Available to hire
I’m Alessandro Mercadante, a hands-on digital marketing leader with experience across SEO, website optimisation, analytics (GA4) and demand generation. I enjoy improving digital performance through data, experimentation and AI to help businesses grow sustainably.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Advanced
French
Beginner
Work Experience
Independent Digital Marketing Consultant
June 1, 2026 - PresentProvided digital marketing support across website management, SEO and digital advertising. Identified opportunities to improve digital performance and user experience.
Digital Marketing Lead at K2 Partnering Solutions
February 1, 2023 - November 30, 2025Led digital marketing initiatives across acquisition and performance channels. Improved digital performance through data-led optimisation, testing and integrated SEO, paid media and social initiatives. Contributed to SEO strategy and execution via on-site optimisation and content initiatives. Collaborated with design and content teams to deliver digital campaigns and website improvements, and produced regular performance reporting for senior stakeholders.
Senior Digital Marketing Manager at Coople
November 1, 2021 - December 31, 2022Supported SEM and digital advertising campaigns, integrating tracking, analytics and performance reporting to optimise execution. Contributed to on-page SEO and website optimisation to enhance organic visibility and site structure.
Head of Marketing at Metamorphis
September 1, 2021 - October 31, 2021Digital Marketing Manager at Pink Squid Digital Marketing
August 1, 2019 - September 30, 2021Managed end-to-end digital campaigns from planning and implementation to optimisation, reporting and performance analysis. Implemented website tagging to ensure accurate tracking and performance analysis. Conducted research and contributed to digital strategy development. Collaborated with clients and internal teams to ensure campaign alignment and effective execution.
Digital Marketing Manager at Pulse Light Clinic
January 1, 2019 - July 31, 2019Managed website, SEO and digital advertising activities. Used tracking and analytics to monitor performance and identify optimisation opportunities, collaborating with developers and internal stakeholders to deliver aligned digital campaigns.
Digital Marketing Manager / Email Marketing Manager at IMI Publishing
April 1, 2018 - January 31, 2019Managed digital marketing activities across email, website optimisation and landing pages.
Digital Marketing Executive and IT/Business analyst at iStarter (Italy)
October 1, 2016 - March 31, 2018Managed and developed an internal web platform focusing on UI/UX, data analysis and market research. Created digital content (banners, graphics, sliders, landing pages).
Education
Qualifications
Bachelor’s degree
January 1, 2009 - January 1, 2009Web marketing, social media marketing and community management
January 1, 2015 - January 1, 2015Tourism marketing and web communication
January 1, 2010 - January 1, 2010Google Ads Search
January 1, 2026 - January 1, 2026LinkedIn Advertising Fundamentals
January 1, 2026 - January 1, 2026Industry Experience
Professional Services, Retail, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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