Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Google-certified PPC and performance marketing professional with hands-on experience managing and optimising paid advertising campaigns across Google Ads, Google Shopping, and Performance Max. Focused on ROAS/CPA optimisation, campaign efficiency, and data-led decision making in eCommerce. Experienced in analysing underperformance, identifying root causes, and implementing improvements that drive conversions and revenue. Skilled in campaign builds, keyword research, bid optimisation, and performance reporting—translating complex data into actionable insights for stakeholders.…Google-certified PPC and performance marketing professional with hands-on experience managing and optimising paid advertising campaigns across Google Ads, Google Shopping, and Performance Max. Focused on ROAS/CPA optimisation, campaign efficiency, and data-led decision making in eCommerce. Experienced in analysing underperformance, identifying root causes, and implementing improvements that drive conversions and revenue. Skilled in campaign builds, keyword research, bid optimisation, and performance reporting—translating complex data into actionable insights for stakeholders.

Daniel White

PPC Manager, Performance Marketer, Digital Marketer, +1





Google-certified PPC and performance marketing professional with hands-on experience managing and optimising paid advertising campaigns across Google Ads, Google Shopping, and Performance Max. Focused on ROAS/CPA optimisation, campaign efficiency, and data-led decision making in eCommerce. Experienced in analysing underperformance, identifying root causes, and implementing improvements that drive conversions and revenue. Skilled in campaign builds, keyword research, bid optimisation, and performance reporting—translating complex data into actionable insights for stakeholders.…Google-certified PPC and performance marketing professional with hands-on experience managing and optimising paid advertising campaigns across Google Ads, Google Shopping, and Performance Max. Focused on ROAS/CPA optimisation, campaign efficiency, and data-led decision making in eCommerce. Experienced in analysing underperformance, identifying root causes, and implementing improvements that drive conversions and revenue. Skilled in campaign builds, keyword research, bid optimisation, and performance reporting—translating complex data into actionable insights for stakeholders.

Available to hire

Google-certified PPC and performance marketing professional with hands-on experience managing and optimising paid advertising campaigns across Google Ads, Google Shopping, and Performance Max. Focused on ROAS/CPA optimisation, campaign efficiency, and data-led decision making in eCommerce.

Experienced in analysing underperformance, identifying root causes, and implementing improvements that drive conversions and revenue. Skilled in campaign builds, keyword research, bid optimisation, and performance reporting—translating complex data into actionable insights for stakeholders.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Performance Manager at Shoptimised

August 1, 2025 - June 30, 2026

Managed 56+ eCommerce client accounts and monthly paid media budgets totalling £150,000+, aligning spend with commercial objectives and ROAS targets. Optimised Google Shopping and Performance Max campaigns through strategic bidding, product feed optimisation, and data-led decision making. Conducted Google Merchant Center audits to resolve feed errors, policy violations, and product disapprovals, maintaining account health and improving product visibility. Optimised product titles, descriptions, images, and custom labels via Shoptimised feed management to improve segmentation, prioritisation, and CTR. Monitored Merchant Center diagnostics for missing attributes, pricing discrepancies, and availability mismatches, and analysed campaign performance daily to identify inefficiencies across bidding, targeting, product visibility, and conversion performance. Produced performance reporting and actionable insights and maintained strong client relationships, receiving multiple 5-star reviews.

Marketing Executive at EMG Solicitors

November 1, 2024 - June 30, 2025

Managed and updated the company website in WordPress, ensuring content remained accurate and user-focused. Produced SEO-optimised website content, blogs, and service pages to improve organic visibility. Supported Google Ads campaign management and monitored performance. Managed social media campaigns and produced creative assets using Adobe InDesign and Illustrator. Conducted competitor research to identify opportunities and improve campaign strategy, and coordinated company events and networking activities to strengthen brand visibility.

Sales Assistant at JD Sports Fashion Plc

September 1, 2017 - August 31, 2024

Provided excellent customer service in a fast-paced retail environment. Built strong communication and relationship-management skills through daily customer engagement. Trained and mentored new team members; supported trainees progressing to supervisor roles. Developed commercial awareness, organisation, and attention to detail.