameworks, campaign assets, and best practices to ensure relevance and consistency across regions. Guided and assisted development of creative assets and campaign materials aligned with brand and digital marketing objectives, and contributed to social media and creator marketing strategy development using market insights and performance analysis.
Digital Marketing / Web & LinkedIn Competitor Analysis at Remote (company not specified)
September 1, 2022 - October 1, 2022
Conducted competitor benchmarking of websites and LinkedIn channels to identify industry best practices. Analyzed digital content and engagement trends to support marketing strategy recommendations. Developed data-driven recommendations to improve brand visibility and online presence. Created reports and presentations summarizing competitor insights and market opportunities, and collaborated with the marketing team on digital content and communications initiatives.
IT / Digital Transformation Support (Data migration & infrastructure transitions) at Vevey (intern/contract not fully specified)
September 1, 2022 - October 1, 2022
Supported system integrations, data migrations, and IT infrastructure transitions to ensure seamless digital transformation. Assisted with IT due diligence and security compliance to contribute to risk management and data integrity. Collaborated with cross-functional teams to align IT assets and resolve technical issues, supporting digital infrastructure. Contributed to documentation and process improvements to enhance operational efficiency.
Digital Marketing / Market Research Assistant (Remote) at Remote (employer not explicitly stated)
September 1, 2022 - October 31, 2022
Conducted competitor benchmarking of websites and LinkedIn channels to identify industry best practices. Analyzed digital content and engagement trends to support marketing strategy recommendations. Developed data-driven recommendations to improve brand visibility and online presence. Created reports and presentations summarizing competitor insights and market opportunities. Collaborated with the marketing team on digital content and communication initiatives.
Digital Transformation / IT Support (Data migrations, IT infrastructure transitions) at Vevey (employer not explicitly stated)
September 1, 2022 - October 31, 2022
Supported system integrations, data migrations, and IT infrastructure transitions to ensure seamless digital transformation. Assisted with IT due diligence and security compliance, contributing to risk management and data integrity. Collaborated with cross-functional teams to align IT assets and resolve technical issues, supporting digital infrastructure. Contributed to documentation and process improvements to enhance operational efficiency.
Sales / Customer Service (Student/part-time role) at York (company not specified)
September 1, 2021 - May 31, 2023
Provided exceptional customer service and managed sales transactions, supporting client retention. Enhanced visual merchandising and product presentation to drive sales performance. Developed stakeholder communication skills through client interactions. Supported store marketing initiatives to increase brand visibility.
Sales / Customer Service (Sales transactions, retention support) at York (company not explicitly stated)
September 1, 2021 - May 1, 2023
Provided exceptional customer service and managed sales transactions, supporting client retention. Enhanced visual merchandising and product presentation to drive sales performance. Developed stakeholder communication skills through client interactions. Supported store marketing initiatives to increase brand visibility.
Student Ambassador & Course Representative at York (university not fully specified)
April 1, 2021 - May 31, 2023
Represented student concerns and coordinated events, demonstrating stakeholder engagement. Supported communication campaigns to promote university programs and activities. Facilitated feedback collection and community engagement initiatives. Developed organizational management skills through event planning and team collaboration.
Student Ambassador & Events / Communications (York St John University) at York St John University
April 1, 2021 - May 1, 2023
Represented student concerns and coordinated events, demonstrating stakeholder engagement. Supported communication campaigns to promote university programs and activities. Facilitated feedback collection and community engagement initiatives. Developed organizational management skills through event planning and team collaboration.
Camp Staff Supervisor / Program Support at Switzerland, Vevey (company not specified)
July 1, 2020 - July 31, 2023
Supervised camp staff and activities to ensure team coordination and safety compliance. Supported event planning and participant engagement, demonstrating leadership. Facilitated communication between staff and participants to enhance camp experience. Contributed to program development and team management.
Camp Staff Supervisor / Event Support (Leadership) at Switzerland (camp not explicitly named)
July 1, 2020 - July 1, 2023
Supervised camp staff and activities, ensuring team coordination and safety compliance. Supported event planning and participant engagement, demonstrating leadership. Facilitated communication between staff and participants to enhance camp experience. Contributed to program development and team management.
Host / Guest Services / Digital Content Support at Evvey or property role (company not specified)
April 1, 2019 - September 1, 2019
Managed bookings and ensured guest satisfaction, demonstrating customer service skills. Created and managed website content to promote property visibility. Supported digital communication with guests to enhance user experience. Handled problem solving and conflict resolution in a fast-paced environment.
Guest Relations / Digital Content Support at Vevey, Switzerland (property not explicitly stated)
April 1, 2019 - September 1, 2019
Managed bookings and ensured guest satisfaction, demonstrating customer service skills. Created and managed website content to promote property visibility. Supported digital communications with guests to enhance user experience. Handled problem-solving and conflict resolution in a fast-paced environment.

Education

Master's in Marketing Management at York St John University
January 1, 2023 - July 15, 2026
Bachelors (Honours) Marketing Management at York St John University
January 1, 2021 - January 1, 2023
MBA (Masters programme) - Marketing at ES? (UB Business School, Barcelona)
January 1, 2025 - July 15, 2026
A-levels/secondary (implied, not specified) at Aust? (Haut Lac International Bilingual School)
January 1, 2020 - January 1, 2021
Master's in Marketing Management at University of York St John University
January 1, 2023 - December 31, 2023
Honours Marketing Management at York St John University
September 1, 2021 - May 31, 2023
Business School / Bachelor's (not specified) at EUB Business School, Barcelona
July 1, 2020 - December 31, 2023
Digital marketing course / case studies at Barcelona (digital marketing program)
January 1, 2025 - December 31, 2025

Qualifications

Digital marketing studies / analytics and case studies
January 1, 2025 - December 31, 2025

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Education, Travel & Hospitality, Other