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Strategic and technically skilled digital marketing and web development professional with 10+ years of experience managing websites, intranet systems, CRM platforms, and marketing tools. Proven success optimizing web platforms for performance, accessibility, user engagement, and SEO. Experienced in managing agency relationships, overseeing web development roadmaps, and delivering actionable insights using analytics tools including GA4, Tag Manager, and heatmapping. Passionate about digital transformation and user-centric solutions that improve content, communication, and operational efficiency.…Strategic and technically skilled digital marketing and web development professional with 10+ years of experience managing websites, intranet systems, CRM platforms, and marketing tools. Proven success optimizing web platforms for performance, accessibility, user engagement, and SEO. Experienced in managing agency relationships, overseeing web development roadmaps, and delivering actionable insights using analytics tools including GA4, Tag Manager, and heatmapping. Passionate about digital transformation and user-centric solutions that improve content, communication, and operational efficiency.

Abdul Sattar Ayub

Web Developer, Digital Marketer, SEO Expert, +2

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Strategic and technically skilled digital marketing and web development professional with 10+ years of experience managing websites, intranet systems, CRM platforms, and marketing tools. Proven success optimizing web platforms for performance, accessibility, user engagement, and SEO. Experienced in managing agency relationships, overseeing web development roadmaps, and delivering actionable insights using analytics tools including GA4, Tag Manager, and heatmapping. Passionate about digital transformation and user-centric solutions that improve content, communication, and operational efficiency.…Strategic and technically skilled digital marketing and web development professional with 10+ years of experience managing websites, intranet systems, CRM platforms, and marketing tools. Proven success optimizing web platforms for performance, accessibility, user engagement, and SEO. Experienced in managing agency relationships, overseeing web development roadmaps, and delivering actionable insights using analytics tools including GA4, Tag Manager, and heatmapping. Passionate about digital transformation and user-centric solutions that improve content, communication, and operational efficiency.

Available to hire

Strategic and technically skilled digital marketing and web development professional with 10+ years of experience managing websites, intranet systems, CRM platforms, and marketing tools. Proven success optimizing web platforms for performance, accessibility, user engagement, and SEO.

Experienced in managing agency relationships, overseeing web development roadmaps, and delivering actionable insights using analytics tools including GA4, Tag Manager, and heatmapping. Passionate about digital transformation and user-centric solutions that improve content, communication, and operational efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Website and Digital Officer at The Property Institute – UK

September 1, 2025 - March 1, 2026

Manage and optimize TPI websites on Umbraco and digital platforms to ensure high performance, accessibility, and SEO effectiveness. Deliver data-driven digital campaigns across Google, LinkedIn, and social media to increase brand visibility and event ticket sales. Develop multimedia and email marketing content using Dynamics 365, Dotdigital, Canva, and Adobe Creative Suite. Analyze campaign and web performance via GA4, Google Tag Manager, and Search Console, translating insights into strategy. Collaborate with internal teams and external partners including web agencies to continuously improve digital touchpoints. Support delivery of the annual Wellbeing & Resilience Survey by turning data into actionable insights while upholding TPI values in every digital interaction.

Part-time Digital Marketing & Website Manager at Tops Consultants Ltd. – UK

October 1, 2023 - August 1, 2025

Developed and executed digital marketing strategies to drive B2B industrial sales. Managed multi-channel campaigns across SEO, PPC, social media, email marketing, and content marketing. Designed, developed, and maintained the company website using WordPress, HTML, CSS, and JavaScript, optimizing performance, security, and mobile responsiveness. Implemented lead generation tactics via paid and organic channels to improve conversion rates. Conducted keyword research and applied on-page and off-page SEO to improve search rankings. Monitored and analyzed web traffic using Google Analytics and refined marketing strategy accordingly, using marketing automation tools (HubSpot, Mailchimp) for email campaigns and lead nurturing.

Digital Marketing & Website Manager at Industrial Development & Engineering Associates - Pakistan

March 1, 2015 - July 1, 2023

Designed and executed SEO, SEM, and social media campaigns, increasing organic search traffic within six months. Developed an e-commerce store on Shopify for kids’ toys, integrating essential apps and optimizing user experience, resulting in a 35% increase in lead generation. Developed complete e-commerce functionality with payment integration for international orders and integrated fulfillment service APIs into the Shopify store. Used market research, competitor analysis, and customer segmentation to identify trends and improve conversion rates by 30% through tailored marketing strategies. Implemented data-driven email marketing and A/B testing, streamlining lead nurturing and boosting lead conversion rates by 25% using marketing automation. Developed, managed, and maintained 30+ websites including domain and hosting management. Implemented influencer marketing campaigns using micro/macro influencers, increasing sales performance and audience engagement by over 20%.

IT Officer at PECHS Trauma & General Hospital , Pakistan

March 1, 2013 - February 1, 2015

Provided comprehensive support and maintenance for the medical centre’s MIS, ensuring smooth operation of Windows Server 2000 and MS SQL 2000 systems. Managed vendor relationships for hardware and MIS. Maintained time attendance machines and supported CCTV systems to ensure robust and efficient IT infrastructure management.