SEO Specialist & Marketing Operations (SFA ppWorks?) at AppWorks

Managed SEO and marketing operations including implementing SEO-focused workflows, setting up email campaign scoring bases on user behavior, and ensuring tracking coverage for site events up to 100%. Used ad platforms such as Google Ads and Meta Ads to support paid efforts while aligning with SEO goals.

Webflow Developer (AppWorks) at AppWorks

Developed and optimized campaign-focused websites and landing pages, including custom HTML/CSS/JavaScript embeds to track user interactions such as form submissions and animation clicks. Ensured clean, crawlable code and accurate event tracking using Google Analytics and third-party tracking tools.

SEO Specialist & Web Flow Developer (AppWorks) at AppWorks

Conducted SEO site audits identifying and fixing technical issues to improve rankings and site speed. Managed SEO strategies resulting in a 30% YoY increase in organic traffic. Integrated schema markup, implemented third-party tracking platform codes, and handled advanced technical SEO tasks. Built and optimized campaign landing pages across Webflow, Wix, HubSpot, and WordPress, embedding custom HTML/CSS/JavaScript for functionality and tracking. Collaborated with content teams to craft high-ranking articles and optimize metadata. Analyzed performance data and adjusted strategies to maximize ROI on paid and organic efforts. Created responsive websites and managed/upgraded CMS data as needed. Also proficient in script analysis for understanding page behavior and improving crawl/indexing via structured data (e.g., FAQ/article/review).

SEO Specialist & Marketing Operations at ExpWork