Available to hire
I’m an experienced social media manager and content writer with 10+ years in digital media, specialising in end-to-end social media management, content strategy, and campaign development. I enjoy adapting to new industries while building clear, engaging channel growth plans from scratch.
I’ve worked across sports, iGaming, and community brands—managing daily posting, influencer relationships, and SEO/content production—while consistently improving visibility and engagement. I’m proactive, client-focused, and comfortable working both day-to-day and beyond standard hours to keep deliverables on track.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Influencer Manager (Poker player) at International poker player (client)
April 1, 2026 - PresentActed as an intermediary between the client and an external influencer to ensure contracted deliverables were met. Coordinated and managed streams for the client to run smoothly, maintaining communication and oversight of requirements and outputs.
Social Media Manager (Account Manager / Influencer Manager) at iGaming & Sportsbook client(s)
April 1, 2026 - PresentAccount management for iGaming and sportsbook companies, driving social media growth. Built and maintained content calendars, handled daily posting, and ensured strong client relationships and communication across in-work and out-of-hours needs. Managed deliverables and supported smooth day-to-day operations of client social channels.
Social Media Manager / Account Manager (iGaming & Sportsbook) / Influencer Manager
April 1, 2026 - PresentAccount Manager for iGaming and Sportsbook companies, driving social media growth and producing content calendars. Responsible for daily posting and maintaining strong client relationships, ensuring client needs are met both during and outside working hours. Also acts as influencer manager for an international poker player, serving as intermediary between client and influencer to ensure contracted deliverables are met and all streams are managed smoothly. Builds new social media channels from scratch where required and manages growth to establish a quick start for the company’s presence.
Social Media & Graphic Design (support role) at Whitby Town
September 1, 2025 - April 1, 2026Supported the club’s social media and graphic design needs, contributing assets and content to enhance matchday and community coverage.
Radio Commentator (Whitby Town matches) at This Is The Coast
September 1, 2025 - April 1, 2026Provided radio commentary for Whitby Town matches. Also contributed to The Codcast, and supported additional work including social media and graphic design for Whitby Town.
Out-of-hours Social Media Manager at SocialTrend
September 1, 2025 - April 1, 2026Provided out-of-hours social media coverage for weekend Premier League fixtures on Gamblr.io, ensuring timely posting and engagement during match periods.
Social Media Channel Builder (from scratch) at Client(s) requiring channel setup
September 1, 2025 - April 1, 2026Built social media channels from scratch where required, including setup and early growth planning. Managed growth to deliver a quick-start to company presence on social media while establishing consistent content output.
Head of Brand at Whitby Town Football Club
September 1, 2025 - April 1, 2026Led centenary and post-centenary branding work across print and digital channels for Whitby Town Football Club, coordinating brand output to support major club milestones.
Freelance Social Media Management / Radio Commentator / Brand Contributor at SocialTrend / This Is The Coast / Whitby Town Football Club (work on social media & graphics)
September 1, 2025 - April 1, 2026Out-of-hours social media management for SocialTrend, covering weekend Premier League fixtures on Gamblr.io. Radio commentator for This Is The Coast covering Whitby Town matches; also contributes to The Codcast. Supports Social Media and Graphic Design for Whitby Town, contributing content and visuals for match-related and club-related coverage. Additionally served in broader brand/content roles including head of brand and magazine contributions (as listed in the experience history).
Social Media & Content Manager at ISOALL
August 1, 2024 - September 1, 2025Managed social media channels for BetInAsia and MadMarket, achieving a 26% year-over-year increase in link clicks to the BetInAsia website. Wrote regular content for the BetInAsia and MadMarket websites including betting previews, comprehensive product guides and reviews, and SEO-driven content tailored to different audiences and regions. Coordinated with external contractors and agencies to produce sports-news-responsive imagery, concise video content for Instagram Reels, X, and YouTube Shorts, and longer-form video content for YouTube. Collaborated with agencies and brand leaders to develop a new MadMarket website, creating copy and designing pages in WordPress CMS.
Head of Brand at Whitby Town Football Club
January 1, 2023 - June 1, 2024Led centenary and post-centenary branding across print and digital. Developed brand assets and messaging aligned to the club’s milestone period, supporting cohesive rollout across channels.
Social Media & PR Manager at Playmaker Promotions
June 1, 2022 - August 1, 2023Developed annual strategy, press release, and media pitch plan based on the overall marketing plan for sister company Fightzone, including redeveloping social media. Coordinated external coverage for Fightzone and Playmaker with partners such as DAZN. Built and developed the Playmaker Promotions business to promote under-23s football tournaments and support footballers who have left the professional game. Developed websites for Playmaker, Instant Installations, and Wiseman Installations using WordPress.
General Manager at Whitby Town Football Club
June 1, 2022 - June 1, 2024Introduced new revenue streams including a sponsor’s lounge and the first sleeve sponsor in the club’s history, plus increased advertising boards around the stadium. Developed the club’s community programme, bringing St Catherine’s Hospice and Andy’s Man’s Club groups to the ground and supporting delivery of the Whitby Town Soccer School. Worked with Hummel to produce the club’s most successful kit, increasing away kit sales by 210% and growing kit sales year-on-year since 2022.
Contributor / Editor (publishing & podcast) at Whitby Foghorn Magazine; The Square Ball; Blucerchiati Magazine & Podcast
January 1, 2021 - June 1, 2024Contributed to local publications and edited Blucerchiati Magazine & Podcast, supporting editorial output and audience engagement through written and podcast content.
Social Media Executive at William Hill
December 1, 2019 - December 1, 2022Generated content ideas for large social media accounts, and built reactive social coverage around Super League with Brand Ambassadors while aligning content with corporate brand strategy. Managed daily posts across Facebook, Twitter, and Instagram to increase engagement. Produced reactive content for the latest sports news and supported organic marketing delivery with ambassador content on Facebook, Twitter, and Instagram. Assisted content marketing by finding short-term ambassadors and maintaining relationships with external partners including Squawka and Square In The Air.
Multimedia Journalist (Sports) at JPI Media
January 1, 2010 - January 1, 2012Produced sports news articles for multiple local and regional outlets including the Whitby Gazette, Scarborough News, Bridlington Free Press, and Yorkshire Post. Initially volunteered covering Whitby Town, later becoming paid. Established and maintained relationships with credible sources and worked toward monthly click targets, regularly exceeding 1M+ page clicks for Scarborough and the wider area.
Multimedia Journalist (Sports Journalist) at JPI Media
January 1, 2010 - January 1, 2012Produced sports news articles for outlets including Whitby Gazette, Scarborough News, Bridlington Free Press, and Yorkshire Post. Established and maintained relationships with credible sources. Worked toward monthly page-click targets, regularly exceeding 1M+ clicks for Scarborough and the wider area. Initially a voluntary journalist covering Whitby Town, later became a paid role.
Education
BA (Hons) Sports Journalism (2:1) at Leeds Trinity University
January 1, 2018 - January 1, 2018A-Levels at Caedmon College, Whitby
January 11, 2030 - July 22, 2026GCSEs at Caedmon College, Whitby
January 11, 2030 - July 22, 2026BA (Hons) Sports Journalism (2:1) at Leeds Trinity University
January 1, 2014 - January 1, 2018A-Levels at Caedmon College, Whitby
January 11, 2030 - January 1, 2014GCSEs at Caedmon College, Whitby
January 11, 2030 - January 1, 2012Qualifications
Industry Experience
Media & Entertainment, Gaming, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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