Social Media Manager & Strategist with hands-on experience managing multi-brand social media portfolios across hospitality, professional services, and personal creator content. Skilled across the full social media workflow from strategy and content production to performance reporting and custom technical systems. Known for turning brand goals into structured, data-informed content strategies and translating platform performance into clear, client-ready insights. Comfortable leading creative production and owning the operational/technical backbone that keeps campaigns running smoothly.

Valerie Mapfumo

Social Media Manager & Strategist with hands-on experience managing multi-brand social media portfolios across hospitality, professional services, and personal creator content. Skilled across the full social media workflow from strategy and content production to performance reporting and custom technical systems. Known for turning brand goals into structured, data-informed content strategies and translating platform performance into clear, client-ready insights. Comfortable leading creative production and owning the operational/technical backbone that keeps campaigns running smoothly.

Available to hire

Social Media Manager & Strategist with hands-on experience managing multi-brand social media portfolios across hospitality, professional services, and personal creator content. Skilled across the full social media workflow from strategy and content production to performance reporting and custom technical systems.

Known for turning brand goals into structured, data-informed content strategies and translating platform performance into clear, client-ready insights. Comfortable leading creative production and owning the operational/technical backbone that keeps campaigns running smoothly.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Add your work experience history here.

Education

B.A. in Communication Science at University of South Africa (UNISA)
January 1, 2024 - July 16, 2026
Google Project Management Certificate at Coursera
January 1, 2025 - January 1, 2025
BA in Communication Science at University of South Africa (UNISA)
January 1, 2024 - July 16, 2026
Course (National Senior Certificate - Bachelor’s pass) at Coursera / Institution not specified
January 1, 2019 - January 1, 2019
Course in Social Media Management at Coursera / Institution not specified
January 1, 2023 - January 1, 2023
Course in SEO at Coursera / Institution not specified
January 1, 2024 - January 1, 2024
Digital Marketing course at Udemy
January 1, 2024 - January 1, 2024

Qualifications

Google Project Management Certificate
January 1, 2025 - January 1, 2025
Course: National Senior Certificate (Bachelors pass)
January 1, 2019 - January 1, 2019
Course: Brainline Certificate
January 1, 2019 - January 1, 2019
Course: Social Media Management (Coursera)
January 1, 2023 - January 1, 2023
Course: SEO (Coursera)
January 1, 2024 - January 1, 2024
Digital Marketing Course (Udemy)
January 1, 2024 - January 1, 2024
Google Project Management Certificate (in progress)
January 11, 2030 - July 16, 2026
Google Project Management Certificate
January 1, 2025 - January 1, 2025
Google Project Management Certificate (in progress)
January 1, 2025 - July 16, 2026
Google Project Management Certificate
January 1, 2025 - January 1, 2025
Coursera National Senior Certificate (Bachelor’s pass) - Brainlyne / Brainsline (as listed)
January 1, 2019 - January 1, 2019
Certificate in Social Media Management (Coursera)
January 1, 2023 - January 1, 2023
Certificate in SEO (Coursera)
January 1, 2024 - January 1, 2024
Completed Digital Marketing course (Udemy)
January 1, 2024 - January 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality