Beverly Roosa

UX/UI Designer at Integrated Payments Consulting LLC

Led a redesign of an e-commerce website UI, increasing conversion rates by 29% and reducing bounce rate by 11%. Reused existing marketing collateral and brand assets to implement a responsive, user-flow-focused UI with cross-platform visual consistency. Pitched creative concepts and design solutions to stakeholders and executive leadership throughout project development cycles.

Brand Designer at Cognac (St. Petersburg, FL)

Developed and maintained brand identity systems and visual guidelines to ensure consistency across print, digital, and in-store touchpoints. Collaborated with company owners to build a cohesive visual identity system blending French heritage aesthetics with modern hospitality branding. Designed menus, print collateral, signage, and promotional assets to support consistent visual presentation across customer touchpoints, incorporating stakeholder feedback during iterative design processes.

Brand Designer at Cognac, St. Petersburg, FL

Developed and maintained brand identity systems and visual guidelines to ensure consistent design across print, digital, and in-store touchpoints. Collaborated with company owners to build a cohesive visual identity blending French heritage aesthetics with modern hospitality branding. Designed menus, print collateral, signage, and promotional assets to support consistent visual presentation across customer touchpoints, incorporating stakeholder feedback through iterative design processes.

Art Director at Sleeptalker LLC

Led creative direction and digital asset development across web, social media, streaming platforms, merchandise, and promotional campaigns. Designed 50+ merchandise graphics, apparel concepts, and promotional assets (logo, cover art, photo shoots, etc.) for independent music releases and live events. Coordinated collaboration across a 10-person team supporting branding, merchandise, and promotional projects.