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Digital marketing professional with international experience across the UK, Spain, and Switzerland. I combine analytical and creative skills across CRM, social media, and creator marketing to support campaign development and customer-focused initiatives. I’m currently supporting CRM strategy and execution across multiple health and wellness brands, including lifecycle and automated nurture analysis, performance benchmarking, and creation of CRM campaign assets in Figma, while also managing key marketing tool governance and ad account queries.…Digital marketing professional with international experience across the UK, Spain, and Switzerland. I combine analytical and creative skills across CRM, social media, and creator marketing to support campaign development and customer-focused initiatives. I’m currently supporting CRM strategy and execution across multiple health and wellness brands, including lifecycle and automated nurture analysis, performance benchmarking, and creation of CRM campaign assets in Figma, while also managing key marketing tool governance and ad account queries.

HOLLY DYKE

Digital Marketer, Marketing Automation Specialist, Content Strategist, +2

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Digital marketing professional with international experience across the UK, Spain, and Switzerland. I combine analytical and creative skills across CRM, social media, and creator marketing to support campaign development and customer-focused initiatives. I’m currently supporting CRM strategy and execution across multiple health and wellness brands, including lifecycle and automated nurture analysis, performance benchmarking, and creation of CRM campaign assets in Figma, while also managing key marketing tool governance and ad account queries.…Digital marketing professional with international experience across the UK, Spain, and Switzerland. I combine analytical and creative skills across CRM, social media, and creator marketing to support campaign development and customer-focused initiatives. I’m currently supporting CRM strategy and execution across multiple health and wellness brands, including lifecycle and automated nurture analysis, performance benchmarking, and creation of CRM campaign assets in Figma, while also managing key marketing tool governance and ad account queries.

Available to hire

Digital marketing professional with international experience across the UK, Spain, and Switzerland. I combine analytical and creative skills across CRM, social media, and creator marketing to support campaign development and customer-focused initiatives.

I’m currently supporting CRM strategy and execution across multiple health and wellness brands, including lifecycle and automated nurture analysis, performance benchmarking, and creation of CRM campaign assets in Figma, while also managing key marketing tool governance and ad account queries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Junior Digital Marketing Specialist at Nestlé Nutrition & Health

March 1, 2026 - Present

Support CRM strategy and campaign execution across 3+ health and wellness brands (Solgar, Garden of Life, Vital Proteins), analysing lifecycle, onboarding, and automated nurture flows to identify engagement and conversion opportunities. Evaluate CRM performance across lifecycle and campaign journeys across multiple European and North American markets, benchmarking segmentation, acquisition, and automation practices against KPIs such as open rate, CTR, and conversion rate. Design and build CRM campaign assets in Figma (email templates and creative layouts) for consistent execution across journeys and markets. Act as primary point of contact for Meta Business Manager and Ads Manager account management, handling access, permissions, and closures across markets. Manage stakeholder onboarding and governance across Talkwalker, CreatorIQ, and Sprinklr, and produce CRM case studies and best-practice presentations (including a Black Friday performance case study). Support development of social

Digital Marketing & Communications Intern at Nestlé Health Science

September 1, 2025 - March 1, 2026

Supported creator marketing strategy for Vital Proteins and Nature's Bounty by sourcing and vetting 10+ creators via CreatorIQ, coordinating campaign briefs and content to strengthen brand storytelling and reach. Contributed to women’s wellness social media strategy using Talkwalker social listening to track conversation trends and shape content themes and messaging. Led a social media competitive benchmarking audit, analysing channel performance, organic vs. paid engagement, and audience targeting across key competitors to identify content and creator opportunities. Supported markets in localizing global creative assets and campaign materials while contributing to CRM initiatives including customer journey planning and audience segmentation.

IT/IS M&A Intern at Nestlé

January 1, 2025 - July 1, 2025

Supported system integrations, data migrations, and IT infrastructure transitions during a digital transformation project. Assisted with IT due diligence and security compliance activities, contributing to risk management and data integrity.

Digital Marketing Intern at ChapmanCG

September 1, 2022 - October 1, 2022

Conducted competitor benchmarking of websites and LinkedIn channels to identify digital best practices. Analysed digital content and engagement trends and created data-driven recommendations to improve brand visibility.

Sales Consultant at L K Bennett

September 1, 2021 - May 1, 2023

Provided customer service, managed sales transactions, supported client retention, and contributed to visual merchandising.

Student Ambassador & Course Representative at York St John University

April 1, 2021 - May 1, 2023

Represented student concerns and coordinated communication campaigns and community engagement initiatives.

Summer Camp Staff Supervisor at Haut Lac International Bilingual School

July 1, 2020 - July 1, 2023

Supervised camp staff and activities, ensuring team coordination, safety compliance, and participant engagement.

Airbnb Host at Airbnb (Vevey, Switzerland)

April 1, 2019 - September 1, 2019

Managed bookings and guest satisfaction and created/maintained website content to promote the property.