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Creative and results-driven social media manager and content strategist skilled in content planning, trend research, and social media management. Creates engaging visual and short-form video content to increase audience engagement and support marketing objectives. Plans and manages content calendars, performs competitor and hashtag research, and builds community through interactive campaigns and consistent follower engagement. Experienced across Instagram and TikTok content strategy, news-style content, and beauty/lifestyle creator work.…Creative and results-driven social media manager and content strategist skilled in content planning, trend research, and social media management. Creates engaging visual and short-form video content to increase audience engagement and support marketing objectives. Plans and manages content calendars, performs competitor and hashtag research, and builds community through interactive campaigns and consistent follower engagement. Experienced across Instagram and TikTok content strategy, news-style content, and beauty/lifestyle creator work.

Princess Otunuga

Social Media Manager, Content Strategist, Content Creator, +2

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Creative and results-driven social media manager and content strategist skilled in content planning, trend research, and social media management. Creates engaging visual and short-form video content to increase audience engagement and support marketing objectives. Plans and manages content calendars, performs competitor and hashtag research, and builds community through interactive campaigns and consistent follower engagement. Experienced across Instagram and TikTok content strategy, news-style content, and beauty/lifestyle creator work.…Creative and results-driven social media manager and content strategist skilled in content planning, trend research, and social media management. Creates engaging visual and short-form video content to increase audience engagement and support marketing objectives. Plans and manages content calendars, performs competitor and hashtag research, and builds community through interactive campaigns and consistent follower engagement. Experienced across Instagram and TikTok content strategy, news-style content, and beauty/lifestyle creator work.

Available to hire

Creative and results-driven social media manager and content strategist skilled in content planning, trend research, and social media management. Creates engaging visual and short-form video content to increase audience engagement and support marketing objectives.

Plans and manages content calendars, performs competitor and hashtag research, and builds community through interactive campaigns and consistent follower engagement. Experienced across Instagram and TikTok content strategy, news-style content, and beauty/lifestyle creator work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Social Media Manager & Content Strategist (Self-Initiated Project) at TheLayomiCreative

May 1, 2025 - April 1, 2026

Developed and executed content strategies for Instagram and TikTok to strengthen brand visibility and audience engagement. Designed branded carousel posts, story templates, and promotional creatives using Canva while maintaining consistent visual identity. Built weekly and monthly content calendars aligned with marketing objectives and platform trends. Conducted trend, hashtag, and competitor research to improve content relevance and reach. Planned interactive content such as Q&A sessions and audience engagement campaigns to foster community growth.

Personal Project Content Creator & Social Media Assistant

January 1, 2025 - Present

Created and managed beauty and lifestyle content across social media platforms. Produced engaging short-form videos and Reels using CapCut and optimized them for platform performance. Planned and maintained a consistent content publishing schedule to grow audience engagement. Monitored emerging social trends and incorporated them into content strategies. Engaged with followers to support community growth through interactive, audience-focused content.

Social Media Manager & Content Creator (News Agency) at Sector Watch

September 1, 2024 - December 1, 2025

Managed the agency’s social media platforms by planning, scheduling, and publishing timely news content. Created engaging graphics, captions, and short-form videos to increase audience reach and engagement. Monitored trending news and social media conversations to identify relevant content opportunities. Engaged with the online community by responding to comments, messages, and audience inquiries. Tracked content performance and used insights to refine content strategies and improve overall engagement.

Social Media Manager (Intern) at Tr y b e C i t y

February 1, 2024 - August 1, 2025

Assisted in planning and scheduling social media content across multiple platforms to maintain a consistent posting schedule. Created engaging graphics, captions, and short-form content aligned with the brand voice and audience interests. Monitored social media trends and entertainment news to identify timely content opportunities. Engaged with followers by responding to comments, messages, and community interactions to enhance engagement. Tracked content performance and provided insights to support ongoing optimization and growth.