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B2B go-to-market and commercial marketing leader with 15+ years driving adoption and revenue growth across complex technology products in AI, AdTech, fintech, and enterprise systems. Experienced in regional GTM for UKI, EMEA and APAC, partnering closely with Product, Sales, and Engineering to launch new capabilities and accelerate pipeline progression. Led multi-market marketing programs with measurable outcomes—improving adoption, shortening sales cycles, strengthening attribution, and delivering strong stakeholder sentiment. Skilled in cross-functional leadership, product marketing commercialisation, lifecycle marketing, CRM/lead scoring, and performance measurement using modern analytics and marketing automation tools.…B2B go-to-market and commercial marketing leader with 15+ years driving adoption and revenue growth across complex technology products in AI, AdTech, fintech, and enterprise systems. Experienced in regional GTM for UKI, EMEA and APAC, partnering closely with Product, Sales, and Engineering to launch new capabilities and accelerate pipeline progression. Led multi-market marketing programs with measurable outcomes—improving adoption, shortening sales cycles, strengthening attribution, and delivering strong stakeholder sentiment. Skilled in cross-functional leadership, product marketing commercialisation, lifecycle marketing, CRM/lead scoring, and performance measurement using modern analytics and marketing automation tools.

Manideepa Paul

Marketing Strategist, Product Marketer, Product Designer, +2

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B2B go-to-market and commercial marketing leader with 15+ years driving adoption and revenue growth across complex technology products in AI, AdTech, fintech, and enterprise systems. Experienced in regional GTM for UKI, EMEA and APAC, partnering closely with Product, Sales, and Engineering to launch new capabilities and accelerate pipeline progression. Led multi-market marketing programs with measurable outcomes—improving adoption, shortening sales cycles, strengthening attribution, and delivering strong stakeholder sentiment. Skilled in cross-functional leadership, product marketing commercialisation, lifecycle marketing, CRM/lead scoring, and performance measurement using modern analytics and marketing automation tools.…B2B go-to-market and commercial marketing leader with 15+ years driving adoption and revenue growth across complex technology products in AI, AdTech, fintech, and enterprise systems. Experienced in regional GTM for UKI, EMEA and APAC, partnering closely with Product, Sales, and Engineering to launch new capabilities and accelerate pipeline progression. Led multi-market marketing programs with measurable outcomes—improving adoption, shortening sales cycles, strengthening attribution, and delivering strong stakeholder sentiment. Skilled in cross-functional leadership, product marketing commercialisation, lifecycle marketing, CRM/lead scoring, and performance measurement using modern analytics and marketing automation tools.

Available to hire

B2B go-to-market and commercial marketing leader with 15+ years driving adoption and revenue growth across complex technology products in AI, AdTech, fintech, and enterprise systems. Experienced in regional GTM for UKI, EMEA and APAC, partnering closely with Product, Sales, and Engineering to launch new capabilities and accelerate pipeline progression.

Led multi-market marketing programs with measurable outcomes—improving adoption, shortening sales cycles, strengthening attribution, and delivering strong stakeholder sentiment. Skilled in cross-functional leadership, product marketing commercialisation, lifecycle marketing, CRM/lead scoring, and performance measurement using modern analytics and marketing automation tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Manager, Marketing at Amazon Ads

October 1, 2022 - May 1, 2026

Led regional marketing for AI-powered advertising products across EMEA and APAC. Defined regional go-to-market plans, adapted global launches for 20+ markets, and partnered with Sales to align programmes with commercial priorities. Owned a £10M+ regional marketing budget, optimising investment using attribution and performance insights. Built and led a team of eight across campaign strategy, digital marketing, lifecycle marketing, and customer insights; delivered 35% growth in advertiser adoption and measurable improvements in engagement and efficiency.

Senior Marketing Lead at Open Banking Implementation Entity (OBIE)

March 1, 2021 - September 30, 2022

Owned digital marketing for the UK’s Open Banking rollout, translating complex regulatory/technical requirements into clear value propositions for banks, fintechs, regulators, and technology partners. Introduced CRM, lifecycle marketing and lead scoring to improve lead quality and pipeline visibility, reducing the B2B sales cycle by 21%. Defined segmentation and engagement strategies for executive, technical, and regulatory stakeholders and supported messaging aligned to policy and product changes, enabling commercial adoption beyond compliance.

Strategic Marketing Consultant at Google/YouTube, Microsoft, Mastercard

November 1, 2020 - February 1, 2021

Delivered strategic marketing and go-to-market consulting across Google/YouTube, Microsoft, and Mastercard, supporting product launches, commercial growth, and marketing transformation. Improved Google/YouTube attribution accuracy by 40% via an omnichannel measurement framework. Led the international launch of Microsoft SwiftKey by integrating product marketing, PR, search, and paid media to drive adoption. Increased qualified enterprise leads by 25% at Mastercard through CRM strategy and performance measurement frameworks.

Social Media Insights Manager at Lloyds Banking Group

November 1, 2017 - October 1, 2020

Led customer insight and behavioural analytics to inform national marketing strategy and investment decisions. Owned audience insight and segmentation for the £6M+ Mental Health UK national campaign, achieving five times higher engagement and 92% net sentiment versus benchmarks. Built behavioural segmentation models using customer and social data to improve targeting, campaign effectiveness, and marketing decision-making. Drove insights that supported audience and performance optimisation at scale.