Available to hire
Digital marketing and web professional with 6+ years of experience supporting e-commerce campaigns, email marketing, landing page optimization, and brand-aligned digital strategy. I use analytics-informed iteration, A/B testing, and conversion insights to continuously improve performance.
I collaborate cross-functionally in remote-first environments across Canadian and US markets. I combine design and front-end fundamentals to deliver responsive, accessible web experiences and email templates, while keeping workflows efficient through tools like Figma, Bloomreach, GitHub, and agile planning.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Afrikaans
Fluent
Work Experience
Graphic Designer (Freelance – Remote) at Duluth Trading Company (AKHG)
August 1, 2022 - December 1, 2024Designed catalog layouts, apparel graphics, and marketing assets for national retail campaigns. Collaborated with photographers and production teams to prepare print-ready deliverables under tight deadlines. Also created animated marketing assets and branding materials for AI-driven nutrition products, supported webpage design updates, and managed digital assets during the engagement.
Graphic & Web Designer (Remote) at AMain.com / PerformanceBike.com
September 1, 2019 - PresentLed end-to-end design and front-end development of web pages, landing pages, and HTML email campaigns for a high-traffic e-commerce platform. Built, tested, and deployed HTML/CSS email templates optimized for cross-client compatibility and responsive performance. Partnered with marketing and analytics teams to improve campaign results using engagement metrics, A/B testing outcomes, and conversion data. Standardized reusable design and front-end components, reducing production time by approximately 25%. Managed digital assets and workflows in Figma, Bloomreach Engagement, GitHub, and Asana, and supported seasonal promotions and product launch planning.
Graphic Designer (Freelance – Remote)
May 1, 2019 - September 1, 2019Created animated marketing assets and branding materials for AI-driven nutrition products. Supported webpage design updates and digital asset management.
Education
Bachelor of Arts (Art History and Visual Studies) - Current Student at University of Victoria (UVic)
January 11, 2030 - July 20, 2026Associate’s Degree (Applied Arts - Graphic Design) at Madison Area Technical College
January 11, 2030 - July 20, 2026Certificate (Computer Support Technician) at Butte College
January 11, 2030 - July 20, 2026Cisco IT Essentials Certification at Cisco
January 11, 2030 - July 20, 2026Qualifications
Building Modern HTML Emails
January 11, 2030 - July 20, 2026Cisco IT Essentials Certification
January 11, 2030 - July 20, 2026Building Modern HTML Emails
January 11, 2030 - July 20, 2026Industry Experience
Retail, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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