Motivated and adaptable professional with hands-on experience across digital marketing, SEO, social media, email marketing, and paid advertising. Skilled in strategic thinking, clear communication, and timely execution to drive customer engagement and business success. Experienced in lead nurturing and content creation aligned with brand voice and campaign objectives, with a strong focus on compliance and continuous learning. Contributes effectively to teams through organized execution, customer-centric support, and measurable marketing efforts.

Keshia Marie Villarias

Motivated and adaptable professional with hands-on experience across digital marketing, SEO, social media, email marketing, and paid advertising. Skilled in strategic thinking, clear communication, and timely execution to drive customer engagement and business success. Experienced in lead nurturing and content creation aligned with brand voice and campaign objectives, with a strong focus on compliance and continuous learning. Contributes effectively to teams through organized execution, customer-centric support, and measurable marketing efforts.

Available to hire

Motivated and adaptable professional with hands-on experience across digital marketing, SEO, social media, email marketing, and paid advertising. Skilled in strategic thinking, clear communication, and timely execution to drive customer engagement and business success.

Experienced in lead nurturing and content creation aligned with brand voice and campaign objectives, with a strong focus on compliance and continuous learning. Contributes effectively to teams through organized execution, customer-centric support, and measurable marketing efforts.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Guest Speaker at University of Negros Occidental - Recoletos
December 15, 2025 - December 15, 2025
Delivered a guest talk as part of the University Week (specific topic not stated).
Founder & Brand Manager at Kedok Koncept to Cachee Jewelry
June 1, 2025 - May 31, 2026
Founded and managed two consumer-focused jewelry brands, overseeing marketing strategy, branding, and customer engagement. Developed and executed social media and digital marketing campaigns to grow brand awareness and sales. Managed content creation, promotions, and customer communications across digital platforms. Handled basic financial tracking, pricing strategies, and inventory coordination. Analyzed customer feedback and sales performance to improve offerings and marketing approach.
Vice President for External Affairs (Junior Philippine Marketing Association) at Junior Philippine Marketing Association
January 1, 2024 - January 1, 2025
Handled external affairs responsibilities for the organization (details not specified).
Digital Marketing Specialist
December 1, 2023 - April 30, 2026
Planned and executed digital marketing campaigns across SEO, social media marketing, email marketing, and paid advertising. Created and distributed email campaigns to nurture leads and drive customer engagement. Developed brand-aligned marketing content consistent with campaign goals and ensured compliance with email marketing best practices and digital marketing standards.
Real Estate Executive Virtual Assistant at Freelance
February 2, 2023 - March 31, 2026
Planned and executed digital marketing campaigns across SEO, social media marketing, email marketing, and paid advertising to support lead nurturing and customer engagement. Created and distributed email marketing campaigns and developed marketing content aligned with brand voice and campaign objectives. Ensured compliance with email marketing best practices and digital marketing standards.
Digital Marketing Specialist at Freelance
February 2, 2023 - April 30, 2026
Planned and executed digital marketing campaigns across SEO, social media marketing, email marketing, and paid advertising. Created and distributed email marketing campaigns to nurture leads and drive customer engagement. Developed marketing content aligned with brand voice and campaign objectives. Ensured compliance with email marketing best practices and digital marketing standards.
Freelance Tasker
February 1, 2023 - March 31, 2026
Completed high-accuracy data annotation and labeling tasks to support AI and machine learning training datasets, following task guidelines and quality standards.
Senator in Budget and Finance (UN O-R Supreme Student Government) at University of Negros Occidental - Recoletos (UNO-R Supreme Student Government)
January 1, 2023 - January 1, 2024
Student government leadership role focusing on budget and finance (details not specified).
Unders ecretary for Sports (UN O-R Supre me Student Government) at University of Negros Occidental - Recoletos (UNO-R Supreme Student Government)
January 1, 2022 - January 1, 2023
Student government leadership role for sports (details not specified).
Real Estate Executive Virtual Assistant at Upscale Equity LLC
March 1, 2021 - February 28, 2023
Planned and executed marketing campaigns across SEO, social media marketing, email marketing, and paid advertising. Created and distributed email campaigns for lead nurturing and customer engagement. Produced marketing content aligned with brand voice and campaign objectives while ensuring compliance with email marketing best practices and digital marketing standards.
Digital Marketing (Freelance/Marketing role) - company name: Upscale Equity LLC at Upscale Equity LLC
March 1, 2021 - February 28, 2023
Performed marketing-related support for brand/demand generation activities (specific duties not clearly separated in the resume text; campaign/communication responsibilities align with the marketing specialization described).
Freelance Tasker (Data Annotation / AI training data) at SiriusXM (Teleperformance Bacolod)
September 1, 2020 - January 31, 2021
Performed high-accuracy data annotation and labeling to support AI and machine learning training datasets. Followed detailed task guidelines and quality standards to ensure data consistency and precision. Used task-specific software/tools to complete assignments efficiently within tight deadlines and maintained remote attention to detail and critical thinking.
Customer Service Representative
September 1, 2020 - January 31, 2021
Provided prompt and professional customer support via phone and email by handling inquiries, concerns, and service requests. Assisted with account management, billing concerns, product details, and service troubleshooting. Resolved customer issues efficiently while maintaining high satisfaction and service quality standards. Identified customer needs and delivered personalized solutions, and documented interactions in CRM systems (including SiriusXM and DoorDash).
Freelance Tasker (AI/ML data annotation) at Freelance
September 1, 2020 - January 31, 2021
Performed high-accuracy data annotation and labeling tasks to support AI and machine learning training datasets. Followed detailed task guidelines and quality standards to ensure data consistency and precision. Used task-specific software/tools to complete assignments efficiently within tight deadlines. Worked remotely with strong attention to detail and critical thinking.
Customer Service Representative at SiriusXM, DoorDash (Teleperformance Bacolod)
September 1, 2020 - January 31, 2021
Provided prompt and professional customer support via phone and email, addressing inquiries, concerns, and service requests. Assisted customers with account management, billing concerns, product details, and service troubleshooting. Resolved customer issues efficiently while maintaining high satisfaction and service quality standards. Identified customer needs and delivered personalized solutions to enhance customer experience and retention. Documented customer interactions and maintained records in CRM systems.
Teacher (ESL - core language skills) at Negros Occidental High School (teaching role stated without exact school name beyond education section context)
January 1, 2020 - February 28, 2021
Taught core language skills including reading, writing, speaking, and listening through interactive and structured sessions tailored to proficiency levels. Utilized digital learning platforms and teaching tools to enhance student engagement and comprehension. Assessed student progress regularly and provided constructive feedback for continuous improvement.
Secretary/Program Head (Business Education Seminar) at GRACE LOPEN A CPA, PhD Dean - College of Business & Accountancy (as referenced in resume)
January 1, 2016 - December 31, 2021
Program involvement/leadership in seminar (title and employer details unclear in resume text).
AI Integration in E-Commerce Business - Seminar Presenter/Participant (role not clearly stated) at Business Education Seminar (various organizers)
January 1, 2015 - December 31, 2021
Seminar involvement related to AI integration in e-commerce and related business law/workplace topics (details not specified).

