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Senior brand strategist and creative director with 25+ years leading transformative brand work across BBH, Saatchi & Saatchi, Publicis and Havas. Jamie specialises in helping complex, often undervalued businesses define what they stand for—and make that positioning land at scale, from boardroom strategy to studio execution. Creator of the ‘Va Va Voom’ platform (Oxford English Dictionary) and Global Brand Transformation Lead at Aalberts N.V. over a decade-long period, Jamie’s more recent work includes launching ‘Heroes’, an interview-led digital platform reaching 25.1M organic views without paid media, and building a challenger brand that grew strongly in year one.…Senior brand strategist and creative director with 25+ years leading transformative brand work across BBH, Saatchi & Saatchi, Publicis and Havas. Jamie specialises in helping complex, often undervalued businesses define what they stand for—and make that positioning land at scale, from boardroom strategy to studio execution. Creator of the ‘Va Va Voom’ platform (Oxford English Dictionary) and Global Brand Transformation Lead at Aalberts N.V. over a decade-long period, Jamie’s more recent work includes launching ‘Heroes’, an interview-led digital platform reaching 25.1M organic views without paid media, and building a challenger brand that grew strongly in year one.

jamie colonna

Creative Director, Brand Strategist, Marketing Strategist, +2

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Senior brand strategist and creative director with 25+ years leading transformative brand work across BBH, Saatchi & Saatchi, Publicis and Havas. Jamie specialises in helping complex, often undervalued businesses define what they stand for—and make that positioning land at scale, from boardroom strategy to studio execution. Creator of the ‘Va Va Voom’ platform (Oxford English Dictionary) and Global Brand Transformation Lead at Aalberts N.V. over a decade-long period, Jamie’s more recent work includes launching ‘Heroes’, an interview-led digital platform reaching 25.1M organic views without paid media, and building a challenger brand that grew strongly in year one.…Senior brand strategist and creative director with 25+ years leading transformative brand work across BBH, Saatchi & Saatchi, Publicis and Havas. Jamie specialises in helping complex, often undervalued businesses define what they stand for—and make that positioning land at scale, from boardroom strategy to studio execution. Creator of the ‘Va Va Voom’ platform (Oxford English Dictionary) and Global Brand Transformation Lead at Aalberts N.V. over a decade-long period, Jamie’s more recent work includes launching ‘Heroes’, an interview-led digital platform reaching 25.1M organic views without paid media, and building a challenger brand that grew strongly in year one.

Available to hire

Senior brand strategist and creative director with 25+ years leading transformative brand work across BBH, Saatchi & Saatchi, Publicis and Havas. Jamie specialises in helping complex, often undervalued businesses define what they stand for—and make that positioning land at scale, from boardroom strategy to studio execution.

Creator of the ‘Va Va Voom’ platform (Oxford English Dictionary) and Global Brand Transformation Lead at Aalberts N.V. over a decade-long period, Jamie’s more recent work includes launching ‘Heroes’, an interview-led digital platform reaching 25.1M organic views without paid media, and building a challenger brand that grew strongly in year one.

Skills

Branding

Leadership

Brand Identity

Experience Level

Branding

Expert

Leadership

Expert

Brand Identity

Expert

Work Experience

Creative Director & Brand Strategy Lead at Wylde Market

January 1, 2024 - January 1, 2026

Built challenger brand positioning for a founder-led online farmers market. Grew subscriber base from 10k to 25k; delivered 58% revenue growth and 77% producer expansion in 2025.

Co-Founder & Creative Lead at H3 Media · Heroes Have Heroes

January 1, 2023 - Present

Co-created, named and launched an interview-led digital platform from concept to live. Achieved 25.1M organic views within months of launch and currently generates ~1.5M views/month with zero paid media.

European Creative Director at P&G (Saatchi & Saatchi)

January 1, 2018 - December 31, 2021

Led a creative department of 20+ for Head & Shoulders globally (P&G’s #1 hair brand). Delivered first unisex sports campaign, drove multiple NPD launches, and managed high-impact creative output for global brand teams.

Global Brand Transformation Lead at Colonna Consultancy

January 1, 2015 - Present

Runs a consultancy providing brand transformation and positioning strategy support.

Global Brand Transformation Lead at Aalberts N.V.

January 1, 2015 - December 31, 2025

Led a decade-long repositioning of a multi-billion-euro industrial technology group across 50+ countries and 14,000 employees. Defined global positioning and mission narrative; unified brand architecture across divisions; built internal narrative alignment globally; launched the ‘Thrive 2030’ strategy at Capital Markets Day (Dec 2024) targeting €4.5bn+ revenue and elevating institutional perception for sustained capital markets engagement.

Chief Creative Officer at Innocean Worldwide

January 1, 2012 - December 31, 2015

Ran Hyundai and Kia across 28 EMEA markets and built creative departments in six countries. Awarded global Kia account in 2013; joined Global Creative Council across North America, China, India, South Korea and Australia.

Creative Director at EDF Energy UK market entry (Euro RSCG / Havas)

January 1, 2007 - December 31, 2011

Introduced an unknown brand as the UK’s biggest generator of low-carbon electricity. Created ‘Green Britain Day’ movement; helped drive EDF growth to the UK’s #2 utility with over 5 million customers.

Global Creative Director at Publicis

January 1, 2003 - December 31, 2006

Continued global creative leadership work following UBS repositioning and included major campaign launches and concept origination ('Va Va Voom').

Global Creative Director at Publicis

January 1, 1996 - December 31, 2000

Led global UBS repositioning across 120 markets following a structural merger. Launched Renault Clio; originated ‘Va Va Voom’ (now in the Oxford English Dictionary). Worked on Ericsson 3G, Guinness and Renault work (including Cannes Lions).

Art Director → Senior Creative at Bartle Bogle Hegarty (BBH)

January 1, 1989 - December 31, 1995

Six formative years during BBH’s creative peak. Worked on brands including Liberty London, Häagen-Dazs and Phileas Fogg; launched Virgin Radio, Sky and The Levi’s Store; developed sponsorship work including Sony Rugby World Cup.