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Creative Director and digital strategist specializing in fashion, lifestyle, and design storytelling bridging design sensibility with data-driven marketing to build cohesive brand worlds through compelling visual content, intentional copywriting, and high-impact social media strategies that foster deep community loyalty. I translate raw, authentic narratives into engaging digital campaigns for organic reach and long-term audience connection, leading collaborative creative production across multidisciplinary teams and using advanced analytics to optimize posting and engagement performance across platforms.…Creative Director and digital strategist specializing in fashion, lifestyle, and design storytelling bridging design sensibility with data-driven marketing to build cohesive brand worlds through compelling visual content, intentional copywriting, and high-impact social media strategies that foster deep community loyalty. I translate raw, authentic narratives into engaging digital campaigns for organic reach and long-term audience connection, leading collaborative creative production across multidisciplinary teams and using advanced analytics to optimize posting and engagement performance across platforms.

Maria Espinosa

Creative Director, Content Producer, Social Media Manager, +2

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Creative Director and digital strategist specializing in fashion, lifestyle, and design storytelling bridging design sensibility with data-driven marketing to build cohesive brand worlds through compelling visual content, intentional copywriting, and high-impact social media strategies that foster deep community loyalty. I translate raw, authentic narratives into engaging digital campaigns for organic reach and long-term audience connection, leading collaborative creative production across multidisciplinary teams and using advanced analytics to optimize posting and engagement performance across platforms.…Creative Director and digital strategist specializing in fashion, lifestyle, and design storytelling bridging design sensibility with data-driven marketing to build cohesive brand worlds through compelling visual content, intentional copywriting, and high-impact social media strategies that foster deep community loyalty. I translate raw, authentic narratives into engaging digital campaigns for organic reach and long-term audience connection, leading collaborative creative production across multidisciplinary teams and using advanced analytics to optimize posting and engagement performance across platforms.

Available to hire

Creative Director and digital strategist specializing in fashion, lifestyle, and design storytelling bridging design sensibility with data-driven marketing to build cohesive brand worlds through compelling visual content, intentional copywriting, and high-impact social media strategies that foster deep community loyalty.

I translate raw, authentic narratives into engaging digital campaigns for organic reach and long-term audience connection, leading collaborative creative production across multidisciplinary teams and using advanced analytics to optimize posting and engagement performance across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Content Strategy & Social Media Management at Casa Boutique & Gallery

January 1, 2023 - January 1, 2025

Managed digital channels and directed/implemented visual content creation and online content distribution. Built content strategy aligned with the brand voice and ensured cohesive, gallery-forward storytelling across social media.

Founder & Creative Director at LA BETIN A

January 1, 2023 - Present

Directed end-to-end brand building and digital launch for a sustainable fashion label, translating circular design principles into online content. Produced, styled, and edited digital assets including editorial shoots and behind-the-scenes content that showcases craftsmanship and limited production collection details. Established a consistent visual and editorial direction across digital touchpoints to support brand identity and campaign cohesion.

Content Creator & Social Media Manager at Pa zza b aza r

January 1, 2021 - Present

Developed and executed comprehensive digital communication strategies, creating high-concept visual assets and cohesive aesthetic directions across social platforms. Used data-driven optimization with analytics tools (Metricool, Meta Business Suite) to monitor performance, analyze audience behavior, and refine posting schedules for maximum engagement. Crafted engaging, brand-aligned copy and emotional storytelling to strengthen audience connection and organic reach. Led and collaborated with multidisciplinary creative teams (e.g., local magazines and influencers) to deliver multimedia campaigns on schedule.