Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I help organisations improve performance by connecting technology, people, data and processes. I analyse how complex systems work end-to-end, then deliver practical improvements that simplify work, strengthen decision-making and produce measurable results. From AI-assisted workflows and automation to analytics, CRM, reporting and operational efficiency, I focus on improving the system as a whole. I bring clear communication, strong technical capability and a commercially aware approach—always understanding first, then refining for better outcomes.…I help organisations improve performance by connecting technology, people, data and processes. I analyse how complex systems work end-to-end, then deliver practical improvements that simplify work, strengthen decision-making and produce measurable results. From AI-assisted workflows and automation to analytics, CRM, reporting and operational efficiency, I focus on improving the system as a whole. I bring clear communication, strong technical capability and a commercially aware approach—always understanding first, then refining for better outcomes.

Jennifer Palma Eaton

AI Strategy Consultant, AI Developer, UX Designer, +4





I help organisations improve performance by connecting technology, people, data and processes. I analyse how complex systems work end-to-end, then deliver practical improvements that simplify work, strengthen decision-making and produce measurable results. From AI-assisted workflows and automation to analytics, CRM, reporting and operational efficiency, I focus on improving the system as a whole. I bring clear communication, strong technical capability and a commercially aware approach—always understanding first, then refining for better outcomes.…I help organisations improve performance by connecting technology, people, data and processes. I analyse how complex systems work end-to-end, then deliver practical improvements that simplify work, strengthen decision-making and produce measurable results. From AI-assisted workflows and automation to analytics, CRM, reporting and operational efficiency, I focus on improving the system as a whole. I bring clear communication, strong technical capability and a commercially aware approach—always understanding first, then refining for better outcomes.

Available to hire

I help organisations improve performance by connecting technology, people, data and processes. I analyse how complex systems work end-to-end, then deliver practical improvements that simplify work, strengthen decision-making and produce measurable results.

From AI-assisted workflows and automation to analytics, CRM, reporting and operational efficiency, I focus on improving the system as a whole. I bring clear communication, strong technical capability and a commercially aware approach—always understanding first, then refining for better outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Technical Illustration

Beginner

Language

English

Fluent

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

Work Experience

Digital Strategy & Systems Specialist at Clínica Tafur

November 1, 2019 - Present

Lead digital strategy, technical optimisation, analytics and reporting across multilingual healthcare websites, supporting wider operational, compliance and digital-governance improvements. Designed commercial topic-cluster architecture, structured data and multilingual website systems. Built executive dashboards linking website performance with patient acquisition, retention and revenue. Resolved complex issues across redirects, indexing, hreflang, schema, conversion tracking and website architecture. Coordinated developers, agencies and internal teams, translating technical findings into practical business decisions. Supported GDPR, cookie compliance and digital governance by improving processes across platforms.

CRM, Automation & Digital Systems Specialist at Clínica Crooke

January 1, 2017 - November 1, 2019

Implemented HubSpot as an operational and marketing platform to improve communication, visibility and day-to-day workflows. Designed role-specific workflows for email, follow-up, lead management, forms, notifications and patient communications. Built stock-management and laboratory-request processes connecting clinical, administrative and marketing activity. Automated reporting and routine processes to reduce manual work and improve responsiveness. Managed SEO, websites and analytics, and supported the launch of a new clinic in Scotland.

Digital Marketing Manager at Apartamentos Playa Torrecilla

November 1, 2013 - June 1, 2016

Led digital acquisition to improve international visibility, demand and commercial performance. Increased occupancy by 61% within 18 months through SEO, paid search, analytics and website optimisation, creating sustained forward demand and strong advance bookings. Used performance data to refine channels and guide commercial decisions.

Marketing & Business Development / Café Mandarina at Café Mandarina

January 1, 2005 - January 1, 2012

Developed the brand, customer community and digital presence. Managed branding, customer engagement, local promotion, website/SEO and Google campaigns, combining customer insight with operational support to strengthen loyalty.

Marketing & Business Development (Café Mandarina) at Café Mandarina

January 1, 2005 - January 1, 2012

Developed the brand, customer community and digital presence. Managed branding, customer engagement, local promotion, websites, SEO and Google campaigns, combining customer insight with operational support to strengthen loyalty.

Marketing Assistant at Business Link Nottinghamshire

January 1, 2003 - January 1, 2005

Supported marketing, database management and business development activities.

Education

Computer Engineering & Business Information Systems (HND in Computer Science with an additional year in Business Information Systems) at Nottingham Trent University

January 1, 1998 - January 1, 2002

HND in Computer Science and Business Information Systems at Nottingham Trent University

January 1, 1998 - January 1, 2002