Influencer Marketing and TikTok Shop professional with 2+ years of experience managing creator partnerships, affiliate programs, and social commerce across the US and UK markets. Experienced in end-to-end campaign execution, TikTok Shop operations, and performance optimization. Managed 2,000+ affiliate partnerships, helped grow a TikTok Shop account from $0 to $200K+ GMV, and delivered campaigns achieving a 42.77% conversion rate with a $1.57 CPA. Passionate about building creator communities, scaling affiliate programs, and using data to drive measurable business growth.

Influencer Marketing and TikTok Shop professional with 2+ years of experience managing creator partnerships, affiliate programs, and social commerce across the US and UK markets. Experienced in end-to-end campaign execution, TikTok Shop operations, and performance optimization. Managed 2,000+ affiliate partnerships, helped grow a TikTok Shop account from $0 to $200K+ GMV, and delivered campaigns achieving a 42.77% conversion rate with a $1.57 CPA. Passionate about building creator communities, scaling affiliate programs, and using data to drive measurable business growth.

Available to hire

Influencer Marketing and TikTok Shop professional with 2+ years of experience managing creator partnerships, affiliate programs, and social commerce across the US and UK markets. Experienced in end-to-end campaign execution, TikTok Shop operations, and performance optimization. Managed 2,000+ affiliate partnerships, helped grow a TikTok Shop account from $0 to $200K+ GMV, and delivered campaigns achieving a 42.77% conversion rate with a $1.57 CPA. Passionate about building creator communities, scaling affiliate programs, and using data to drive measurable business growth.

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Experience Level

Intermediate
Beginner

Work Experience

Brand Marketing Trainee at Hano i Beer - Alcohol - Beverage Joint Stock Corporation (Habeco)
June 1, 2025 - November 1, 2025
Supported brand credentialing strategy for the “Hanoi Premium Credential 2025” campaign, contributing to completion of the “Kế thừa tinh hoa – Vịêm tuýệt hảo” brand platform and ensuring on-time execution across ATL and BTL channels (media, digital, social outreach, OOH, on-ground). Planned BTL activation support for “Hanoi Premium House 2025” event communication including recruitment strategy, ticket allocation planning, and digital/social engagement activities. Coordinated with agencies, event team, and trade team to drive campaign execution and creative development for full-funnel channel mix implementation for “Lunar New Year Tết 2026.” Ensured timely delivery of product packaging and MT/GT design samples; worked with agencies on social decoding and social execution plans.
TikTok Shop & Affiliate Manager at Norse Organic s and Froya Organic s (Norway, Remote)
November 25, 2024 - June 1, 2025
Planned and executed affiliate campaigns for TikTok Shop with US and UK target markets from zero, generating $200K+ revenue. Improved conversion rate by 30% and drove $40K–$80K GMV via creator incentive programs (e.g., Creator Championship). Managed 2000+ affiliates monthly through personalized outreach, onboarding, campaign briefs, promotional communications, and engagement via Discord. Oversaw TikTok Shop operations including inventory, shipping, customer service, and shop violation appeals to maintain marketplace compliance. Built weekly and quarterly performance reports and collaborated cross-functionally with Social, Media Buying, and TikTok Shop teams to optimize performance.
Creative Executive - Plastiq (TikTok Marketing Partner) at Plastiq Collective
August 1, 2023 - May 1, 2025
Developed high-performing video ad copy for Beauty, Tech, Gaming, and Entertainment brands, partnering with clients including VPBank, Grab, and VIB. Delivered standout results for the Agoda campaign with 42.77% CVR and $1.57 CPA. Analyzed TikTok ad performance data to refine content strategy and improve conversion rates across multiple campaigns. Executed influencer marketing campaigns for brands including Olay, Vinamilk, and Downy. Managed nearly 100+ KOLs across campaigns, ensuring 100% on-time deliverables, prompt issue resolution, and maintaining content quality standards.

Education

Bachelor of International Communication at Diplomatic Academy of Vietnam
January 1, 2022 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods