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Strategic influencer marketing leader and creator partnership specialist with 10+ years of experience in creator-led communication, content strategy, and performance-driven brand growth across Europe. Experienced in building scalable KOL/influencer partnership structures, running large budgets, and turning influencer performance into measurable ROI. Combines startup and e-commerce experience with strong analytical and creative skills—translating brand positioning into clear creator messaging, building trust through education-led products, and optimizing campaigns using data and AI-powered measurement.…Strategic influencer marketing leader and creator partnership specialist with 10+ years of experience in creator-led communication, content strategy, and performance-driven brand growth across Europe. Experienced in building scalable KOL/influencer partnership structures, running large budgets, and turning influencer performance into measurable ROI. Combines startup and e-commerce experience with strong analytical and creative skills—translating brand positioning into clear creator messaging, building trust through education-led products, and optimizing campaigns using data and AI-powered measurement.

Doloris Schreiber

Influencer Marketing Manager, Marketing Strategist, Brand Strategist, +1

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Strategic influencer marketing leader and creator partnership specialist with 10+ years of experience in creator-led communication, content strategy, and performance-driven brand growth across Europe. Experienced in building scalable KOL/influencer partnership structures, running large budgets, and turning influencer performance into measurable ROI. Combines startup and e-commerce experience with strong analytical and creative skills—translating brand positioning into clear creator messaging, building trust through education-led products, and optimizing campaigns using data and AI-powered measurement.…Strategic influencer marketing leader and creator partnership specialist with 10+ years of experience in creator-led communication, content strategy, and performance-driven brand growth across Europe. Experienced in building scalable KOL/influencer partnership structures, running large budgets, and turning influencer performance into measurable ROI. Combines startup and e-commerce experience with strong analytical and creative skills—translating brand positioning into clear creator messaging, building trust through education-led products, and optimizing campaigns using data and AI-powered measurement.

Available to hire

Strategic influencer marketing leader and creator partnership specialist with 10+ years of experience in creator-led communication, content strategy, and performance-driven brand growth across Europe. Experienced in building scalable KOL/influencer partnership structures, running large budgets, and turning influencer performance into measurable ROI.

Combines startup and e-commerce experience with strong analytical and creative skills—translating brand positioning into clear creator messaging, building trust through education-led products, and optimizing campaigns using data and AI-powered measurement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

German

Fluent

English

Advanced

French

Beginner

Croatian

Beginner

Work Experience

Team Leader Influencer Marketing at Celebrate GmbH

May 1, 2026 - Present

Leading influencer marketing across 3 DTC brand lines in 4 European markets. Responsible for strategy, execution, and performance across micro, macro, and mega influencer/KOL/UGC partnerships. Owns and manages a seven-figure influencer marketing budget, including allocation, agency spend, creator fees, and performance optimization. Leads and develops an international team of 6 and builds an AI-powered influencer performance analytics setup (tracking structures and dashboards by voucher, country, product, campaign, creator, and manager). Builds scalable partnership processes and standards, funnels top creators into multi-touchpoint collaborations, and develops a KOL/medical professional partnership program in the GSA market. Expands influencer collaborations into new channels such as TikTok and owns full-funnel influencer content strategy (hooks, formats, messaging angles, creative frameworks) with assets mapped to paid/organic/UGC channel objectives.

Co-Founder & Head of Communication at Authentic Finest

January 1, 2023 - December 1, 2025

Boutique live communication agency focused on innovative event concepts and product launches. Developed brand and communication concepts for high-profile clients (e.g., Heineken 0.0 alcohol-free) with multi-thousand to mid-five-figure budgets to drive brand growth and engagement. Pioneer integrated live and digital brand experiences using influencers and content creators, artists, and German taste-makers. Shaped cultural experiences by applying insights from music, fashion, contemporary art, and emerging technologies. Created compelling pitches and presentations, facilitated brainstorming sessions for campaign ideas and USPs, and researched, wrote, created, and edited audience-targeted copy for product stories and product web pages. Collaborated with clients to define objectives and tailor strategies and plans.

Co-Founder + Head of Content at Dolce Mare

May 1, 2019 - December 1, 2022

E-commerce startup specializing in cookware. Co-founded and scaled the brand to seven-figure revenue within 9 months via data-driven growth strategies and competitor analysis. Co-led expansion across 12 international Amazon marketplaces. Led strategic development of brand, content, and marketing direction—aligning positioning and messaging with commercial growth goals across Amazon, web shop, and social. Built and executed end-to-end content strategy across product content, Amazon listings, website content, and social media to drive awareness, acquisition, and revenue growth. Led a full company rebrand (positioning, visual direction, style guides, value propositions, content standards). Managed a core team of 3 and coordinated 5–8 freelancers/partners for content creation/production/translation and campaign execution. Oversaw product photography/video and built scalable content and translation workflows for international market launches. (Company closed due to supply chain and ship

Senior Influencer Marketing Manager at Urban Sports Club

May 1, 2018 - May 1, 2020

Sports & wellbeing hyper-growth tech startup. Spearheaded influencer marketing strategy, acquisition, coordination, and negotiation of partnerships with 400+ influencers and KOLs across health/fitness. Oversaw mid-five-figure monthly barter budgets and built a scalable creator network to drive awareness, engagement, and customer acquisition. Directed influencer-generated content strategies leveraging authentic creator content to educate consumers, explain product benefits, and maintain cohesive trust-building brand communication. Monitored performance and translated metrics into optimization actions. Developed tailored collaboration and content strategies for B2B and B2C events (e.g., FIBO trade show) to improve visibility and drive engagement, cultivating long-term relationships with KOLs and athletes.

Strategic Marketing Partnerships Manager at Urban Sports Club

May 1, 2017 - May 1, 2018

Led expansion of strategic marketing partnerships during the company’s hyper-growth phase to drive visibility and business development. Conceptualized and implemented business ideas with key industry partners, fostering relationships for sustainable growth. Set up an opinion leader content strategy (e.g., information about special campaigns and raffles) amplified via influencers/opinion leaders to support brand storytelling and maximize ROI. Created and executed a content strategy for consistent brand presentation across B2B partner platforms, including negotiations for optimal brand placement in partner marketing initiatives. Used data-driven insights to measure content and campaign effectiveness and oversaw smaller marketing activities and cross-department initiatives aligned with organizational goals.

Digital Project Manager at LOOP Digital

August 1, 2016 - April 1, 2017

Digital marketing agency supporting brands and individuals in enhancing visibility and expressing products/services effectively. Managed client accounts and executed complex digital initiatives with timely delivery through cross-functional collaboration. Led and executed digital content creation projects (e.g., Facebook posts and website content updates). Provided strategic guidance to clients using insights into emerging digital technology trends. Supported strong client service expertise and long-term relationships by managing expectations and delivering top-tier service. Coordinated budgets, schedules, resources, implementation, and quality assurance for digital projects throughout their lifecycle.

Account Manager at Avantragtde Experts

February 1, 2016 - July 1, 2016

Recruiting agency. Intrapreneur: developed and expanded a MedTech and pharma C-level portfolio, creating a new market segment and driving client acquisition growth. Built and implemented sales strategies. Advised clients on job assignments by analyzing requirements to ensure best candidate-company fit and improving placement success for specialized roles, including writing job descriptions and candidate profiles. Primary point of contact for clients and C-level managers from initial engagement through successful placements, ensuring seamless, high-quality service experience.