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Creative marketing professional with experience developing brand strategies that connect business objectives with measurable growth. Skilled in building campaigns across Latin American and Australian markets using consumer insights, storytelling, and digital channels to increase brand awareness, engagement, and customer connection. Combines strategic thinking with hands-on execution across content strategy, social media marketing, brand development, and digital campaign delivery. Passionate about creating meaningful brand experiences that drive audience growth and long-term value.…Creative marketing professional with experience developing brand strategies that connect business objectives with measurable growth. Skilled in building campaigns across Latin American and Australian markets using consumer insights, storytelling, and digital channels to increase brand awareness, engagement, and customer connection. Combines strategic thinking with hands-on execution across content strategy, social media marketing, brand development, and digital campaign delivery. Passionate about creating meaningful brand experiences that drive audience growth and long-term value.

Angie Melo

Brand Strategist, Marketing Strategist, Creative Director, +2

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Creative marketing professional with experience developing brand strategies that connect business objectives with measurable growth. Skilled in building campaigns across Latin American and Australian markets using consumer insights, storytelling, and digital channels to increase brand awareness, engagement, and customer connection. Combines strategic thinking with hands-on execution across content strategy, social media marketing, brand development, and digital campaign delivery. Passionate about creating meaningful brand experiences that drive audience growth and long-term value.…Creative marketing professional with experience developing brand strategies that connect business objectives with measurable growth. Skilled in building campaigns across Latin American and Australian markets using consumer insights, storytelling, and digital channels to increase brand awareness, engagement, and customer connection. Combines strategic thinking with hands-on execution across content strategy, social media marketing, brand development, and digital campaign delivery. Passionate about creating meaningful brand experiences that drive audience growth and long-term value.

Available to hire

Creative marketing professional with experience developing brand strategies that connect business objectives with measurable growth. Skilled in building campaigns across Latin American and Australian markets using consumer insights, storytelling, and digital channels to increase brand awareness, engagement, and customer connection.
Combines strategic thinking with hands-on execution across content strategy, social media marketing, brand development, and digital campaign delivery. Passionate about creating meaningful brand experiences that drive audience growth and long-term value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Padel Melbourne Marketing Strategy & Content Lead at Padel Melbourne

January 1, 2026 - Present

Defined brand positioning and messaging to strengthen visibility in a competitive sports and lifestyle market. Built content-led growth initiatives to expand reach and convert interest into qualified leads. Created storytelling that elevated the brand across digital channels and community touchpoints, and directed campaign concepts and visual execution to ensure brand consistency and premium presentation.

GHMC Marketing Strategist at GHMC

January 1, 2025 - January 1, 2025

Led marketing roadmaps aligned with business priorities, launch goals, and audience development targets. Maintained cohesive brand voice and identity across content, campaigns, and digital platforms. Coordinated international campaign delivery across Latin American and Australian market audiences.

Latin Crew AU Marketing & Content Coordinator (Project-based) at Latin Crew AU

January 1, 2024 - Present

Supported development and execution of marketing strategies to increase brand visibility, audience engagement, and community growth. Created and delivered content as presenter/host, contributing ideas for social media campaigns, interviews, and engagement initiatives. Developed creative content concepts and supported social media planning to strengthen brand positioning and connect with the Latin community in Australia. Assisted with sponsorship opportunities by identifying potential partners and crafting ideas to communicate brand value, collaborating on promotional initiatives, content planning, and community-building activities from early brand development stages.

Creative Marketing Coordinator at Feeling One Company

January 1, 2022 - January 1, 2023

Supported campaign initiatives that produced a 45% increase in engagement across digital channels. Coordinated branded assets and storytelling outputs to improve campaign cohesion and quality. Assisted with launch communications to improve awareness and audience response.

Marketing & Communications Coordinator at Alma Perruna Foundation

January 1, 2019 - January 1, 2021

Supported outreach efforts that delivered a 25% measurable increase in engagement and participation. Created advocacy content that strengthened donor awareness and community support for the foundation’s mission.