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Meta Ads Specialist with 3 years of experience running full-funnel Meta (Facebook & Instagram) campaigns for eCommerce and lead generation across North America and Middle East markets. I optimize for strong ROAS, lower CPL, and efficient ad spend using audience research, creative testing, and performance reporting. I’ve driven ROAS above 4.5x and reduced Cost Per Lead by 40% within 2 months by improving targeting and funnel performance. I’m comfortable working independently or within structured teams, and I deliver clear, actionable insights to help clients grow.…Meta Ads Specialist with 3 years of experience running full-funnel Meta (Facebook & Instagram) campaigns for eCommerce and lead generation across North America and Middle East markets. I optimize for strong ROAS, lower CPL, and efficient ad spend using audience research, creative testing, and performance reporting. I’ve driven ROAS above 4.5x and reduced Cost Per Lead by 40% within 2 months by improving targeting and funnel performance. I’m comfortable working independently or within structured teams, and I deliver clear, actionable insights to help clients grow.

DISHA JAGOTA

Digital Marketer, Performance Marketer, PPC Manager, +2

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Meta Ads Specialist with 3 years of experience running full-funnel Meta (Facebook & Instagram) campaigns for eCommerce and lead generation across North America and Middle East markets. I optimize for strong ROAS, lower CPL, and efficient ad spend using audience research, creative testing, and performance reporting. I’ve driven ROAS above 4.5x and reduced Cost Per Lead by 40% within 2 months by improving targeting and funnel performance. I’m comfortable working independently or within structured teams, and I deliver clear, actionable insights to help clients grow.…Meta Ads Specialist with 3 years of experience running full-funnel Meta (Facebook & Instagram) campaigns for eCommerce and lead generation across North America and Middle East markets. I optimize for strong ROAS, lower CPL, and efficient ad spend using audience research, creative testing, and performance reporting. I’ve driven ROAS above 4.5x and reduced Cost Per Lead by 40% within 2 months by improving targeting and funnel performance. I’m comfortable working independently or within structured teams, and I deliver clear, actionable insights to help clients grow.

Available to hire

Meta Ads Specialist with 3 years of experience running full-funnel Meta (Facebook & Instagram) campaigns for eCommerce and lead generation across North America and Middle East markets. I optimize for strong ROAS, lower CPL, and efficient ad spend using audience research, creative testing, and performance reporting.

I’ve driven ROAS above 4.5x and reduced Cost Per Lead by 40% within 2 months by improving targeting and funnel performance. I’m comfortable working independently or within structured teams, and I deliver clear, actionable insights to help clients grow.

Skills

Facebook Ads

Instagram

Experience Level

Facebook Ads

Expert

Instagram

Expert

Work Experience

Freelance Meta Ads Specialist at Self-Employed

January 1, 2024 - Present

Managed end-to-end Meta (Facebook & Instagram) advertising for clients across North American and Middle Eastern markets, including strategy, execution, and optimization. Delivered ROAS above 4.5x on eCommerce campaigns and reduced Cost Per Lead (CPL) by 40% within 2 months for lead-generation campaigns through funnel and targeting optimization. Built and scaled full-funnel campaigns (awareness, consideration, conversion), conducted audience research, and ran creative/A-B testing to identify high-performing ad sets. Managed ad budgets of $20,000–$30,000 with a strong focus on cost efficiency and spend optimization. Provided regular performance reports and adapted strategy to regional consumer behavior and market nuances.

Meta Ads Executive at Wipro

January 1, 2023 - January 1, 2024

Planned, executed, and optimized Meta advertising campaigns as part of a structured digital marketing team. Monitored budgets and performance metrics to ensure spend efficiency and alignment with client goals. Collaborated cross-functionally to align ad creatives and targeting with broader marketing objectives, and gained hands-on experience with Meta Ads Manager, audience segmentation, and performance reporting.