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Brand communications strategist with experience leading global brand marketing across fashion, hospitality and tech. Skilled in multichannel marketing strategy, email and social execution, brand tone of voice, and performance optimisation. Founder and hands-on operator with experience setting up production and operations, marketing, funding and cash flow. Has grown audiences and revenue through SEO-focused content, campaign execution, A/B testing, segmentation, and data-driven improvements.…Brand communications strategist with experience leading global brand marketing across fashion, hospitality and tech. Skilled in multichannel marketing strategy, email and social execution, brand tone of voice, and performance optimisation. Founder and hands-on operator with experience setting up production and operations, marketing, funding and cash flow. Has grown audiences and revenue through SEO-focused content, campaign execution, A/B testing, segmentation, and data-driven improvements.

Haylee Campbell

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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Brand communications strategist with experience leading global brand marketing across fashion, hospitality and tech. Skilled in multichannel marketing strategy, email and social execution, brand tone of voice, and performance optimisation. Founder and hands-on operator with experience setting up production and operations, marketing, funding and cash flow. Has grown audiences and revenue through SEO-focused content, campaign execution, A/B testing, segmentation, and data-driven improvements.…Brand communications strategist with experience leading global brand marketing across fashion, hospitality and tech. Skilled in multichannel marketing strategy, email and social execution, brand tone of voice, and performance optimisation. Founder and hands-on operator with experience setting up production and operations, marketing, funding and cash flow. Has grown audiences and revenue through SEO-focused content, campaign execution, A/B testing, segmentation, and data-driven improvements.

Available to hire

Brand communications strategist with experience leading global brand marketing across fashion, hospitality and tech. Skilled in multichannel marketing strategy, email and social execution, brand tone of voice, and performance optimisation.

Founder and hands-on operator with experience setting up production and operations, marketing, funding and cash flow. Has grown audiences and revenue through SEO-focused content, campaign execution, A/B testing, segmentation, and data-driven improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Freelance Brand Manager at The Hearth

January 1, 2025 - January 1, 2026

Led copywriting and creative direction for brand-facing outputs. Managed a multi-channel content stream with collaborators. Produced weekly and monthly performance reporting and adapted strategy accordingly.

Marketing Manager and Copywriter at JustWears, JustWears Women

January 1, 2023 - December 31, 2024

Managed blog strategy including commissioning, editing, and publishing content to engage the audience and generate new leads via SEO. Led end-to-end execution of global/EU/UK campaign strategy. Grew email-attributed revenue by 25% (£150,000) in 9 months and increased database by 20% through segmentation, A/B testing, flows, and campaigns. Wrote creative briefs for paid ads and iterated based on testing results.

Marketing Manager and Copywriter at JustWears / JustWears Women

January 1, 2023 - December 31, 2024

Managed blog strategy and led the commissioning, editing, and publishing of content to engage audiences and generate new leads through SEO. Led end-to-end execution of global, EU and UK campaign strategy. Drove growth by improving email attribution performance (25% / £150,000 in 9 months) and growing database by 20% through segmentation, A/B testing, flows and campaigns. Wrote creative briefs for paid ads, iterated and tested results.

Marketing Manager and Copywriter at C M N S W D N, Annie Official

January 1, 2022 - December 31, 2023

Coordinated all email and social marketing activities from planning through reporting to support the launch and promotion of new products. Briefed content assets to a creative team to scale audience reach. Wrote and edited press releases, blog content, and stories for SEO optimisation on the website.

Marketing Manager and Copywriter at C M M N S WDN, Annie Official

January 1, 2022 - December 31, 2023

Coordinated email and social marketing activity from planning through reporting to communicate launches and promotions of new products in support of commercial goals. Briefed content assets through creative teams to scale audience reach. Wrote and edited press releases, blog content, and stories for SEO optimisation.

Freelance Social Media Editor / Email Marketer at Peachaus, BBLSS studio, Good Bad Mad

January 1, 2019 - December 31, 2021

Provided freelance social media editing and email marketing support across multiple brands/studios, contributing to audience engagement through content and email flows.

Founder of T.N.OON.LA BEL Fashion / Editorial Assistant at Elle, Vogue, ES Magazine, Harrods Magazine

January 1, 2019 - December 31, 2022

Researched, pitched, and wrote editorial articles. Managed PR relationships for loaning samples for shoots, coordinating with brands and editorial stakeholders to support production needs.

Social Media Manager and Marketing Manager at Peachau(s), Pixie App (now Xplore)

January 1, 2019 - December 31, 2019

Led campaign strategy and execution across email and social channels. Owned brand voice and copywriting for Pixie, ensuring consistent messaging across marketing outputs.

Founder at A hand-made knitwear brand (natural dyes)

January 1, 2019 - December 31, 2020

Founded and built a hand-made knitwear brand crafted with naturally derived dyes. Managed all core business functions including setting up production and operations, marketing, funding, and cash flow. Scaled the business after receiving the UWE Entrepreneurial Futures Award, including moving manufacturing to Nepal and commercialising natural dyes.

Freelance Social Media Editor / Email Marketer at PeachHaus, BBLSS studio, Good Bad Mad

January 1, 2019 - December 31, 2021

Worked as a freelance editor and email marketer supporting social content editing and email marketing delivery.

Founder (Fashion/Editorial Assistant) at T.N.OON.Label (Fashion/Editorial Assistant) for ELLE, Vogue, ES Magazine, Harrods Magazine

January 1, 2019 - December 31, 2022

Researched, pitched, and wrote editorial articles. Managed PR relationships for loaning sample items and co-ordinated sample logistics for shoots.

Social Media Manager and Marketing Manager at PeachHaus, Pixie App (now Xplore)

January 1, 2019 - December 31, 2020

Led campaign strategy and execution across email and social channels. Owned brand voice and copy for one of the brand’s products (Pixie), ensuring consistent messaging and content direction across outputs.

Founder at Haylee Campbell knitwear brand (naturally dyed)

January 1, 2019 - January 1, 2026

Founded and built a hand-made knitwear brand, crafted with naturally dyed textiles. Owned responsibility across core business functions including setting up production and operations, marketing, funding, and managing cash flow. Scaled the business after winning a UWE entrepreneurship award by moving manufacturing to Nepal and commercialising naturally dyed products.

Fashion Retail Supervisor and Assistant at Top Shop, Henri London, Fox and Feather

January 1, 2011 - December 31, 2019

Owned end-to-end day-to-day store duties to ensure smooth store running, including shipping web orders, assisting with admin, and supporting stockroom activities such as store décor and stock-taking.

Fashion Retail Supervisor and Assistant at Top Shop, Henry London, Fox and Feather

January 1, 2011 - December 31, 2019

Responsible for end-to-end day-to-day store operations to ensure smooth running of stores (F + F, Henry). Managed activities such as shipping support for web orders, assisting with administration, reorganising store décor, and stock taking.