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I enjoy solving challenging business problems with data and building scalable analytics solutions that create measurable impact. I thrive in collaborative, fast-paced environments and am passionate about turning data into meaningful outcomes.…

Vamshikrishna Kolagani

Product Marketer, Marketing Analyst, Marketing Automation Specialist, +2

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I enjoy solving challenging business problems with data and building scalable analytics solutions that create measurable impact. I thrive in collaborative, fast-paced environments and am passionate about turning data into meaningful outcomes.…

Next availability:

August 3, 2026

Texas City, United States

I enjoy solving challenging business problems with data and building scalable analytics solutions that create measurable impact. I thrive in collaborative, fast-paced environments and am passionate about turning data into meaningful outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Product Marketing Manager at Wayfair

April 1, 2025 - Present

Managed CRM workflows, lead nurturing sequences, and improved cross-platform data synchronization via API integrations, increasing qualified lead engagement by 38% and improving campaign efficiency. Implemented Google Tag Manager with UTM tracking and campaign tagging to enhance attribution accuracy, resulting in a 42% improvement in tracking visibility and conversion reporting. Used GA4 to analyze customer behavior and product engagement trends, contributing to a 31% increase in website conversion performance. Coordinated marketing communication workflows using Slack, improving campaign execution speed by 38%. Built and optimized high-performing Google Ads search and remarketing campaigns to grow qualified inbound leads by 47% while reducing cost-per-acquisition. Leveraged SaaS product knowledge for positioning, onboarding communications, and feature adoption initiatives, increasing user adoption and engagement by 36%.

Product Marketing Manager at Kroger

January 1, 2024 - March 31, 2025

Streamlined multi-channel campaign execution by implementing marketing automation platforms, contributing to a 38% increase in qualified lead engagement and better marketing operational efficiency. Conducted A/B testing using Tableau and Mixpanel to improve conversion performance by 31% and optimize customer journeys. Configured Conversions API (CAPI) to strengthen server-side tracking accuracy and improve attribution reliability, increasing measurable campaign tracking efficiency by 27%. Executed retargeting strategies across Meta Ads, Google Ads, and LinkedIn, improving returning customer conversions by 46% and ROI. Delivered email marketing campaigns with Mailchimp, increasing engagement by 38% through segmentation and behavior-based automation aligned to product marketing objectives. Managed Salesforce CRM operations to improve lead follow-up efficiency by 42% and strengthen product marketing and sales alignment.

Jr. Product Marketing Manager at Kpit Technologies

January 1, 2020 - August 31, 2022

Evaluated campaign performance and audience engagement metrics using marketing analytics platforms, increasing qualified lead conversions by 38% through performance tracking and multi-channel optimization. Built BI reporting dashboards to monitor funnel performance, sales pipeline activity, and campaign ROI, improving reporting accuracy by 42% and enabling near real-time access for cross-functional teams. Created advanced Microsoft Excel capabilities (Pivot Tables, XLOOKUP, Power Query, data modeling) to reduce manual reporting time by 47% and improve accuracy. Optimized keyword research using SEO tools (SEMrush/Ahrefs) to increase organic visibility and website traffic by 34%. Used prompt engineering for AI-driven marketing content and ad copy optimization, improving content production efficiency by 52% while reducing manual execution time. Produced documentation and campaign workflows in Notion to support go-to-market execution and customer engagement, improving operational efficienc