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As a designer, photographer and brand builder, I bring a multifaceted perspective to brand development—rooted in extensive experience shaping, evolving, and leading visual identities for organizations at every stage of growth. I blend strategic insight with creative innovation so that every expression of the brand, from core messaging to visual execution, aligns with business objectives and resonates with target audiences—delivering impactful brand experiences that drive engagement, differentiation, and long-term value.…As a designer, photographer and brand builder, I bring a multifaceted perspective to brand development—rooted in extensive experience shaping, evolving, and leading visual identities for organizations at every stage of growth. I blend strategic insight with creative innovation so that every expression of the brand, from core messaging to visual execution, aligns with business objectives and resonates with target audiences—delivering impactful brand experiences that drive engagement, differentiation, and long-term value.

Craig Terrones

Designer, Brand Strategist, Photographer, +2

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As a designer, photographer and brand builder, I bring a multifaceted perspective to brand development—rooted in extensive experience shaping, evolving, and leading visual identities for organizations at every stage of growth. I blend strategic insight with creative innovation so that every expression of the brand, from core messaging to visual execution, aligns with business objectives and resonates with target audiences—delivering impactful brand experiences that drive engagement, differentiation, and long-term value.…As a designer, photographer and brand builder, I bring a multifaceted perspective to brand development—rooted in extensive experience shaping, evolving, and leading visual identities for organizations at every stage of growth. I blend strategic insight with creative innovation so that every expression of the brand, from core messaging to visual execution, aligns with business objectives and resonates with target audiences—delivering impactful brand experiences that drive engagement, differentiation, and long-term value.

Available to hire

As a designer, photographer and brand builder, I bring a multifaceted perspective to brand development—rooted in extensive experience shaping, evolving, and leading visual identities for organizations at every stage of growth.

I blend strategic insight with creative innovation so that every expression of the brand, from core messaging to visual execution, aligns with business objectives and resonates with target audiences—delivering impactful brand experiences that drive engagement, differentiation, and long-term value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Co-founder and Chief Creative Director at Graphica Inc

January 1, 1995 - Present

Founded Graphica in 1995 in Seattle and grew it into a leading creative agency serving clients from emerging startups to global corporations. Led creative direction, brand strategy & positioning, design & production, photography & video, copywriting, client relations, vendor management, financial management, IT, and ongoing innovation across multidisciplinary teams. Worked closely with C-suite executives and cross-functional leaders to shape strategy, uphold design integrity, meet deadlines, and exceed expectations. Partnered with financial advisors to support sustainable growth and long-term profitability, maintaining long-standing client relationships (many 25+ years) built on trust and measurable results.