Marketing professional with 10 years of experience driving brand growth through integrated campaigns across digital, on-ground, and community-led platforms. Strong background in brand positioning, engagement, and measurable business impact across retail, mobility, and lifestyle categories. Currently leading marketing initiatives for EV and co-living brands, focused on consumer-centric storytelling, performance-driven campaigns, and experience-led engagement. Skilled in translating business objectives into effective multi-channel marketing strategies and delivering results through analytics-led execution.

SATYAJIT PAWAR

Marketing professional with 10 years of experience driving brand growth through integrated campaigns across digital, on-ground, and community-led platforms. Strong background in brand positioning, engagement, and measurable business impact across retail, mobility, and lifestyle categories. Currently leading marketing initiatives for EV and co-living brands, focused on consumer-centric storytelling, performance-driven campaigns, and experience-led engagement. Skilled in translating business objectives into effective multi-channel marketing strategies and delivering results through analytics-led execution.

Available to hire

Marketing professional with 10 years of experience driving brand growth through integrated campaigns across digital, on-ground, and community-led platforms. Strong background in brand positioning, engagement, and measurable business impact across retail, mobility, and lifestyle categories.

Currently leading marketing initiatives for EV and co-living brands, focused on consumer-centric storytelling, performance-driven campaigns, and experience-led engagement. Skilled in translating business objectives into effective multi-channel marketing strategies and delivering results through analytics-led execution.

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Experience Level

Expert
Intermediate
Intermediate

Language

Work Experience

Associate Account Director at The Leap (Mumbai)
March 1, 2025 - Present
Leads marketing initiatives for brands including Motovolt, Colive, Colive Neo, FAM CLUB, The Quarry, Design First, Inhouz, and Scarlet Splendour. Executes large-scale retail campaigns (including milestone campaigns for Vijay Sales) with coordination across media, retail, and in-store communication. Contributes to strategies aimed at improving festive footfall and consumer engagement through experience-led and consumer-centric storytelling.
Associate Account Director at The Crayons Network (Mumbai)
May 1, 2022 - January 31, 2025
Managed integrated marketing campaigns for fashion and OTT brands, supporting post-COVID retail recovery. Worked across multiple accounts (including Croma Retail, TATA Sons Social Media, OTT-Skin Care, IOCL, Providence, JSW Steel, Mahindra Finance, RBL Bank, Streax) focused on increasing store footfall, brand visibility, and consumer engagement. Converted business objectives into effective marketing strategies across digital, mainline, and retail channels while ensuring execution quality, timelines, and measurable business impact.
Account Manager at Marching Ants (Mumbai)
April 1, 2021 - April 30, 2022
Owned marketing strategy and execution for Motovolt, driving visibility and engagement through integrated digital and performance campaigns. Managed brand positioning for Colive using a lifestyle-led narrative across digital and community-driven touchpoints. Built and scaled Fam Club, a youth-focused community platform to drive engagement, retention, and brand affinity. Collaborated cross-functionally to deliver campaigns across digital, social, and experiential touchpoints aligned to business goals and consumer insights.
Senior Account Executive at Network Advertising (Mumbai)
March 1, 2017 - March 31, 2021
Worked on marketing campaigns for Vijay Sales, IDFC First Bank, Margo, and Charagh Din. Supported planning and execution of brand communication initiatives across relevant marketing touchpoints, contributing to campaign visibility and business outcomes.
Senior Account Executive at Never Stone Advertising (Mumbai)
January 1, 2015 - February 28, 2017
Worked on F&B and retail brand campaigns for Cafe Chokolade, NIC Natural Ice Cream, and Vitek. Supported campaign execution and contributed to brand growth, including involvement in launching NIC Ice Cream in India. Built client relationships and helped ensure smooth delivery of marketing campaigns.
Intern (Account Planning) at Saatchi & Saatchi Advertising (Mumbai)
December 1, 2012 - November 30, 2013
Intern in account planning working across major FMCG and telecom brands including Head & Shoulders, Ariel, Olay, Otrivin, American Tourister, Airtel, and Vodafone. Supported planning and related activities for youth and innovation-focused non-brands initiatives.
Content Writer at VISION SOFT PLUS
June 1, 2012 - November 30, 2012
Worked as a content writer, supporting content creation efforts.

Education

PGDAM (Digital Marketing) at Garware Institute of Career Education and Development (Mumbai University)
June 1, 2013 - June 30, 2014
BSc (IT) at Shanker Narayan College (Mumbai University)
January 1, 2009 - December 31, 2012
Master’s in Digital Marketing (Digital Vidya) at Digital Vidya
November 1, 2023 - February 29, 2024
Specialization in Generative AI for Digital Marketing (Coursera) at Coursera
September 1, 2025 - July 20, 2026

Qualifications

Master’s in Digital Marketing (Digital Vidya)
November 1, 2023 - February 29, 2024
Specialization in Generative AI for Digital Marketing (Coursera)
September 1, 2025 - July 20, 2026

Industry Experience

Retail, Media & Entertainment, Energy & Utilities, Financial Services