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Marketing professional specialized in branding, fashion, retail, and digital communication, with experience in brand development, performance campaigns, and content strategies for fashion, design, and lifestyle industries. Skilled in brand identity, visual merchandising, social media management, Meta Ads, and digital positioning. Experienced across retail, fashion, and luxury lifestyle brands, supporting omnichannel growth through KPI monitoring, competitive benchmarking, and multi-channel campaign execution (Meta Ads, LinkedIn Ads, email marketing). Also has entrepreneurial experience building fashion branding and advertising with strong ROI and community growth.…Marketing professional specialized in branding, fashion, retail, and digital communication, with experience in brand development, performance campaigns, and content strategies for fashion, design, and lifestyle industries. Skilled in brand identity, visual merchandising, social media management, Meta Ads, and digital positioning. Experienced across retail, fashion, and luxury lifestyle brands, supporting omnichannel growth through KPI monitoring, competitive benchmarking, and multi-channel campaign execution (Meta Ads, LinkedIn Ads, email marketing). Also has entrepreneurial experience building fashion branding and advertising with strong ROI and community growth.

Victoria Österberg

Brand Strategist, Marketing Strategist, Digital Marketer, +3

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Marketing professional specialized in branding, fashion, retail, and digital communication, with experience in brand development, performance campaigns, and content strategies for fashion, design, and lifestyle industries. Skilled in brand identity, visual merchandising, social media management, Meta Ads, and digital positioning. Experienced across retail, fashion, and luxury lifestyle brands, supporting omnichannel growth through KPI monitoring, competitive benchmarking, and multi-channel campaign execution (Meta Ads, LinkedIn Ads, email marketing). Also has entrepreneurial experience building fashion branding and advertising with strong ROI and community growth.…Marketing professional specialized in branding, fashion, retail, and digital communication, with experience in brand development, performance campaigns, and content strategies for fashion, design, and lifestyle industries. Skilled in brand identity, visual merchandising, social media management, Meta Ads, and digital positioning. Experienced across retail, fashion, and luxury lifestyle brands, supporting omnichannel growth through KPI monitoring, competitive benchmarking, and multi-channel campaign execution (Meta Ads, LinkedIn Ads, email marketing). Also has entrepreneurial experience building fashion branding and advertising with strong ROI and community growth.

Available to hire

Marketing professional specialized in branding, fashion, retail, and digital communication, with experience in brand development, performance campaigns, and content strategies for fashion, design, and lifestyle industries. Skilled in brand identity, visual merchandising, social media management, Meta Ads, and digital positioning.

Experienced across retail, fashion, and luxury lifestyle brands, supporting omnichannel growth through KPI monitoring, competitive benchmarking, and multi-channel campaign execution (Meta Ads, LinkedIn Ads, email marketing). Also has entrepreneurial experience building fashion branding and advertising with strong ROI and community growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Retail Sales Advisor at Leroy Merlin (French multinational leader in home and construction)

April 1, 2026 - Present

Analyzed in-store customer journeys to identify opportunities for improving conversion and customer experience. Supported the implementation of visual merchandising and commercial strategies focused on sales growth. Trained retail marketing and consumer behavior, monitoring KPIs including sales, traffic, and average ticket. Collaborated with operational and retail teams on omnichannel strategies.

Senior Marketing Manager at Hixwer (Bioprocesses laboratory)

April 1, 2025 - April 1, 2026

Developed branding and digital positioning strategies, contributing to a 15% increase in brand awareness. Managed campaigns across Meta Ads, LinkedIn Ads, and email marketing, coordinating multimedia content, photo shoots, and promotional campaigns. Conducted market research and competitive benchmarking.

Senior Marketing Manager at Mike Outdoors (Luxury design outdoor furniture)

February 1, 2024 - January 1, 2025

Led communication, PR, and marketing initiatives for the launch of Mike Outdoors' new product line, generating over €8 million in monthly sales through strategic positioning and multi-channel campaigns. Produced creative illustrations and content for the company website and Instagram. Represented the brand at national design and lifestyle events including Casa FOA and Casa Living. Launched and managed paid media ads including carousel ads, video, canvases, dark posts, and boosted posts using Business Manager, Custom Audiences, Lookalike Audiences, and engagement retargeting campaigns.

Founder at Vav Garments (Entrepreneurship)

July 1, 2022 - May 1, 2025

Founded and developed a fashion brand focused on contemporary design and aesthetics. Led end-to-end brand creation including visual identity, communication tone, and positioning. Designed and executed Instagram and Facebook advertising campaigns with ROAS of 20X. Increased sales by 300% within two years and grew the online community to 24K followers. Managed branding, creative direction, visual content, and customer engagement strategies.

Junior Marketing Manager and Community Manager at Ona Saez (Retail clothing brand)

September 1, 2021 - October 1, 2023

Developed a robust brand strategy contributing to a 20% sales increase within one year. Managed social media campaigns resulting in a 25% increase in engagement within six months. Analyzed competitor strategies and presented findings to senior management for strategic planning purposes.