Lead field marketing for IBM Consulting's Microsoft and Oracle partnerships, driving co-branded activities to grow pipeline. Develop end-to-end demand plans and coordinate execution across IBM sales, partner teams, and external vendors. Coordinate IBM Consulting's presence at Microsoft AI Tour DC, managing event planning, logistics, and sales enablement.

Field Marketer & Associate Field Marketer at IBM Consulting

August 1, 2023 - February 1, 2026

Built internal webpage and newsletter to streamline access to event calendars and marketing updates for stakeholders. Project managed Private Equity marketing plan, leading cross-team syncs to align events, messaging, and communications. Led field marketing for Data & AI and HR & Talent offerings, executing event and marketing campaigns to grow pipeline. Created 100+ Account Intelligence Packages to equip sales with insights, contributing to a 97% client interest action rate.

Field Marketing Intern at IBM Consulting

May 1, 2022 - August 1, 2022

Optimized integration of IBM Consulting-led marketing plans in Top Account Field Marketer (TAFM) flight plans. Developed data-backed recommendations by analyzing 300 flight plans, interviewing 16 TAFMs, and surveying 32 TAFMs.

Market Research and Design Intern at Reborn Coffee

September 1, 2020 - March 1, 2021

Designed logos for the company’s Sprouted Coffee and Wine-Infused series used on products and stickers. Established a layout for the company’s new email marketing strategy to increase engagement and involvement. Collaborated directly with the Vice President of Marketing and Sales to plan holiday advertisements and sales events.