Available to hire
Content creator and social media specialist with 3 years of experience driving brand growth through engaging digital content and strategic social media management. Skilled in short-form video production, creative storytelling, and managing campaigns across multiple social platforms.
Experienced collaborating with cross-functional teams in remote, digital-first environments for both B2B and B2C brands. Strong in performance monitoring, content calendaring, and using insights to optimize social media strategy and support product launches.
Experience Level
Work Experience
Content & Social Media Specialist at Bali Swim
June 1, 2026 - PresentManaged and executed content across Instagram, TikTok, Facebook, LinkedIn, and YouTube to ensure consistent brand presence and audience engagement. Planned, created, and edited short-form video content aligned with brand identity and social media trends. Monitored and analyzed social media performance, providing insights to optimize content strategy. Developed content calendars, coordinated cross-functional teams, and executed digital campaigns to support product launches and marketing initiatives.
Social Media Specialist at Homprep
September 1, 2025 - March 1, 2026Planned and produced 130+ social media contents across Instagram, TikTok, and YouTube Shorts to drive audience growth and engagement. Generated 1.7M Instagram views and 627K reach, supporting audience growth and campaign visibility. Managed campaigns, supported Meta Ads, analyzed weekly performance, and tracked leads generated from ads. Coordinated partnerships and events, including collaborations with ITB Interior Design and AICA Indonesia.
Content Creator at Katalis AI
November 1, 2024 - March 1, 2026Produced end-to-end social media content for 8 retail brands across TikTok and Instagram. Handled brands across multiple industries including room & car perfume, women’s bags, contact lenses, baby tissue, CCTV, and body care. Led content creation for Blank Indonesia, contributing to 334K TikTok views, 1.3K likes, 3.7K profile views, and 519K Instagram views with 262K reach.
Employer Branding Intern at CIMB Niaga
February 1, 2024 - June 1, 2024Conceptualized, produced, and edited dynamic social media content to amplify employer branding efforts from ideation to execution. Produced 42 organic Instagram stories, posts, and reels with over 56,000 views and likes. Organized content schedules and managed company events such as visits with external parties. Collaborated with diverse teams to bring creative visions to life.
Content Creator & Talent at Rococo
June 1, 2023 - August 1, 2023Developed and executed creative content strategies aligned with Rococo’s objectives as a luxury fashion retail company focusing on footwear. Served as main talent for product shoots and content videos.
Education
Bachelor of Business Administration at University of Indonesia
August 1, 2021 - February 1, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Manufacturing, Real Estate & Construction
Experience Level
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