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Marketing professional with experience supporting integrated campaigns, retail activations, brand communications, and audience engagement. Proven track record of driving measurable growth, including a 1200% increase in reach through data-led content optimisation. Skilled in campaign planning, short-form video asset development, stakeholder management, and performance reporting. Passionate about delivering campaigns that strengthen brand awareness and improve business performance across digital and in-store channels.…Marketing professional with experience supporting integrated campaigns, retail activations, brand communications, and audience engagement. Proven track record of driving measurable growth, including a 1200% increase in reach through data-led content optimisation. Skilled in campaign planning, short-form video asset development, stakeholder management, and performance reporting. Passionate about delivering campaigns that strengthen brand awareness and improve business performance across digital and in-store channels.

Niamh Mulholland

Marketing Strategist, Digital Marketer, Brand Strategist, +1

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Marketing professional with experience supporting integrated campaigns, retail activations, brand communications, and audience engagement. Proven track record of driving measurable growth, including a 1200% increase in reach through data-led content optimisation. Skilled in campaign planning, short-form video asset development, stakeholder management, and performance reporting. Passionate about delivering campaigns that strengthen brand awareness and improve business performance across digital and in-store channels.…Marketing professional with experience supporting integrated campaigns, retail activations, brand communications, and audience engagement. Proven track record of driving measurable growth, including a 1200% increase in reach through data-led content optimisation. Skilled in campaign planning, short-form video asset development, stakeholder management, and performance reporting. Passionate about delivering campaigns that strengthen brand awareness and improve business performance across digital and in-store channels.

Available to hire

Marketing professional with experience supporting integrated campaigns, retail activations, brand communications, and audience engagement. Proven track record of driving measurable growth, including a 1200% increase in reach through data-led content optimisation.

Skilled in campaign planning, short-form video asset development, stakeholder management, and performance reporting. Passionate about delivering campaigns that strengthen brand awareness and improve business performance across digital and in-store channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Trade Marketing Graduate at Italica Essen Trade

January 1, 2025 - Present

Delivered integrated marketing campaigns across digital, social, and retail channels. Created, edited, and executed short-form video content. Achieved a 1200% increase in audience reach through a data-driven content strategy and continuous optimisation. Monitored and analysed campaign KPIs, providing insights and recommendations to improve engagement and performance. Coordinated content creation and marketing communications in line with brand guidelines and business objectives, and supported retail activations and customer engagement initiatives. Worked cross-functionally with internal stakeholders to ensure effective campaign execution and brand consistency, identifying consumer trends and audience behaviours to inform marketing activity and strategic decision-making.

NI Trading Graduate (Alcohol) at Musgrave NI Trading

January 1, 2024 - January 1, 2025

Analysed customer and category performance data to inform commercial decisions. Collaborated with cross-functional teams across trading, marketing, and operations. Assisted with activation planning to enhance customer engagement and sales performance.

January 1, 2017 - January 1, 2024

Multiple years of experience in fast-paced hospitality/food service environments, including chef responsibilities. Developed strong understanding of food products, customer preferences, and industry trends. Worked under pressure with a focus on quality, consistency, and teamwork.