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Marketing and communications professional with 10+ years of experience supporting recruitment and growth initiatives across education and nonprofit settings. Skilled in managing organic and paid social media, coordinating campaign execution, and translating performance data into actionable improvements. Experienced in building and optimizing paid social campaigns, developing outreach email content, updating web content, and creating diverse marketing assets (graphics, videos, flyers). Leads cross-functional collaboration with designers and stakeholders to achieve program goals and measurable engagement.…Marketing and communications professional with 10+ years of experience supporting recruitment and growth initiatives across education and nonprofit settings. Skilled in managing organic and paid social media, coordinating campaign execution, and translating performance data into actionable improvements. Experienced in building and optimizing paid social campaigns, developing outreach email content, updating web content, and creating diverse marketing assets (graphics, videos, flyers). Leads cross-functional collaboration with designers and stakeholders to achieve program goals and measurable engagement.

Ashley Jurado

Social Media Manager, Digital Marketer, Marketing Strategist, +2

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Marketing and communications professional with 10+ years of experience supporting recruitment and growth initiatives across education and nonprofit settings. Skilled in managing organic and paid social media, coordinating campaign execution, and translating performance data into actionable improvements. Experienced in building and optimizing paid social campaigns, developing outreach email content, updating web content, and creating diverse marketing assets (graphics, videos, flyers). Leads cross-functional collaboration with designers and stakeholders to achieve program goals and measurable engagement.…Marketing and communications professional with 10+ years of experience supporting recruitment and growth initiatives across education and nonprofit settings. Skilled in managing organic and paid social media, coordinating campaign execution, and translating performance data into actionable improvements. Experienced in building and optimizing paid social campaigns, developing outreach email content, updating web content, and creating diverse marketing assets (graphics, videos, flyers). Leads cross-functional collaboration with designers and stakeholders to achieve program goals and measurable engagement.

Available to hire

Marketing and communications professional with 10+ years of experience supporting recruitment and growth initiatives across education and nonprofit settings. Skilled in managing organic and paid social media, coordinating campaign execution, and translating performance data into actionable improvements.

Experienced in building and optimizing paid social campaigns, developing outreach email content, updating web content, and creating diverse marketing assets (graphics, videos, flyers). Leads cross-functional collaboration with designers and stakeholders to achieve program goals and measurable engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Manager at True Sense Marketing

May 1, 2022 - Present

Manage the coordination, implementation, and optimization of clients’ paid social media campaigns. Collaborate with the Digital Marketing team and supervise Social Media Coordinators to ensure tactical execution. Oversee day-to-day paid social advertising operations and review ad creatives/copy. Analyze and optimize campaigns to improve performance against digital marketing goals.

Marketing and Communications Associate at VentureWell

July 1, 2021 - May 31, 2022

Supported marketing and promotion for early-stage innovator programs, faculty initiatives, and the annual OPEN conference. Managed social media platforms (paid and organic), processed reports and analytics for marketing review, and supported digital marketing goals. Developed marketing plans for short- and long-term program objectives, collaborated with a graphic designer on visual assets, and updated website and email marketing content for outreach to internal and external partners.

Academic Operations Officer at New Mexico State University

October 1, 2015 - June 30, 2022

Directed and coordinated college recruitment efforts, including on/off-campus presentations, prospective student events, and promotional ads for digital and print. Managed college social media channels (paid and organic), created content, and designed images for social media. Led broader marketing and production of promotional materials including videos and flyers targeting prospective students, partners, community members, and alumni.

Student Program Coordinator at New Mexico State University

March 1, 2008 - October 1, 2015

Designed and implemented student recruitment and retention programs to promote the college. Managed college social media, created original content, and grew followers organically and through paid advertising. Partnered with the college recruiter on prospective student marketing and led planning for retention initiatives. Managed 200+ scholarships and served as scholarship coordinator for awarding scholarships to students.