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Experienced social media manager and marketing strategist with 5+ years of driving growth for local brands through Instagram, Facebook, TikTok, and YouTube Shorts. Bilingual in English and Spanish, with strong skills in content scheduling, copywriting, and video hooks that maintain consistent brand voice. Data-driven and highly organized, Paulina uses analytics to refine strategies, improve engagement, and build community through authentic engagement and partnerships with local businesses and event organizers. Proficient with tools like Later, Canva, Adobe Creative Suite, and CapCut to create, edit, and publish high-performing content.…Experienced social media manager and marketing strategist with 5+ years of driving growth for local brands through Instagram, Facebook, TikTok, and YouTube Shorts. Bilingual in English and Spanish, with strong skills in content scheduling, copywriting, and video hooks that maintain consistent brand voice. Data-driven and highly organized, Paulina uses analytics to refine strategies, improve engagement, and build community through authentic engagement and partnerships with local businesses and event organizers. Proficient with tools like Later, Canva, Adobe Creative Suite, and CapCut to create, edit, and publish high-performing content.

PAULINA LOPEZ VARGAS

Social Media Manager, Content Producer, Marketing Strategist, +2

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Experienced social media manager and marketing strategist with 5+ years of driving growth for local brands through Instagram, Facebook, TikTok, and YouTube Shorts. Bilingual in English and Spanish, with strong skills in content scheduling, copywriting, and video hooks that maintain consistent brand voice. Data-driven and highly organized, Paulina uses analytics to refine strategies, improve engagement, and build community through authentic engagement and partnerships with local businesses and event organizers. Proficient with tools like Later, Canva, Adobe Creative Suite, and CapCut to create, edit, and publish high-performing content.…Experienced social media manager and marketing strategist with 5+ years of driving growth for local brands through Instagram, Facebook, TikTok, and YouTube Shorts. Bilingual in English and Spanish, with strong skills in content scheduling, copywriting, and video hooks that maintain consistent brand voice. Data-driven and highly organized, Paulina uses analytics to refine strategies, improve engagement, and build community through authentic engagement and partnerships with local businesses and event organizers. Proficient with tools like Later, Canva, Adobe Creative Suite, and CapCut to create, edit, and publish high-performing content.

Available to hire

Experienced social media manager and marketing strategist with 5+ years of driving growth for local brands through Instagram, Facebook, TikTok, and YouTube Shorts. Bilingual in English and Spanish, with strong skills in content scheduling, copywriting, and video hooks that maintain consistent brand voice.

Data-driven and highly organized, Paulina uses analytics to refine strategies, improve engagement, and build community through authentic engagement and partnerships with local businesses and event organizers. Proficient with tools like Later, Canva, Adobe Creative Suite, and CapCut to create, edit, and publish high-performing content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Manager & Brand Owner at Lumē

September 1, 2025 - Present

Develop and execute a complete social media and marketing strategy for a local food & beverage brand. Create, schedule, and publish engaging content across Instagram and TikTok; campaigns reached 101K+ accounts in 30 days (91.8% non-followers). Manage community engagement by responding to comments and messages, building relationships with local wellness businesses, and collaborating with event organizers to capture authentic content. Monitor and analyze campaign performance using platform analytics, providing actionable insights and adjusting the content strategy to improve reach and engagement. Coordinate local partnerships with studios, bookstores, and event organizers to create co-branded activations that highlight special offerings and drive community engagement.

Marketing Content Lead at The Peggy Hill Team

January 1, 2024 - Present

Developed and refined a social media strategy to generate 2.8M+ video views using scripted hooks, engagement-driven content, and platform-specific optimization across Instagram, TikTok, and YouTube Shorts. Increased average organic reach by 44% and achieved a 5.10% engagement rate by analyzing performance metrics and pivoting to a value-driven, SEO-optimized content strategy. Created, scheduled, and published content across social media platforms using Later, maintaining a consistent content calendar aligned with business goals. Managed community engagement by responding to comments and messages, qualifying leads, and routing inquiries to the appropriate team members. Designed 15+ branded assets and a 24-page seasonal magazine distributed to 66,000+ households, supporting strong visual communication across digital and print.

Marketing Coordinator at The Peggy Hill Team

January 1, 2021 - January 1, 2024

Introduced video content and Reels to an existing social presence with zero prior video content, expanding the brand from static posts to a multi-platform video strategy across Instagram, TikTok, and YouTube Shorts. Stabilized an account losing -26.6% of followers by analyzing data, transitioning to organic growth tactics, and rebuilding engagement with qualified audiences. Created a social media best practices guide adopted by 60+ agents, developing training materials and conducting workshops to enable on-brand content creation. Managed monthly email newsletters and blog content, including copywriting, while staying updated on industry trends and optimizing for subscriber engagement.