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I’m a multi-product clothing designer specialising in apparel solutions that enhance the wearer experience and drive commercial impact. With 15 years’ experience, I build collections that combine creative direction, practical design, and clear brand storytelling across sectors where aesthetics and reliable performance both matter. I take a fashion-led approach to uniform and apparel design, using wearer research and real-world observation to inform fit, function, and style. As a former Head of Design, I lead teams through concept-to-launch delivery—keeping collections on brand, functional, and impactful, while balancing budgets, quality standards, and production feasibility.…I’m a multi-product clothing designer specialising in apparel solutions that enhance the wearer experience and drive commercial impact. With 15 years’ experience, I build collections that combine creative direction, practical design, and clear brand storytelling across sectors where aesthetics and reliable performance both matter. I take a fashion-led approach to uniform and apparel design, using wearer research and real-world observation to inform fit, function, and style. As a former Head of Design, I lead teams through concept-to-launch delivery—keeping collections on brand, functional, and impactful, while balancing budgets, quality standards, and production feasibility.

Nihal Selimi

Designer, Costume Designer, Production Designer, +3

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I’m a multi-product clothing designer specialising in apparel solutions that enhance the wearer experience and drive commercial impact. With 15 years’ experience, I build collections that combine creative direction, practical design, and clear brand storytelling across sectors where aesthetics and reliable performance both matter. I take a fashion-led approach to uniform and apparel design, using wearer research and real-world observation to inform fit, function, and style. As a former Head of Design, I lead teams through concept-to-launch delivery—keeping collections on brand, functional, and impactful, while balancing budgets, quality standards, and production feasibility.…I’m a multi-product clothing designer specialising in apparel solutions that enhance the wearer experience and drive commercial impact. With 15 years’ experience, I build collections that combine creative direction, practical design, and clear brand storytelling across sectors where aesthetics and reliable performance both matter. I take a fashion-led approach to uniform and apparel design, using wearer research and real-world observation to inform fit, function, and style. As a former Head of Design, I lead teams through concept-to-launch delivery—keeping collections on brand, functional, and impactful, while balancing budgets, quality standards, and production feasibility.

Available to hire

I’m a multi-product clothing designer specialising in apparel solutions that enhance the wearer experience and drive commercial impact. With 15 years’ experience, I build collections that combine creative direction, practical design, and clear brand storytelling across sectors where aesthetics and reliable performance both matter.

I take a fashion-led approach to uniform and apparel design, using wearer research and real-world observation to inform fit, function, and style. As a former Head of Design, I lead teams through concept-to-launch delivery—keeping collections on brand, functional, and impactful, while balancing budgets, quality standards, and production feasibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Design at Jermyn Street Design

January 1, 2018 - January 1, 2025

Directed all stages of design from concept to production, balancing priorities and deadlines across multiple projects. Collaborated with clients, operations teams and manufacturers to keep designs feasible, functional and on brand. Led and mentored the design team to improve output. Oversaw design audits to ensure compliance and quality standards were met. Selected and tested fabrics, integrating innovative and sustainable solutions. Attended exhibitions, fabric fairs and industry events to stay on top of trends and inform design. Provided input on collection strategy, balancing creativity with business goals.

Lead Designer at Fashionizer (UK)

January 1, 2017 - January 1, 2018

Designed luxury hospitality and spa uniforms from concept to production. Supported client workshops, research sessions and design reviews.

Designer at Incorporatewear (UK) / Workwear Group (AUS)

January 1, 2015 - January 1, 2017

Designed uniforms for retail, corporate and hospitality sectors. Assisted with seasonal ranges, brand campaigns and presentations. Designed and developed ready-to-wear uniform collections.