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I’m a multi-product clothing designer with 15 years’ experience creating apparel solutions that enhance the wearer experience and deliver commercial impact. My work combines creative direction, practical design and clear brand storytelling across sectors where both strong aesthetics and reliable performance matter. Taking a fashion-led approach to uniform and apparel design, I develop multi product ranges guided by wearer insights and real-world observation. As a former Head of Design, I lead teams and guide clients from concept to launch—balancing on-brand creativity with function, feasibility and delivery quality.…I’m a multi-product clothing designer with 15 years’ experience creating apparel solutions that enhance the wearer experience and deliver commercial impact. My work combines creative direction, practical design and clear brand storytelling across sectors where both strong aesthetics and reliable performance matter. Taking a fashion-led approach to uniform and apparel design, I develop multi product ranges guided by wearer insights and real-world observation. As a former Head of Design, I lead teams and guide clients from concept to launch—balancing on-brand creativity with function, feasibility and delivery quality.

Nihal Selimi

Designer, Costume Designer, Production Designer, +4

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I’m a multi-product clothing designer with 15 years’ experience creating apparel solutions that enhance the wearer experience and deliver commercial impact. My work combines creative direction, practical design and clear brand storytelling across sectors where both strong aesthetics and reliable performance matter. Taking a fashion-led approach to uniform and apparel design, I develop multi product ranges guided by wearer insights and real-world observation. As a former Head of Design, I lead teams and guide clients from concept to launch—balancing on-brand creativity with function, feasibility and delivery quality.…I’m a multi-product clothing designer with 15 years’ experience creating apparel solutions that enhance the wearer experience and deliver commercial impact. My work combines creative direction, practical design and clear brand storytelling across sectors where both strong aesthetics and reliable performance matter. Taking a fashion-led approach to uniform and apparel design, I develop multi product ranges guided by wearer insights and real-world observation. As a former Head of Design, I lead teams and guide clients from concept to launch—balancing on-brand creativity with function, feasibility and delivery quality.

Available to hire

I’m a multi-product clothing designer with 15 years’ experience creating apparel solutions that enhance the wearer experience and deliver commercial impact. My work combines creative direction, practical design and clear brand storytelling across sectors where both strong aesthetics and reliable performance matter.

Taking a fashion-led approach to uniform and apparel design, I develop multi product ranges guided by wearer insights and real-world observation. As a former Head of Design, I lead teams and guide clients from concept to launch—balancing on-brand creativity with function, feasibility and delivery quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Head of Design at Jermyn Street Design

January 1, 2018 - January 1, 2025

Directed all stages of design from concept to production, balancing priorities and deadlines across multiple projects. Collaborated with clients, operations teams and manufacturers to keep designs feasible, functional and on brand. Led and mentored the design team to improve output. Oversaw design audits to ensure compliance and quality standards were met. Selected and tested fabrics, integrating innovative and sustainable solutions. Attended exhibitions, fabric fairs and industry events to stay on top of trends and inform design. Provided input on collection strategy, balancing creativity with business goals.

Lead Designer at Fashionizer (UK)

January 1, 2017 - January 1, 2018

Designed luxury hospitality and spa uniforms from concept to production. Supported client workshops, research sessions and design reviews.

Designer at Incorporatewear (UK) / Workwear Group (AUS)

January 1, 2015 - January 1, 2017

Designed uniforms for retail, corporate and hospitality sectors. Assisted with seasonal ranges, brand campaigns and presentations. Designed and developed ready-to-wear uniform collections.