I’m a UI and Product Designer based in Auckland with 15+ years of experience creating clear, accessible, and responsive digital interfaces. I specialise in visual hierarchy, typography, design systems, dashboards, and high-fidelity UI, translating complex briefs and content into calm, trustworthy user experiences. I work from early concepts and prototypes through to organised Figma files and implementation-ready specifications, collaborating closely with developers throughout the design process. My experience includes responsive product interfaces, data-rich platforms, learning products, and digital experiences for international users. View my selected work and portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Fernando Mostacero Serra

I’m a UI and Product Designer based in Auckland with 15+ years of experience creating clear, accessible, and responsive digital interfaces. I specialise in visual hierarchy, typography, design systems, dashboards, and high-fidelity UI, translating complex briefs and content into calm, trustworthy user experiences. I work from early concepts and prototypes through to organised Figma files and implementation-ready specifications, collaborating closely with developers throughout the design process. My experience includes responsive product interfaces, data-rich platforms, learning products, and digital experiences for international users. View my selected work and portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a UI and Product Designer based in Auckland with 15+ years of experience creating clear, accessible, and responsive digital interfaces. I specialise in visual hierarchy, typography, design systems, dashboards, and high-fidelity UI, translating complex briefs and content into calm, trustworthy user experiences.

I work from early concepts and prototypes through to organised Figma files and implementation-ready specifications, collaborating closely with developers throughout the design process. My experience includes responsive product interfaces, data-rich platforms, learning products, and digital experiences for international users.

View my selected work and portfolio at Website not available. Sign in: https://www.twine.net/signup

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Work Experience

Product & UX/UI Designer — Maritime Technology at Satlink
July 1, 2024 - Present
Designed operational dashboards and data visualization interfaces for enterprise maritime platforms used by technical and business users globally. Structured complex domain information—such as vessel monitoring, buoy alerts, and operational data—into clear, usable product experiences. Built scalable design systems and visual directions deployable across multiple screens and client applications.
Product & UX/UI Designer at Satlink (Maritime Technology) — Freelance (Remote), Auckland
July 1, 2024 - Present
Designed operational dashboards and data visualisation interfaces for enterprise maritime platforms used by technical and business users globally. Structured complex domain information—including vessel monitoring, buoy alerts, and operational data—into clear, usable product experiences. Built scalable design systems and visual directions deployable across multiple product screens and client applications.
Product & UX/UI Designer — Maritime Technology at Satlink (Freelance, Remote)
July 1, 2024 - Present
Designed operational dashboards and data-visualisation interfaces for enterprise maritime platforms used by technical and business users globally. Structured complex domain information (vessel monitoring, buoy alerts, operational data) into clear, usable product experiences. Built scalable design systems and visual directions that can be deployed across multiple screens and client applications.
Product & UX/UI Designer at Satlink (Maritime Technology)
July 1, 2024 - Present
Designed operational dashboards and data visualisation interfaces for enterprise maritime platforms used by technical and business users globally. Structured complex domain information (vessel monitoring, buoy alerts, operational data) into clear product experiences. Built scalable design systems and visual directions deployable across multiple product screens and client applications.
Founder & Creative Director at The Haunted Oak — Barcelona
November 1, 2021 - November 1, 2025
Founded a European folklore cultural space in Barcelona and delivered talks, workshops, and podcasts on cultural storytelling. Served as finalist for Best Shop El Born in 2023.
Founder & Creative Director at The Haunted Oak
November 1, 2021 - November 1, 2025
Founded a European folklore cultural space in Barcelona (finalist for Best Shop El Born 2023). Delivered talks, workshops and podcasts on cultural storytelling.
Experience Designer — Gamification & Learning Specialist at FoxTale — Freelance, Auckland
January 1, 2020 - Present
Designed WAC, a gamified internal communication platform for a 500+ person organisation, including an avatar system, interactive map, missions, progression, and recognition mechanics. Designed Vino10, a gamified mobile learning app about wine using missions, collectibles, and progression. Designed SCL Explorers, a belonging-focused gamified system connecting 25K+ outsourced professionals across multiple client sites. Built AI-assisted creative workflows integrating generative AI into concept development, prototyping, and visual communication.
Experience Designer — Gamification & Learning Specialist at FoxTale (Freelance)
January 1, 2020 - Present
Designed WAC, a gamified internal communication platform for 500+ employees, including avatar system, interactive map, missions, progression, and recognition mechanics. Designed Vino10, a gamified mobile learning app for wine using missions, collectibles, and progression. Designed SCL Explorers, a gamified belonging system for 25K+ outsourced professionals across multiple client sites. Built AI-assisted creative workflows integrating generative AI into concept development, prototyping, and visual communication.
Experience Designer — Gamification & Learning Specialist at FoxTale
January 1, 2020 - Present
Designed WAC, a gamified internal communication platform for a 500+ person organisation (avatar system, interactive map, missions, progression and recognition). Designed Vino10, a gamified mobile learning app using missions, collectibles and progression. Designed SCL Explorers, a belonging-focused gamified system connecting 25K+ outsourced professionals across multiple client sites. Built AI-assisted creative workflows integrating generative AI into concept development, prototyping and visual communication.
Digital Designer & Gamification Specialist at Cognodata — Freelance (Remote)
September 1, 2016 - April 1, 2025
Designed gamification systems, interactive product concepts, and visual materials for digital engagement and internal communication projects across multiple industries. Conducted functional and usability validation using structured test cases and UAT processes, reviewing user flows, interface behaviour, and interaction quality using Azure DevOps.
Digital Designer & Gamification Specialist at Cognodata (Freelance, Remote)
September 1, 2016 - April 1, 2025
Designed gamification systems, interactive product concepts, and visual materials for digital engagement and internal communication projects across multiple industries. Conducted functional and usability validation using structured test cases and UAT processes, reviewing user flows, interface behavior, and interaction quality using Azure DevOps.
Digital Designer & Gamification Specialist at Cognodata
September 1, 2016 - April 1, 2025
Designed gamification systems, interactive product concepts and visual materials for digital engagement and internal communication projects across multiple industries. Conducted functional and usability validation using structured test cases and UAT processes, reviewing user flows and interface interaction quality in collaboration with engineering teams via Azure DevOps.
UX/UI & Gamification Consultant at Encore Solutions — Full-time, Madrid
May 1, 2010 - December 1, 2013
Designed UX/UI, gamified experiences, and interactive campaign concepts for marketing, education, and engagement projects.
UX/UI & Gamification Consultant at Encore Solutions
May 1, 2010 - December 1, 2013
Designed UX/UI, gamified experiences and interactive campaign concepts for marketing, education and engagement projects.

