Multi-disciplined marketing leader and Art Director with experience across branding, creative direction, and fast-turnaround print and digital production. Proven team leadership, budget management, and rebranding expertise across multiple brands and channels. I stay current with technology and love mentoring emerging designers, helping them optimize and realize their creative potential through modern tools and best practices in content, web, and campaign execution.

Jennifer Bernthal

Multi-disciplined marketing leader and Art Director with experience across branding, creative direction, and fast-turnaround print and digital production. Proven team leadership, budget management, and rebranding expertise across multiple brands and channels. I stay current with technology and love mentoring emerging designers, helping them optimize and realize their creative potential through modern tools and best practices in content, web, and campaign execution.

Available to hire

Multi-disciplined marketing leader and Art Director with experience across branding, creative direction, and fast-turnaround print and digital production. Proven team leadership, budget management, and rebranding expertise across multiple brands and channels.

I stay current with technology and love mentoring emerging designers, helping them optimize and realize their creative potential through modern tools and best practices in content, web, and campaign execution.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Marketing Director at Sarasota Restaurant Enterprises
January 1, 2025 - May 1, 2026
Led marketing for a multi-brand restaurant, catering and events company, and retail wine & spirits boutique. Managed a $100,000 marketing budget including negotiations for contracts and trade deals, and approval of invoices. Designed the yearly media plan and led creative design, content, menu production, and project management. Owned branding efforts across multiple company brands, including leading a full rebrand for Michael’s On East following a renovation. Planned and pitched TV appearances on ABC7 Sarasota and Tampa Fox13. Managed company websites including BestFood.com, MichaelsWineCellar.com, and MichaelsOnEastCatering.com, and planned/photographed/photo-edited menu items for web and advertising collateral.
Creative Services Manager at Tidwell Foundation
January 1, 2022 - January 1, 2025
Responsible for all aspects of creative and branding, including creative direction, graphic design, website design, content design/development, project management, and copywriting. Served as Brand Champion and Creative Lead. Built and developed a new Marketing & Communications department, and supported the Foundation rebrand across print/digital campaigns, store branding and external signage, and eMarketing.
Marketing & Communications Specialist at The Jewish Federation of Sarasota-Manatee
January 1, 2015 - January 1, 2022
Art directed and designed marketing/communications work across graphic design, website design, content design/development, and project management, including copywriting. Concepted, planned, art directed, and designed a ground-up 104-page publication (ShalomSRQ) in 2019. Planned, art directed, and designed a complete redesign of JFEDSRQ.org in 2017. Produced additional digital and print marketing graphics, ads, digital assets, signage, PowerPoint presentations, and handled video editing. Trained entry- and mid-level marketing associates in Adobe software and web publishing platforms.
Art Director at AAA (The Auto Club Group / Auto Club South), Tampa
January 1, 2004 - January 1, 2015
Provided senior-level leadership as Art Director, Publication Manager, and Writer across multiple disciplines including print, online/electronic/web, and photographic/photo-illustration. Managed publishing for up to six outside AAA club publications, handling the full publishing process from print to online presence while working with out-of-state clients. Responsible for internal color management/calibration of printers and peripherals, including RIP management. Served as branding leader for the ACS Traffic Safety Foundation and as Art Director for an award-winning annual co-branded publication for VisitFlorida.com (AAA Worth the Drive). Directed junior-level artists and led special in-house media projects.

Education

Advertising at Michigan State University
January 1, 1990 - January 1, 1990
Business Administration at Delta College
January 1, 1988 - January 1, 1988
Graphic Design & Illustration Portfolio at Kendall College of Art & Design
January 11, 2030 - July 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Non-Profit Organization, Media & Entertainment