Creative Master’s graduate (Distinction) and ACIM member with proven social media strategy, content planning, and advanced short-form video editing. Experienced in B2B competitor auditing and building structured content campaigns using a multi-channel content calendar approach. Skilled in generative AI workflows to optimize copywriting, improve asset editing, and streamline remote publishing schedules, creating premium social media visuals and reels using Canva and CapCut.

FAREEDAH HARUNA ABDURRAHMAN ACIMfareedah

Creative Master’s graduate (Distinction) and ACIM member with proven social media strategy, content planning, and advanced short-form video editing. Experienced in B2B competitor auditing and building structured content campaigns using a multi-channel content calendar approach. Skilled in generative AI workflows to optimize copywriting, improve asset editing, and streamline remote publishing schedules, creating premium social media visuals and reels using Canva and CapCut.

Available to hire

Creative Master’s graduate (Distinction) and ACIM member with proven social media strategy, content planning, and advanced short-form video editing. Experienced in B2B competitor auditing and building structured content campaigns using a multi-channel content calendar approach.

Skilled in generative AI workflows to optimize copywriting, improve asset editing, and streamline remote publishing schedules, creating premium social media visuals and reels using Canva and CapCut.

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Work Experience

Social Media Strategist & Editor at Your Social Media Consultancy
March 1, 2026 - Present
Authored a competitive analysis report benchmarking an Instagram profile against nine sector competitors. Conceptualised a strategic six-pillar framework to remove repetitive feeds and introduce structured testimonial campaigns. Engineered Reels with brightness adjustments, dynamic text overlays, transitions, and audio syncing. Developed high-converting opening hooks and signature sign-offs to improve audience retention.
Founder & Content Planner at Fareedah's Diary (Personal Lifestyle Brand)
January 1, 2026 - Present
Designed a cohesive visual identity from scratch, creating a speech-bubble logo, banners, and digital comics using Canva. Deployed Claude prompt workflows to refine and adapt character visual assets to maintain brand voice.
Marketing & Design Consultant at Oyiza Beads (Family Business)
July 1, 2025 - Present
Conceptualized and designed high-engagement promotional flyers and product launch campaigns using Canva. Structured youth-targeted campaign concepts aligned with consumer lifestyle habits.

Education

Master’s degree (MA Business and Marketing Focus) at University of Sunderland
January 1, 2024 - July 18, 2026
BA (Hons) Business and Management at University of Sunderland
January 1, 2021 - July 18, 2026
CIM Level 4 Certificate in Professional & Digital Marketing at CIM
July 1, 2026 - July 18, 2026
AI Business & Marketing Certification at Coursiv
July 1, 2026 - July 18, 2026
MA Business and Marketing Focus (Distinction) at University of Sunderland
January 1, 2023 - January 1, 2024
BA (Hons) Business and Management (2:1) at University of Sunderland
January 1, 2020 - January 1, 2022
CIM Level 4 Certificate in Professional & Digital Marketing at CIM
July 1, 2026 - July 18, 2026
AI Business & Marketing Certification at Coursiv
July 1, 2026 - July 18, 2026

Qualifications

Chartered Institute of Marketing (ACIM) Membership
January 11, 2030 - July 18, 2026
CIM Level 4 Certificate in Professional & Digital Marketing
July 1, 2026 - July 18, 2026
AI Business & Marketing Certification
July 1, 2026 - July 18, 2026
Graded Member of the Chartered Institute of Marketing (ACIM)
January 11, 2030 - July 18, 2026
CIM Level 4 Certificate in Professional & Digital Marketing
July 1, 2026 - July 18, 2026
AI Business & Marketing Certification
July 1, 2026 - July 18, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods