Digital Marketing specialist with strong experience across social media management, content creation, PPC advertising, and SEO. Skilled in managing online marketing strategy, brand engagement, and customer acquisition, with a solid track record of driving bookings and sales through performance-led campaigns. Experienced working independently in remote settings, with excellent communication and project management skills. Passionate about leveraging digital marketing to grow brands, strengthen community engagement, and deliver measurable results across multiple platforms and channels, including multilingual audiences.

Bella Chow

Digital Marketing specialist with strong experience across social media management, content creation, PPC advertising, and SEO. Skilled in managing online marketing strategy, brand engagement, and customer acquisition, with a solid track record of driving bookings and sales through performance-led campaigns. Experienced working independently in remote settings, with excellent communication and project management skills. Passionate about leveraging digital marketing to grow brands, strengthen community engagement, and deliver measurable results across multiple platforms and channels, including multilingual audiences.

Available to hire

Digital Marketing specialist with strong experience across social media management, content creation, PPC advertising, and SEO. Skilled in managing online marketing strategy, brand engagement, and customer acquisition, with a solid track record of driving bookings and sales through performance-led campaigns.

Experienced working independently in remote settings, with excellent communication and project management skills. Passionate about leveraging digital marketing to grow brands, strengthen community engagement, and deliver measurable results across multiple platforms and channels, including multilingual audiences.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Marketing Manager & Hall Manager | Student BeeHive at Student BeeHive
October 1, 2022 - Present
Managed full-scale PPC campaigns on TikTok, Facebook, and Instagram, optimizing budgets and performance. Developed and implemented SEO strategies for website growth. Created and curated brand content across social media platforms to ensure audience engagement. Built partnerships with local businesses for event collaborations and promotions, successfully increasing sales and bookings through digital marketing initiatives. Specialized in Chinese social platform marketing (Little Red Book) and also worked with WeChat. Delivered content strategy and execution supported by analytics and engagement optimization.
Digital Marketing & Sales Lead | Student Roost at Student Roost
March 1, 2022 - October 1, 2022
Proposed and executed digital marketing strategies to drive brand visibility and sales for student accommodation services. Conducted market research in the PBSA (Purpose-Built Student Accommodation) sector. Managed online and offline marketing materials ensuring brand consistency. Assisted with social media content creation and campaign optimization, and built positive relationships with customers and audiences to enhance engagement and brand loyalty.
Social Media & Marketing Coordinator | APPs Living (as written: APPS Living LTD) at APPS Living LTD
November 1, 2021 - December 1, 2021
Created and coordinated social media and marketing content, supporting campaign execution and brand messaging. Assisted with ongoing marketing activities and contributed to digital asset optimization through content management and analytics support.
Sales & Marketing Manager | Colle giate AC (as written: Colleigia te AC) at Collegiate AC
February 1, 2020 - November 1, 2021
Led digital marketing efforts for student accommodation services, coordinating social media campaigns and content strategy worldwide. Managed relationships with international agencies and landlords. Supported SEO, content management, and website optimization. Assisted in digital marketing campaign management across multiple social platforms, optimizing digital assets using SEO, content strategy, and data analysis. Designed marketing assets including animations, posters, and branded assets, and helped negotiate partnerships with landlords and housing providers.

Education

Bachelor’s Degree in Media and Communication at University of Leicester
January 1, 2015 - January 1, 2019
XD diploma (Secondary Education Examination) at Harvard University (XXG SD 1XT) - listed as XG SD 1XT
January 1, 2022 - January 1, 2023

Qualifications

Bachelor’s Degree in Media and Communication (2:1)
January 1, 2015 - January 1, 2019
Hong Kong Diploma of Secondary Education Examination (HKDSE)
January 1, 2010 - January 1, 2015

Industry Experience

Media & Entertainment, Retail, Education, Real Estate & Construction, Non-Profit Organization, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

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