Fashion designer and Design Director with 20+ years of experience leading branded apparel and accessories from concept through production. Skilled in art direction, seasonal line planning, product development, and trend/color application across multiple markets. Experienced in global sourcing and sampling standards, partnering closely with buyers and sales teams to build sellable, trend-right assortments. Strong focus on technical design, spec sheets, and visual merchandising for licensed and internal brands.

Marla MAXFIELD

Fashion designer and Design Director with 20+ years of experience leading branded apparel and accessories from concept through production. Skilled in art direction, seasonal line planning, product development, and trend/color application across multiple markets. Experienced in global sourcing and sampling standards, partnering closely with buyers and sales teams to build sellable, trend-right assortments. Strong focus on technical design, spec sheets, and visual merchandising for licensed and internal brands.

Available to hire

Fashion designer and Design Director with 20+ years of experience leading branded apparel and accessories from concept through production. Skilled in art direction, seasonal line planning, product development, and trend/color application across multiple markets.

Experienced in global sourcing and sampling standards, partnering closely with buyers and sales teams to build sellable, trend-right assortments. Strong focus on technical design, spec sheets, and visual merchandising for licensed and internal brands.

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Work Experience

Merchandise Manager/Creative Director/SMU Designer at Contravisual Brands Group LLC
March 1, 2023 - Present
Creative Director and designer for the Afiction Womens and American Highway brands. Served as SMU Designer for special projects for TJMAX, Zumiez, Buckle, Boot Barn, and Altar’d State, supporting market-specific assortments and creative direction through the development process.
Creative Director / Art Department (Creative Director) at Z Supply LLC
November 1, 2015 - March 1, 2023
Creative direction for the Z Supply graphic and SMU department. Works directly with buyers and the sales team to design and develop salable product for each market. Collaborates with buyers from Peloton, EverEve, Altar’d State, Boot Barn, Buckle, Tilly’s, and indirectly with Stitchfx, Shopbop, and Lulus. Designed and developed the Z Supply Mens line (Icons of Culture) and conceptual graphic design across internal brands: Z Supply, Rag Poets, Others Follow, and White Crow.
Creative Director at Z Supply LLC
November 1, 2015 - March 1, 2023
Creative Director for the graphic and SMU department. Partnered with buyers and the sales team to design and develop salable product for each specific market; worked directly with buyers from Peloton, EverEve, Altar’d State, Boot Barn, Buckle, Tilly’s and indirectly with Stitchfx, Shopbop, and Lulus. Designed and developed the Z Supply Mens line, Icons of Culture Line, and conceptual graphic design for internal brands Z Supply, Rag Poets, Others Follow, and White Crow.
Head Juniors Designer at Sullen Clothing / Afiction
January 1, 2012 - November 1, 2015
Design and direction of Sullen Juniors and Men's Cut & Sew line, including swimwear and accessories. Responsible for concept/design direction, seasonal product development, and line execution for juniors and men’s assortments.
Head Juniors Designer at Sullen Clothing/Afiction
January 1, 2012 - November 1, 2015
Directed and designed the Sullen Juniors and Men’s Cut and Sew line including swimwear and accessories. Owned concept and design direction through development stages and ensured cohesive seasonal product presentation for retail placement.
Conceptual Designer and Trend Forecasting at Design Lab, Inc
January 1, 2010 - January 1, 2012
Conceptual designer and trend forecasting for clients including Disney, Hot Topic, Hard Rock Hotel & Casino, Universal, Nordstroms, PetSmart, and Horseshoe Casino. Developed design concepts and trend-driven direction for apparel/merchandising needs.
Conceptual Designer / Trend Forecasting at Design Lab, Inc.
January 1, 2010 - January 1, 2012
Conceptual design and trend forecasting for clients including Disney, Hot Topic, Hard Rock Hotel and Casino, Universal, Nordstroms, PetSmart, and Horseshoe Casino. Supported concept development and visual direction aligned with client brand needs and seasonal strategy.
Design Director / Creative Director at Famous Stars & Straps
October 1, 2008 - November 1, 2009
Juniors design, merchandising, and product development for Famous Stars & Straps.
Creative Director (Juniors) at Split USA
October 1, 2008 - November 1, 2009
Creative director work for the Juniors division supporting design direction and product presentation for the brand.
Creative Director at Split USA
January 1, 2006 - December 1, 2008
Creative direction for juniors brand work.
Design Director at Quiksilver Roxy (Roxy Girl / Teenie Wahine)
June 1, 2003 - July 1, 2005
Design director across women’s/division lines (Roxy Girl/Teenie Wahine).
Design Director (Roxy Girl/Teenie Wahine) at Quiksilver Roxy
June 1, 2003 - July 1, 2005
Design direction for Roxy Girl/Teenie Wahine women’s and juniors divisions.
Design Director at Toes on the Nose
January 1, 1998 - December 1, 2002
Design director for women’s and men’s divisions.
Design Director (Womens and Mens Divisions) at Toes on the Nose
January 1, 1998 - December 1, 2002
Design and direction for women’s and men’s divisions.

Education

B.A. Fashion Design and Merchandising at California State University Long Beach
January 11, 2030 - July 16, 2026
B.A. Fashion Design and Merchandising at California State University Long Beach
January 1, 0000 - January 1, 0000

Qualifications

Kappa Omicron Nu Honor Society
January 11, 2030 - July 16, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Manufacturing