Education

Master in Animation & Postproduction at CICE — Escuela Profesional de Nuevas Tecnologías
January 1, 2008 - January 1, 2009
Marketing, Communication & Business Management at m&B Marketing and Business
January 1, 1990 - January 1, 1994
Articulate Storyline Essential Training at LinkedIn Learning
January 1, 2026 - January 1, 2026
Storytelling with Unreal Engine 5 at UT-HUB
January 1, 2024 - January 1, 2024
Azure AI Fundamentals (AI-900) at Microsoft
January 1, 2024 - January 1, 2024
Prompt Engineering for ChatGPT at Vanderbilt University
January 1, 2024 - January 1, 2024
AI Advertisement & Animation at Curious Refuge
January 1, 2024 - January 1, 2025
Master in Animation & Postproduction at CICE — Escuela Profesional de Nuevas Tecnologías
January 1, 2008 - January 1, 2009
Marketing, Communication & Business Management at m&B Marketing and Business
January 1, 1990 - January 1, 1994
Master in Animation & Postproduction at CICE — Escuela Profesional de Nuevas Tecnologías
January 1, 2008 - January 1, 2009
Marketing, Communication & Business Management at m&B Marketing and Business
January 1, 1990 - January 1, 1994
Master in Animation & Postproduction at CICE — Escuela Profesional de Nuevas Tecnologías
January 1, 2008 - January 1, 2009
Marketing, Communication & Business Management at m&B Marketing and Business
January 1, 1990 - January 1, 1994

Qualifications

Articulate Storyline Essential Training
January 1, 2026 - July 20, 2026
Storytelling with Unreal Engine 5
January 1, 2024 - July 20, 2026
Azure AI Fundamentals (AI-900)
January 1, 2024 - July 20, 2026
Prompt Engineering for ChatGPT
January 1, 2024 - July 20, 2026
AI Advertisement & Animation
January 1, 2024 - January 1, 2025
Articulate Storyline Essential Training
January 1, 2026 - July 20, 2026
Storytelling with Unreal Engine 5
January 1, 2024 - July 20, 2026
Azure AI Fundamentals (AI-900)
January 1, 2024 - July 20, 2026
Prompt Engineering for ChatGPT
January 1, 2024 - July 20, 2026
AI Advertisement & Animation
January 1, 2024 - January 1, 2025
Articulate Storyline Essential Training
January 1, 2026 - July 20, 2026
Storytelling with Unreal Engine 5
January 1, 2024 - July 20, 2026
Azure AI Fundamentals (AI-900)
January 1, 2024 - July 20, 2026
Prompt Engineering for ChatGPT
January 1, 2024 - July 20, 2026
AI Advertisement & Animation
January 1, 2024 - January 1, 2025

Industry Experience

Gaming, Education, Software & Internet, Media & Entertainment, Transportation & Logistics, Professional Services