Abdul Samad

Owned end-to-end UI/UX design for a large multi-integrated platform across 5 backend-driven web modules and 3 mobile applications. Built and maintained a unified Figma design system adopted across all product surfaces, reducing design-to-development handoff time by 45%. Led user research and usability testing initiatives that informed a major navigation redesign, improving task completion rates by 30%. Collaborated directly with Flutter and frontend engineering teams to ensure pixel-accurate implementation across platforms, reducing UI-related QA tickets by 40%. Designed accessible interfaces meeting WCAG 2.1 AA standards across core user flows, expanding usability for users with disabilities.

Designed end-to-end shopping and checkout experiences for a regional e-commerce marketplace, contributing to a 20% increase in checkout completion rate. Conducted user interviews and usability testing sessions with Saudi-based users to inform culturally relevant design decisions. Created and maintained a component library used across web and mobile teams to ensure visual consistency platform-wide.

Designed interfaces for a deals and offers platform across web and mobile, focusing on discovery and search experiences. Ran usability testing sessions that identified key friction points in the redemption flow, leading to a 15% increase in offer redemptions. Produced high-fidelity prototypes and interactive mockups to align stakeholders before development began.