Education

Bachelor of Science in Business Administration (Major in Marketing Management) at Mandalagan University of Negros Occidental - Recoletos
January 1, 2022 - January 1, 2026
Senior High School (With High Honors) - unspecified degree/credential at Negros Occidental High School
January 1, 2019 - January 1, 2021
Seminar/Training: Business Education Seminars (incl. e-Commerce integration, labor code, employment relations & work place conflict management, and distribution/retail in modern market) at Various institutions (not specified)
January 1, 2015 - December 31, 2016
Bachelor of Science in Business Administration (Major in Marketing Management) at Mandalag'an University of Negros Occidental - Recoletos
January 1, 2022 - January 1, 2026
Seminar/Program Head, Business Education (Might be program/teaching program) at Grace Loopen ACPA, PhD Dean, College of Business & Accountancy / Dave Marks Angasay MBA Program Head, Business Education
January 1, 2015 - January 1, 2021

Qualifications

Certificate of Attendance (University of Negros Occidental - Recoletos)
December 15, 2025 - December 15, 2025
Certificate of Attendance (University of Negros Occidental - Recoletos)
December 2, 2025 - December 2, 2025
Certificate of Attendance (University of Negros Occidental - Recoletos)
December 2, 2025 - December 2, 2025
Certificate of Participation, Emcee (University of Negros Occidental - Recoletos, Business Week)
March 6, 2024 - March 6, 2024

Industry Experience

Education, Media & Entertainment, Government, Real Estate & Construction, Professional Services, Other, Retail