I’m an AI Content Strategist, Brand Manager, and AI Video Artist specializing in building AI-generated creator brands. I design short-form content strategies for TikTok and Instagram, manage creator brand development, and scale audiences using data-driven planning and performance optimization. I leverage generative AI tools and end-to-end production workflows (from concept and scripting to AI asset generation and editing) to accelerate creative testing, improve retention, and drive growth. My focus is turning distinct AI creator identities into consistent, viral content systems and monetizable brand platforms.

Yash Anandai

I’m an AI Content Strategist, Brand Manager, and AI Video Artist specializing in building AI-generated creator brands. I design short-form content strategies for TikTok and Instagram, manage creator brand development, and scale audiences using data-driven planning and performance optimization. I leverage generative AI tools and end-to-end production workflows (from concept and scripting to AI asset generation and editing) to accelerate creative testing, improve retention, and drive growth. My focus is turning distinct AI creator identities into consistent, viral content systems and monetizable brand platforms.

Available to hire

I’m an AI Content Strategist, Brand Manager, and AI Video Artist specializing in building AI-generated creator brands. I design short-form content strategies for TikTok and Instagram, manage creator brand development, and scale audiences using data-driven planning and performance optimization.

I leverage generative AI tools and end-to-end production workflows (from concept and scripting to AI asset generation and editing) to accelerate creative testing, improve retention, and drive growth. My focus is turning distinct AI creator identities into consistent, viral content systems and monetizable brand platforms.

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Work Experience

Brand Manager at RedLip Management Consultancy
July 1, 2025 - May 1, 2026
Led development, launch, and growth of AI-generated creator brands across TikTok and Instagram. Built content strategies focused on audience acquisition, engagement, retention, and brand growth, and managed AI influencer development including brand identity, content positioning, and audience targeting. Developed short-form campaigns aligned with platform trends and performance objectives, using Midjourney, Runway, Stable Diffusion, Kling, Seedance, Wan, and ChatGPT to accelerate production and creative testing. Collaborated with editors, designers, creators, and marketing teams, analyzed platform metrics and audience insights, and maintained content operations including schedules, campaign execution, and performance reporting across multiple brands.
Creative Content Manager at Mind Alter Studios
June 1, 2024 - May 1, 2025
Developed TikTok and Instagram content strategies for creator-focused and digital-first brands. Managed end-to-end content production workflows including ideation, scripting, AI asset generation, editing, publishing, and optimization. Produced short-form content designed to maximize engagement, retention, and audience growth, and supported audience development through trend research, competitor analysis, and data-driven performance analysis. Utilized AI tools to generate creative concepts, visual assets, marketing materials, and campaign content, coordinating with internal stakeholders to improve consistency and results.
Creator Growth & Content Specialist at Fat Bear Agency
February 1, 2023 - May 1, 2024
Created TikTok and Instagram growth strategies for creators, influencers, and digital brands. Designed viral content frameworks, content calendars, and campaign concepts to increase reach and engagement. Supported creators including Lanah Cherry, Vietbunny, and Kazumi with brand identity and audience growth guidance. Managed content planning, publishing schedules, performance tracking, and optimization workflows using audience analytics and platform insights to improve channel effectiveness and growth.

Education

Bachelor of Engineering at The University of Queensland
January 11, 2030 - July 16, 2026
Senior Secondary Education at Delhi Public School
January 11, 2030 - July 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education