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I own and grow Shopify-based DTC businesses end-to-end, combining strategy with execution to drive measurable revenue growth. I run CRO programs, structured A/B testing, on-site merchandising, campaign calendars, and I go deep technically—building and shipping what’s needed instead of waiting in a queue. I’m energized by turning data and customer insights into performance improvements. I’ve worked closely with Danish and EU brands, and I operate with strong ownership, having founded and managed projects myself while using GA4/Hotjar/Intelligems and Shopify/CRM tooling to validate changes and improve conversion, AOV, and retention.…I own and grow Shopify-based DTC businesses end-to-end, combining strategy with execution to drive measurable revenue growth. I run CRO programs, structured A/B testing, on-site merchandising, campaign calendars, and I go deep technically—building and shipping what’s needed instead of waiting in a queue. I’m energized by turning data and customer insights into performance improvements. I’ve worked closely with Danish and EU brands, and I operate with strong ownership, having founded and managed projects myself while using GA4/Hotjar/Intelligems and Shopify/CRM tooling to validate changes and improve conversion, AOV, and retention.

Md Rasedul Islam Rasel

Full Stack Developer, Web Developer, eCommerce Developer, +2

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I own and grow Shopify-based DTC businesses end-to-end, combining strategy with execution to drive measurable revenue growth. I run CRO programs, structured A/B testing, on-site merchandising, campaign calendars, and I go deep technically—building and shipping what’s needed instead of waiting in a queue. I’m energized by turning data and customer insights into performance improvements. I’ve worked closely with Danish and EU brands, and I operate with strong ownership, having founded and managed projects myself while using GA4/Hotjar/Intelligems and Shopify/CRM tooling to validate changes and improve conversion, AOV, and retention.…I own and grow Shopify-based DTC businesses end-to-end, combining strategy with execution to drive measurable revenue growth. I run CRO programs, structured A/B testing, on-site merchandising, campaign calendars, and I go deep technically—building and shipping what’s needed instead of waiting in a queue. I’m energized by turning data and customer insights into performance improvements. I’ve worked closely with Danish and EU brands, and I operate with strong ownership, having founded and managed projects myself while using GA4/Hotjar/Intelligems and Shopify/CRM tooling to validate changes and improve conversion, AOV, and retention.

Available to hire

I own and grow Shopify-based DTC businesses end-to-end, combining strategy with execution to drive measurable revenue growth. I run CRO programs, structured A/B testing, on-site merchandising, campaign calendars, and I go deep technically—building and shipping what’s needed instead of waiting in a queue.

I’m energized by turning data and customer insights into performance improvements. I’ve worked closely with Danish and EU brands, and I operate with strong ownership, having founded and managed projects myself while using GA4/Hotjar/Intelligems and Shopify/CRM tooling to validate changes and improve conversion, AOV, and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Danish

Beginner

Work Experience

E-commerce Manager at Batin Studio LLC

January 1, 2025 - Present

Owned end-to-end store strategy and daily operations, driving measurable improvements in conversion rate and overall online revenue. Led CRO initiatives through structured A/B testing, UX improvements, and customer journey optimization across homepage, product pages, cart, and checkout. Ran SEO across content, site structure, and technical performance, analyzing KPIs to identify and act on growth opportunities. Managed the Shopify app ecosystem and handled QA on new functionality, campaigns, and platform updates.

E-commerce & CRO Lead at Slik ekspressen

November 1, 2023 - January 1, 2025

Drove strategy, CRO insights, and ongoing optimization for a Danish DTC store, reporting directly to the owner and translating commercial goals into on-site actions. Led internationalization and localized customer experiences to support growth across markets. Owned day-to-day store maintenance, merchandising, and performance monitoring.

Shopify Developer

December 1, 2022 - October 1, 2023

Built and optimized Shopify store frontends, translating design and business requirements into high-performing themes. Integrated payment, shipping, and marketing tools to streamline operations and extend store capability.

Founder & E-commerce Consultant at Cracktab (cracktab.com)

November 1, 2022 - Present

Built and ran a Shopify consultancy serving DTC and premium brands across the US, UK, EU, and Australia, coordinating multiple stakeholders and projects simultaneously. Delivered CRO and UX engagements including on-site merchandising, product presentation, comparison tooling, trust signals, and conversion-focused redesigns. Published three Shopify App Store apps and built AI-powered features and automation into platform workflows. Executed campaigns, product launches, and email/CRM flows (Klaviyo, Omnisend) tied to seasonal and promotional calendars.

Junior Shopify Developer at Wpfy 360

May 1, 2019 - November 1, 2022

Developed pages, sections, and blocks for Shopify store frontends with a focus on responsiveness and user experience.