Available to hire
Creative professional with over 25 years of experience in fashion design and cake decorating, with a strong eye for visual aesthetics and a proven ability to translate ideas into compelling concepts. Passionate about color, composition, proportion, and delivering an exceptional customer experience through beautiful, detail-focused designs.
Over the years, I’ve worked across fashion product development, international sampling trips, high-volume baking and cake decoration, and content creation. Today, I focus on visual storytelling and styling to help the cupcake business connect meaningfully with customers.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Intermediate
Work Experience
Content Creator at Lulukayla Cupcakes
January 1, 2021 - January 1, 2026Created high-quality short-form content using visual storytelling, styling, and product presentation. Developed content to help the cupcake business connect with and engage customers.
Head Cake Decorator / Team Manager at Lulukayla Cupcakes
January 1, 2016 - January 1, 2021Managed a team of cake decorators and built a portfolio of professional cake-decorating pieces. Translated creative concepts into visual experiences with strong color composition, proportion, and balance, supporting consistent, high-quality customer presentation.
Head Decorator / Cake Decorator (team lead) at Lulukayla Cupcakes
January 1, 2016 - January 1, 2021Managed a display-freezer workflow and led cake decoration responsibilities. Built a portfolio of professional pieces, translating creative concepts into visual experiences with strong color composition, proportion, and balance.
Head Decorator (Cake Decorating Team Lead) at Lulukayla Cupcakes
January 1, 2016 - January 1, 2021Led decoration operations with a focus on design execution and quality. Managed my own team of cake decorators while building a portfolio of professional pieces and refining visual composition, color balance, and proportion across designs.
Baker & Cake Decorator at Lulukayla Cupcakes
June 1, 2012 - January 1, 2016Began as a baker and developed strong skills in cake decorating. Worked within a team of five for high-volume orders. Took primary responsibility for the display freezer and supported daily production and presentation readiness.
Fashion Design / Product Development / International Sampling Trips at PT Warna Mardhika
January 1, 2002 - October 1, 2010Built a creative and professional career across fashion design and product development. Pioneered the company’s international sampling trips to Paris, NYC, Bangkok, and Hong Kong, supporting sourcing, sampling, and development workflows.
Fashion Designer / Design Manager (Hammer Ladies & Hammer Men) at Hammer Ladies & Hammer Men
January 1, 2002 - October 1, 2010Established a professional career in fashion design and product development. Pioneered international sampling trips to Paris, NYC, Bangkok, and Hong Kong to support sampling and development workflows.
Design Manager (Hammer Ladies & Hammer Men) at PT Warna Mardhika
January 1, 2002 - October 1, 2010Established a creative and professional career across fashion design and product development. Pioneered international sampling trips to Paris, NYC, Bangkok, and Hong Kong to support product development and brand direction.
Fashion Designer (Hammer Ladies) / Design Manager at PT Warna Mardhika
January 1, 1998 - January 1, 2002Managed creating a new brand for men & women ages 18–25 with support from three assistants. Oversaw launch efforts during a national recession, driving successful returns and establishing Hammer Ladies & Hammer Men as a creative and professional fashion direction.
Fashion Designer / Design Manager (Hammer Ladies) at Hammer Ladies
January 1, 1998 - January 1, 2002Designed and managed the creation of a new men’s and women’s brand for ages 18–25 with support from three assistants. Managed launch during a national recession and delivered returns multiple times greater than initial investments.
Fashion Designer (Hammer Ladies) at PT Warna Mardhika
January 1, 1998 - January 1, 2002Designed for the Hammer Ladies line (women’s fashion ages 18–25) and managed the creation of a new men & women brand with the support of three assistants. Despite launching during a national recession, the brand achieved returns far beyond the initial investments.
Fashion Designer (Nail) at PT Warna Mardhika
April 1, 1994 - January 1, 1998Worked as a fashion designer for the Nail line in Jakarta. Started as an assistant to a Singaporean designer (1994–1998), then was promoted to lead entire collections released that year under the brand’s manager, helping grow Nail into a favorite local brand.
Education
High School Diploma Equivalent at Permai National School
January 1, 1990 - January 1, 1990 at Susan Budihardho
January 1, 1990 - January 1, 1991 at Futura
January 1, 1992 - January 1, 1992High School Diploma Equivalent at Permai National School
January 1, 1990 - January 1, 1990 at Susan Budihardho (Jakarta, Indonesia)
January 1, 1990 - January 1, 1991 at Futura
January 1, 1992 - January 1, 1992High School Diploma Equivalent at Permai National School
January 1, 1990 - January 1, 1990High School / Fashion Icon Program (details not specified) at Susan Budihardho
January 1, 1990 - January 1, 1991Fashion learning program (Class of 1992; details not specified) at Futura
January 1, 1992 - January 1, 1992Qualifications
Won Femina Magazine’s “Femina Cake Competition 2014”
January 1, 2014 - July 18, 2026Femina Magazine “Femina Cake Competition 2014” (Winner)
January 1, 2014 - July 18, 2026Femina Magazine’s “Femina Cake Competition 2014” (award)
January 1, 2014 - July 18, 2026Industry Experience
Consumer Goods, Media & Entertainment, Retail, Manufacturing, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
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