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Social media & CRM professional skilled in managing high-value client interactions, resolving conflicts, and building long-term professional relationships. I translate complex domain knowledge into actionable, easy-to-understand marketing strategies, with strong analytical performance tracking and social media execution. I’ve led end-to-end content systems for brands and creators—building hooks, scripts, and campaign calendars that drive engagement and conversions. I’m highly disciplined, self-driven, and quick to learn new tools while ensuring smooth communication across all stakeholders.…Social media & CRM professional skilled in managing high-value client interactions, resolving conflicts, and building long-term professional relationships. I translate complex domain knowledge into actionable, easy-to-understand marketing strategies, with strong analytical performance tracking and social media execution. I’ve led end-to-end content systems for brands and creators—building hooks, scripts, and campaign calendars that drive engagement and conversions. I’m highly disciplined, self-driven, and quick to learn new tools while ensuring smooth communication across all stakeholders.

Payal Pate liya

Social Media Manager, Digital Marketer, Content Producer, +2

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Social media & CRM professional skilled in managing high-value client interactions, resolving conflicts, and building long-term professional relationships. I translate complex domain knowledge into actionable, easy-to-understand marketing strategies, with strong analytical performance tracking and social media execution. I’ve led end-to-end content systems for brands and creators—building hooks, scripts, and campaign calendars that drive engagement and conversions. I’m highly disciplined, self-driven, and quick to learn new tools while ensuring smooth communication across all stakeholders.…Social media & CRM professional skilled in managing high-value client interactions, resolving conflicts, and building long-term professional relationships. I translate complex domain knowledge into actionable, easy-to-understand marketing strategies, with strong analytical performance tracking and social media execution. I’ve led end-to-end content systems for brands and creators—building hooks, scripts, and campaign calendars that drive engagement and conversions. I’m highly disciplined, self-driven, and quick to learn new tools while ensuring smooth communication across all stakeholders.

Available to hire

Social media & CRM professional skilled in managing high-value client interactions, resolving conflicts, and building long-term professional relationships. I translate complex domain knowledge into actionable, easy-to-understand marketing strategies, with strong analytical performance tracking and social media execution.

I’ve led end-to-end content systems for brands and creators—building hooks, scripts, and campaign calendars that drive engagement and conversions. I’m highly disciplined, self-driven, and quick to learn new tools while ensuring smooth communication across all stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Hindi

Fluent

Work Experience

Freelance Content Strategist & SMM Manager at Vellora

January 1, 2025 - December 31, 2025

Managed CRM workflows for Vellora skincare brand, acting as liaison between brand and multiple digital creators. Designed high-impact social media scripts and hooks to drive viral engagement and brand loyalty. Handled talent scouting and rate card negotiations to ensure smooth communication across stakeholders.

Freelance Content Strategist & SMM Manager at Vellora

January 1, 2024 - Present

Directly managed CRM workflows for the skincare brand Vellora, acting as the primary liaison between the brand and multiple digital creators. Designed high-impact social media scripts and hooks to drive viral engagement and brand loyalty. Handled talent scouting and rate card negotiations, ensuring seamless communication across project stakeholders. Built and maintained performance-focused execution aligned with brand marketing requirements and creative output.

Content Strategist & SMM Manager at Great Ledger Book (Finance & Trading Education)

January 1, 2021 - Present

Built an Instagram strategy and created a complete content calendar from scratch for a trading education brand. Executed a fully faceless, voice-over-only content format, demonstrating that script-led content can drive growth with zero on-camera talent.