Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a strategy-driven marketer focused on how brands show up in culture, not just in campaigns. I’m experienced in developing integrated campaigns and uncovering consumer insights that translate into clear messaging and measurable results. I’m especially interested in work at the intersection of brand, behavior, and cultural relevance. I enjoy balancing creative problem-solving with analytical thinking to build strategies that feel culturally resonant and drive real-world impact.…I’m a strategy-driven marketer focused on how brands show up in culture, not just in campaigns. I’m experienced in developing integrated campaigns and uncovering consumer insights that translate into clear messaging and measurable results. I’m especially interested in work at the intersection of brand, behavior, and cultural relevance. I enjoy balancing creative problem-solving with analytical thinking to build strategies that feel culturally resonant and drive real-world impact.

Charlotte Hobson

Brand Strategist, Marketing Strategist, Marketer, +2





I’m a strategy-driven marketer focused on how brands show up in culture, not just in campaigns. I’m experienced in developing integrated campaigns and uncovering consumer insights that translate into clear messaging and measurable results. I’m especially interested in work at the intersection of brand, behavior, and cultural relevance. I enjoy balancing creative problem-solving with analytical thinking to build strategies that feel culturally resonant and drive real-world impact.…I’m a strategy-driven marketer focused on how brands show up in culture, not just in campaigns. I’m experienced in developing integrated campaigns and uncovering consumer insights that translate into clear messaging and measurable results. I’m especially interested in work at the intersection of brand, behavior, and cultural relevance. I enjoy balancing creative problem-solving with analytical thinking to build strategies that feel culturally resonant and drive real-world impact.

Available to hire

I’m a strategy-driven marketer focused on how brands show up in culture, not just in campaigns. I’m experienced in developing integrated campaigns and uncovering consumer insights that translate into clear messaging and measurable results.

I’m especially interested in work at the intersection of brand, behavior, and cultural relevance. I enjoy balancing creative problem-solving with analytical thinking to build strategies that feel culturally resonant and drive real-world impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Account Manager & Brand Strategist (Senior Capstone) at Zeal (campaign project)

January 1, 2025 - January 1, 2025

Developed an integrated campaign strategy for Zeal, defining the target audience, messaging platform, and media approach to drive in-store traffic. Increased brand awareness through a multi-channel campaign concept rooted in health-conscious consumer behavior. Built the buyer persona, applied a marketing model, and uncovered key consumer insights that guided overall strategy.