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Media and marketing leader with 25+ years of experience producing and managing high-impact campaigns, video promotions, and digital content. Dedicated to creating brand-strengthening creative strategies that meet business objectives and perform on tight timelines. Known for building strong client relationships, supervising multi-disciplinary teams, and using analytics to improve performance. Proven track record across sports media, broadcast promotions, and political and local business marketing—delivering measurable growth in awareness, traffic, leads, and revenue.…Media and marketing leader with 25+ years of experience producing and managing high-impact campaigns, video promotions, and digital content. Dedicated to creating brand-strengthening creative strategies that meet business objectives and perform on tight timelines. Known for building strong client relationships, supervising multi-disciplinary teams, and using analytics to improve performance. Proven track record across sports media, broadcast promotions, and political and local business marketing—delivering measurable growth in awareness, traffic, leads, and revenue.

Michael Schwartz

Project Manager, Creative Director, Video Editor, +2

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Media and marketing leader with 25+ years of experience producing and managing high-impact campaigns, video promotions, and digital content. Dedicated to creating brand-strengthening creative strategies that meet business objectives and perform on tight timelines. Known for building strong client relationships, supervising multi-disciplinary teams, and using analytics to improve performance. Proven track record across sports media, broadcast promotions, and political and local business marketing—delivering measurable growth in awareness, traffic, leads, and revenue.…Media and marketing leader with 25+ years of experience producing and managing high-impact campaigns, video promotions, and digital content. Dedicated to creating brand-strengthening creative strategies that meet business objectives and perform on tight timelines. Known for building strong client relationships, supervising multi-disciplinary teams, and using analytics to improve performance. Proven track record across sports media, broadcast promotions, and political and local business marketing—delivering measurable growth in awareness, traffic, leads, and revenue.

Available to hire

Media and marketing leader with 25+ years of experience producing and managing high-impact campaigns, video promotions, and digital content. Dedicated to creating brand-strengthening creative strategies that meet business objectives and perform on tight timelines.

Known for building strong client relationships, supervising multi-disciplinary teams, and using analytics to improve performance. Proven track record across sports media, broadcast promotions, and political and local business marketing—delivering measurable growth in awareness, traffic, leads, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Project Manager | Creative Director at Digital Footprint Productions

January 1, 2016 - Present

Managed Bally's Sports Network and partner marketing/promotions production for multiple professional and collegiate sports teams. Created and oversaw video sales and upcoming game promotions, supervised and reviewed content for accuracy/quality/adherence to client specifications, and developed digital marketing strategies through social media and paid ads for local businesses with limited budgets. Built long-term client relationships by aligning promotional planning with marketing goals and maximizing return on investment (ROI).

Senior Promotions Producer at Fox 29 WTXF

January 1, 2005 - January 1, 2016

Led creative services and production to produce multimedia content, increasing viewership and station revenue by an average of 10% year over year. Developed and executed marketing strategies to strengthen brand presence in a competitive top-five market. Helped create and manage the production and promotional function, collaborated with station partners/clients to create custom content exceeding $15M in generated partner revenue, and served as project leader for the Paint the Town Red campaign to enhance community engagement. Used analytics and engagement metrics to track ratings and optimize placement of promotions and public service announcements. Built complex, data-driven promotional strategies aligned to audience needs and business objectives.

Senior Promotions Producer at NBC 4 WCMH

January 1, 2001 - January 1, 2005

Strengthened network and station brand image and improved market position by formulating and executing marketing plans and brand strategies. Increased viewership during ratings periods by targeting specific demographics using market research and analysis. Augmented station revenue by achieving all annual Red, White, and Boom sales and promotional goals, contributing $250K. Maintained on-air product quality while decreasing inter-departmental communication errors and raising productivity by establishing creative standards and new procedures. Managed a team of producers/designers/videography resources and collaborated with cross-functional groups including Product Marketing, Public Site, Channel Strategy, Creative Strategy, and Analytics to ensure brand consistency.

On-Air Promotions Manager at Fox Sports Net Ohio

January 1, 1999 - January 1, 2001

Led creative marketing and brand strategy to drive awareness and engagement through ad campaigns, digital, print, and event activations. Reengineered production schedules to optimize workflow and increase promotional output by 40% to support expanded on-air promotion volume. Pitched and secured partner business deals, generating over $2M in added revenue. Delivered brand-consistent promotional materials across on-air activities and coordinated with internal teams to support promotions and activations.