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Cinema-trained video editor turned data-driven short-form content strategist. I combine Hollywood-grade visual craft with algorithm-focused growth execution—hooks, retention pacing, and A/B-tested creative—to convert attention into measurable revenue. I’ve scaled organic social channels from zero to thousands of followers and tens of millions of views, and delivered documented sales growth and ROI through full-funnel, conversion-minded content and reporting.…Cinema-trained video editor turned data-driven short-form content strategist. I combine Hollywood-grade visual craft with algorithm-focused growth execution—hooks, retention pacing, and A/B-tested creative—to convert attention into measurable revenue. I’ve scaled organic social channels from zero to thousands of followers and tens of millions of views, and delivered documented sales growth and ROI through full-funnel, conversion-minded content and reporting.

Luca Seretti

Video Editor, Social Media Manager, Creative Director, +2

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Cinema-trained video editor turned data-driven short-form content strategist. I combine Hollywood-grade visual craft with algorithm-focused growth execution—hooks, retention pacing, and A/B-tested creative—to convert attention into measurable revenue. I’ve scaled organic social channels from zero to thousands of followers and tens of millions of views, and delivered documented sales growth and ROI through full-funnel, conversion-minded content and reporting.…Cinema-trained video editor turned data-driven short-form content strategist. I combine Hollywood-grade visual craft with algorithm-focused growth execution—hooks, retention pacing, and A/B-tested creative—to convert attention into measurable revenue. I’ve scaled organic social channels from zero to thousands of followers and tens of millions of views, and delivered documented sales growth and ROI through full-funnel, conversion-minded content and reporting.

Available to hire

Cinema-trained video editor turned data-driven short-form content strategist. I combine Hollywood-grade visual craft with algorithm-focused growth execution—hooks, retention pacing, and A/B-tested creative—to convert attention into measurable revenue.

I’ve scaled organic social channels from zero to thousands of followers and tens of millions of views, and delivered documented sales growth and ROI through full-funnel, conversion-minded content and reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Senior Video Editor & Content Strategist (Freelance) at UK-based Social Media Marketing Agency (NDA)

January 1, 2024 - January 1, 2025

Owned editing, hook development, and cutting strategy for short-form video content (YouTube Shorts cross-posted to TikTok/Reels) across multiple agency accounts, including a US-based podcast client. Produced multiple videos reaching multi-million views, including a single top performer exceeding 5M views and others surpassing 1.5M. Drove editorial decisions around pacing, hooks, and format selection to maximize retention and reach across platforms.

Creative Video Editor & Cinematographer at Fashion Nova, Los Angeles

January 1, 2023 - Present

Delivered fast-turnaround edits for one of the largest global e-commerce fashion brands, optimized for mobile-first social consumption.

Founder & Creative Director at Volturia, Rome

January 1, 2023 - Present

Founded and led creative direction for an avant-garde luxury fashion-tech brand integrating NFC and blockchain authentication. Owned brand identity, visual storytelling, and go-to-market strategy end-to-end.

Freelance Senior Video Editor & Social Media Growth Strategist at Various Marketing Agencies (Remote)

January 1, 2023 - Present

Led full-funnel organic growth for a legacy brick-and-mortar retail/print-services client. Achieved +250% daily sales lift in 120 days and 300% ROI with zero paid ad spend. Built TikTok and Instagram channels from zero to 1,257 and 5,000 organic followers respectively in 120 days, with a peak single video reaching 12.7M views and an 8.2% engagement rate. Directed a platform shift to Facebook, scaling to 4,089 followers and 20K+ video shares. Designed and launched a conversion-optimized website (37.2% visit-to-WhatsApp conversion rate; 91% mobile traffic) and implemented a local SEO strategy that reached #1 in local search for target keywords. Established weekly reporting to track reach, retention, and conversion metrics.

Cinematographer & Editor (Freelance) at Music videos, Narratives & Commercials

January 1, 2016 - January 1, 2022

Shot and edited award-winning short films, including “Skid Row” (Top 25, 48 Hour Film Festival; Honor Mention, Global Shorts LA). Directed and edited music videos and commercials for Italian hip-hop artists and lifestyle/law brands, including Hurwitz Law Group and Hedonè.