SEO and search strategist with 10+ years of experience delivering data-driven SEO, AEO, local SEO, technical SEO, and white-hat link building. Focused on improving rankings, increasing organic visibility, and building topical authority with high-quality, relevant backlinks for international brands. Skilled in audits and competitive research, on-page optimization, content planning, and outreach using tools like Ahrefs, Semrush, Screaming Frog, Mailchimp, BuzzStream, and WordPress/Shopify/WooCommerce. Known for end-to-end campaign execution, measurable growth, and strong client communication.

Haleem Akhan

SEO and search strategist with 10+ years of experience delivering data-driven SEO, AEO, local SEO, technical SEO, and white-hat link building. Focused on improving rankings, increasing organic visibility, and building topical authority with high-quality, relevant backlinks for international brands. Skilled in audits and competitive research, on-page optimization, content planning, and outreach using tools like Ahrefs, Semrush, Screaming Frog, Mailchimp, BuzzStream, and WordPress/Shopify/WooCommerce. Known for end-to-end campaign execution, measurable growth, and strong client communication.

Available to hire

SEO and search strategist with 10+ years of experience delivering data-driven SEO, AEO, local SEO, technical SEO, and white-hat link building. Focused on improving rankings, increasing organic visibility, and building topical authority with high-quality, relevant backlinks for international brands.

Skilled in audits and competitive research, on-page optimization, content planning, and outreach using tools like Ahrefs, Semrush, Screaming Frog, Mailchimp, BuzzStream, and WordPress/Shopify/WooCommerce. Known for end-to-end campaign execution, measurable growth, and strong client communication.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

Senior SEO & Search Strategist (Consultant) at Upwork Global Inc.
January 1, 2014 - Present
Helped drive 20%+ improvements in organic search visibility and qualified website traffic through on-page SEO enhancements, local SEO initiatives, Google Business Profile management, and keyword research. Built white-hat link building strategies focused on acquiring high-authority, niche-relevant backlinks via strategic outreach and relationship building. Performed competitor analysis, keyword research, and content gap analysis to identify growth opportunities and improve search performance. Executed end-to-end digital PR and guest posting campaigns including prospect research, negotiations, placement coordination, and link acquisition. Supported stronger topical authority and lead-generation by developing semantic content plans aligned with search intent (commercial and transactional).

Education

Bachelor's Degree in Journalism at Punjab University
January 1, 2011 - January 1, 2015
360 Digital Marketing Certification at SDC Islamabad
January 1, 2013 - July 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Media & Entertainment, Software & Internet